Janadriyah Festival gets bigger and better

1 / 5
2 / 5
3 / 5
4 / 5
5 / 5
Updated 29 April 2014

Janadriyah Festival gets bigger and better

The 29th Janadriyah festival, the national heritage and culture extravaganza named after the village on the outskirts of Riyadh where it is held annually, reflects Saudi lifestyle like no other. It celebrates symbols of its identity, unity and integrity.
The first event of the annual festival, which was traditionally a camel festival, was held at the initiative of the late King Fahd in 1985.
Showcasing the customs, traditions, crafts, arts, moral values and ethics of the Kingdom and the Arabian Peninsula, the festival is also an important event for intellectuals and writers to express themselves through literary and cultural activities, such as, symposiums, seminars and poetry sessions.
The 17-day long festival organized by the National Guard was inaugurated by Crown Prince Salman, deputy premier and minister of defense, on Feb. 12 amid a colorful ceremony attended by dignitaries, heads of state, members of the royal family, high-ranking Saudi officials, diplomats, scholars and poets from across the world. The Saudi national anthem was played on the occasion.
Prominent guests included Bahraini crown prince Prince Salman bin Hamad Al-Khalifa, president of the Court of Abu Dhabi’s Crown Prince Sheikh Hamid bin Zayed Al-Nahyan, Riyadh Governor Prince Khaled bin Bandar, Riyadh Deputy Governor Prince Turki bin Abdullah, SCTA President Prince Sultan bin Salman and Madinah Governor Prince Faisal bin Salman.
Also present were about 50 ambassadors and other foreign dignitaries, including the Greek minister of tourism Olga Kefalogianni and the Moroccan tourism minister Lahcen Haddad.
In keeping with tradition, this year’s events started with a camel race in which hundreds of participants competed over a distance of 20 kms. The winners were awarded cash prizes and cars.
Speaking about the festival, Prince Miteb bin Abdullah, minister of the National Guard, said: “The Janadriyah festival plays a crucial role in preserving the Kingdom’s national heritage and projecting the country’s glorious image locally and internationally.”
He further asserted that the festival is important for citizens to help encourage a sense of religious, national and social unity. The minister also thanked Custodian of the Two Holy Mosques King Abdullah for supporting and promoting the event.
Abdulmohsen bin Abdulaziz Al-Tuwaijiri, deputy minister of the National Guard, said the event “celebrates Saudi identity by showcasing the arts and rich culture.”
A committee was formed for all assistance and arrangements related to the festival. Participants in the camel race came from across the Kingdom as well as from the Gulf region.
Women volunteers from the Red Crescent and the Civil Defense are also on field to help female visitors.
According to the Red Crescent, “There are six ambulatory teams of 18-23 members from the women’s volunteer center, Riyadh, and the teams are co-operating with the visitors. There are special teams in the camps for Hail, Qassim, Madinah and Al-Baha for help.”
Saud Al-Rumi, spokesman for the festival committee, said “the event is bigger than last year’s and is expected to draw more than five million visitors from the Kingdom and abroad.”
According to Maj. Gen. Abdul Rahman Al-Zamil, Commander of Security and Guarding Unit of Janadriyah Camp, so far, more than 1,400,000 visitors have visited the Janadriyah festival to enjoy
the activities of the festival, which are being promoted with fanfare in the media and are broadcast live on TV.
The unprecedented crowd necessitated the opening of the Western Gate to the festival ground for the first time in 15 years.
Large contingents of police and security forces are deployed because of the anticipated huge crowds. Visitors flocking the festival venue were full of praise for the beautiful display of rich heritage and culture, saying they were enthralled by the programs featuring an operetta, a performance of the traditional Saudi folk dance, Ardha, in which Prince Charles, heir apparent to the British throne, also participated.
Actors from the Makkah region performed a traditional dance on Feb. 19, which drew thousands of spectators.
Various regions of the Kingdom and other Gulf states are represented by pavilions in the ongoing festival, which aims to showcase the diversity of cultures and traditions in Arabia.
A huge number of tourists from the United Arab Emirates (UAE) were also seen soaking themselves in the rich Janadriyah experience. This year the UAE is the guest of honor at the festival.
Expressing his gratitude on the honor, UAE Ambassador Mohammed Saeed Al-Zahiri hailed the initiative taken by the organizers of Janadriyah festival. “Selection of the UAE as the guest of honor for the national festival of the Kingdom indicates the profound and solid bilateral relations binding the two fraternal countries,” Al-Zahiri said.
Cultural programs are being held in the King Faisal conference hall on a regular basis during the course of the festival.
Speaking during a symposium entitled “Saudi Arabia and Salafist movements in the Arab world,” participants affirmed that the Kingdom is following moderation urged by the Holy Qur’an and Sunnah.
A seminar entitled ‘Kingdom and economic achievements in Infrastructure’ was held, asserting the importance of the role played by infrastructure in the expansion of the national economy to raise productivity, improve quality, expand the circle of competition and attract foreign investment.
Moreover, the SCTA has set up a bigger stand this year with the apex tourism body’s pavilion showcasing the travel and tourism history of the Kingdom, which is attracting a huge number of visitors. Seven tourism companies are organizing daily trips from all over the Kingdom and Kuwait to the festival grounds. The tour program also includes visits to the tourism and heritage monuments in the Saudi capital.
Apart from operating three tourism information centers on the festival grounds, the SCTA is also offering a number of tourist guides to the visitors. The centers provide the tourists with printed material, maps and photos of the festival and those of the touristic and historical sites in Riyadh.
Additionally, to promote tourism facilities, activities and services, the commission has established five information centers at the Kingdom’s major airports.
Meanwhile, more than 6,000 visitors to the festival have benefited from the health services provided by Jeddah Health Affairs over four days.
Apart from that, various ministries have set up their pavilions showcasing their work, as well as to host interactive sessions on current and upcoming projects, visions and missions to redress public grievances
Maj. General Abdulrahman, Commander of the Security and Guard Unit at the national festival, said: “Most of the pavilions received a rush of visitors on the second and third day.”
As locals and expatriates continue to visit the festival premises in huge numbers, the hotel occupancy rate in the Saudi capital has gone up to 90 percent.
Judging by the response of visitors, it appears that the Janadriyah festival has already fulfilled the promise of its founder, the late King Fahd, who started the festival to bring Saudis together and preserve the nation’s heritage.

[email protected]

Tour operators and hotel groups sign up to Saudi tourism growth project

Saudi Arabia plans to create 1.2 million jobs in the tourism sector by 2030. (AN photo/Mo Gannon)
Updated 23 April 2018

Tour operators and hotel groups sign up to Saudi tourism growth project

  • Vision 2030 has a goal to create 1.2 million new jobs in the industry
  • We are participating here to show people that Saudi Arabia has really changed: tour operator

DUBAI: From diving in the Red Sea to sand-skating in the desert, from Jazan’s Fifa Mountains to the archaeological wonders of Al-Ula, it has been impossible not to be wowed by all that Saudi Arabia has to offer on the opening day of this year’s Arabian Travel Market in Dubai. Travel posters of its varied regions blanketed almost every pillar in the concourse, through which thousands of visitors passed on their way into the Dubai International Convention and Exhibition Center, part of a colorful Saudi tourism campaign. 

And if you somehow missed that on your way into the exhibition halls, then you couldn’t have missed the Saudi pavilion, featuring 60 travel-related agencies under the umbrella of the Saudi Commission for Tourism and National Heritage.

“We are participating here to show people that Saudi Arabia has really changed,” said Abeer Al-Rashed, project co-ordinator for Al Sarh Travel and Tourism, which organizes tours and helps with visa arrangements. “It’s not just a desert in Saudi Arabia. We have a lot of activities.”

The expanded role of tourism under Vision 2030, which has a goal to create 1.2 million new jobs in the industry, is top of mind for those with a foothold already in the region.

“We are thrilled at this accelerated pace of growth in Saudi Arabia and want to make sure that we’re aligned with that,” said Simon Casson, president of hotel operations for Four Seasons Hotels and Resorts in Europe, the Middle East and Africa. Its Riyadh hotel, Four Seasons’ first in the Gulf when it opened in 2002, is now offering a tour of the Tuwaiq escarpment, otherwise known as the Edge of the World. 

Four Seasons’ plans for a hotel in Makkah, announced in the fall, are in the design phase, with construction expected to begin next year. “The site of the hotel is really the last remaining piece of land that’s ringside, if you like, and has a direct view facing onto the Kaaba, so that will partner very well with our Riyadh hotel,” Casson said.

As for more hotels? “I would say stay-tuned because we’re actively working on other opportunities within Saudi Arabia — not things we can announce at this time but we see a tremendous amount of opportunity as we look forward.”

Omer Kaddouri, Rotana’s president and CEO, also sees tremendous potential. It’s operating four hotels in the Kingdom right now and will have three more by the end of the year. 

“They’re building more reasons to travel there,” Kaddouri said, speaking of the recent changes. “I’d like to say that by the time they’ve reached their 2030 vision, Rotana will have no less than 20 operating hotels in the Kingdom, with more in the pipeline.”

As for the long-awaited Nobu Hotel in Riyadh, Khaled Al-Ashqar, director of sales and marketing, said it’s “very close” to opening. The boutique hotel, with a restaurant by chef Nobu Matsuhisa, will also have a tea lounge and a live cooking station in the Royal Suite. “I’m 100 percent sure it will be the spot of the city,” Al-Ashqar said.