Bayer HealthCare supports educational plan on diabetes

Updated 21 March 2014
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Bayer HealthCare supports educational plan on diabetes

Under its Excellence across Borders program, Bayer HealthCare supports local projects in order to improve care of people with diabetes.
With this program, Bayer HealthCare actively promotes a country-specific approach in the MENA region with still low awareness in broader part of the population by sharing knowledge and experience in excellence-oriented networks.
Among the projects is a new Diabetic School Awareness Program aimed at teenagers in Saudi Arabia, which has now been started. The program intends to enhance diabetes awareness and management to reduce the number of people at risk and is supported by the Association of Diabetic Patient Friends in Jeddah and Bayer HealthCare’s Excellence across Borders initiative.
It presents a local approach to improve knowledge about current options in the diagnosis, therapy, and prevention of diabetes in this region.
“Improving the conditions for people living with diabetes will undoubtedly be one of the most challenging health issues of the 21st century,” said Gerd-Walter Rohm, initiator of the Excellence across Borders initiative at Bayer HealthCare. “Raising awareness among the younger population and sharing best practice is an important priority to drive progress on diabetes management.”
Saudi Arabia has the second highest comparative prevalence of diabetes in the MENA region. The country’s rapid urbanization has influenced the lifestyle and nutrition of its people over the past three decades, leading to epidemic proportions of about 23 percent of the adults affected by diabetes mellitus.
“The Excellence across Borders program fosters regional cooperation on all levels of diabetes management, helping us to further meet our patients’ needs,” said Professor Hassan Hussein Fatani, consultant endocrinologist at King Abdulaziz University and Erfan Hospital, and president of the Association of Diabetic Patient Friends, Jeddah.
Located in the Jeddah region, the Diabetic School Awareness Program aims at addressing the younger population that constitutes about 70 percent of the total population.


Gaming giant Tencent Games picks Dubai for MENA headquarters

Updated 31 min 35 sec ago
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Gaming giant Tencent Games picks Dubai for MENA headquarters

DUBAI: China’s Tencent Games has chosen Dubai as regional headquarters for its Middle East and North Africa operations, with Dubai Internet City housing the gaming giant’s office.

Tencent Games was launched in 2003 and has since grown into a global platform for game development, publishing and operation. Its ownership stakes and alliances with many major video game companies includes Fornite, Ubisoft, Activision-Blizzard, Riot Games, Supercell and Take-Two Interactive Software.

The opening of Tencent Games’ regional headquarter is an indication of increased activities in the local and regional games industry which covers digital entertainment, education and cultural experiences, a statement said.

According to market research firm Newzoo, the revenue of the UAE games sector is estimated at $324 million (1.2 billion dirhams) in 2019. Furthermore, over 80 percent of smartphone users in the UAE play mobile games, it said.

The UAE has the highest mobile penetration rate in the world at 173 per cent – nearly double the country’s population, according to a report by Statista released in late 2018. This is a considerable figure and represents a wealth of opportunities for game developers, with revenues from mobile games representing more than half the income generated in the entire industry.

“Gaming moves beyond entertainment and is increasingly used to engage and educate, and as more gamers and creative enthusiasts enter the industry, we can certainly expect the market to develop rapidly in the coming years,” Ammar Al-Malik, managing director of Dubai Internet City and Dubai Outsource City said.

Vincent Wang, general manager of the Global Publishing Department at Tencent Games, said: “The UAE’s high mobile and internet penetration is an extremely encouraging indicator for tech firms across the world, and is especially relevant to the global games industry.”