Shopping experience gets enriched in Burj Rafal Community

Updated 07 April 2014
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Shopping experience gets enriched in Burj Rafal Community

With the opening of the Burj Rafal Hotel Kempinski, Rafal, RAFAL Real Estate Development Company, which claims to be the premier residential communities’ innovator, has enriched the lifestyle of its Burj Rafal Community by launching the Boutique Boulevard, an exquisite boulevard of selected boutiques, designed to showcase elegant and luxurious retail brands and complemented with stylish cafes and restaurants to become the most sought-after address in Riyadh City.
The Boulevard, with a current occupancy rate of more than 60 percent, reflects a unique shopping experience by offering a boutique-style high-end retail brands some of which are new entries to the Saudi market, such as GRAFF, Pionciana, L’odore, Breitling, Pagani, Cavalli Cafe, Vera Wang, The Boutique, Mariage Frères, EugibeCafe, Azen Grill and Alison Nelson Chocolate Bar. “Burj Rafal Boulevard is destined to be the most desirable address in Riyadh, where an incomparable quality lifestyle is distinctive,” its top executive said.
Mohammad Makki, chief business development officer, RAFAL, said: "Burj Rafal Boulevard is a luxurious assembly for high-end retail brands, a wealth of choice encompassing fine dining experiences, informal cafe culture, culinary delights and the finest beverages and exclusive entrance. It is designed to reflect sheer elegance and pure luxury within an inspired, tasteful and stylish modern Najdi architecture.”
Makki said: “The Boulevard attracts renowned international brands and fashion and haute couture houses to be the haven for the elite shoppers and fashion and luxury seekers in Riyadh. A new selection will join shortly the Boulevard to enrich the elegant lifestyle offered. ”
Makki added: “Developing and launching the Boulevard as a commercial retail center within Burj Rafal Community comes in line with RAFAL’s strategy of developing unique residential real estate products that offers both investors and clients quality homes in community-style worth living in.”


Fine watchmaking expo returns to Saudi Arabia

Updated 19 March 2019
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Fine watchmaking expo returns to Saudi Arabia

Annual horology exhibition Salon des Grandes Complications (SDGC) is returning to Saudi Arabia for the third year in a row, with shows in both Jeddah and Riyadh. The event will showcase the latest masterpieces from some of the most celebrated watchmakers in history. The fine watchmaking exhibition will kick off in Jeddah at the Hilton Hotel April 8-11, and then move to Al-Faisaliah Hotel in Riyadh April 15-18.

Salon des Grandes Complications debuted in Dubai in 2014, later branching out to Saudi Arabia due to high demand and the appreciation of exceptional timepieces in the Kingdom. 

Saudi Arabia is a key Middle Eastern market for watchmakers — last year saw a year-on-year increase in the import of Swiss watches by 6 percent, and this figure is only expected to increase with the introduction of new policies. 

The capital city of Riyadh is home to over 10,000 watch collectors while Jeddah on the other hand, is Saudi Arabia’s commercial hub, with almost as many horological aficionados estimated to live there. 

Designed to offer a platform for Maisons and enthusiasts to convene, Salon des Grandes Complications creates opportunities for knowledge to be exchanged and collectors to discover — often for the first time in the region — limited editions, the newest launches and unique rarities. 

Among the international brands that will be present at the 2019 edition are Bell & Ross, Blancpain, Breguet, Breitling, Fabergé, Girard-Perregaux, Greubel Forsey, Harry Winston, Montblanc, Rudis Sylva, TAG Heuer, Ulysse Nardin and Zenith. 

With the introduction of several new brands, there will be a more diversified display of timepieces, from innovative novelties to classic creations, grand complications and high jewelry timepieces. Also new to this year’s edition will be a private majlis (a gathering place for social events), where special talks will be hosted by various brands and experts will share their personal insights into modern day horology. 

SDGC has successfully attracted over 80 international Swiss, German and Italian brands during the past five years.

The event will be held alongside the 10th annual Jewellery Salon 2019, a well-established jewelry exhibition in the Kingdom.

SDGC 2019 will be held in partnership with Bentley Motors and with the support of the Embassy of Switzerland in Saudi Arabia.

The event will be open free of charge to all professional visitors from 4 p.m. to 11 p.m.