Shopping experience gets enriched in Burj Rafal Community

Updated 07 April 2014
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Shopping experience gets enriched in Burj Rafal Community

With the opening of the Burj Rafal Hotel Kempinski, Rafal, RAFAL Real Estate Development Company, which claims to be the premier residential communities’ innovator, has enriched the lifestyle of its Burj Rafal Community by launching the Boutique Boulevard, an exquisite boulevard of selected boutiques, designed to showcase elegant and luxurious retail brands and complemented with stylish cafes and restaurants to become the most sought-after address in Riyadh City.
The Boulevard, with a current occupancy rate of more than 60 percent, reflects a unique shopping experience by offering a boutique-style high-end retail brands some of which are new entries to the Saudi market, such as GRAFF, Pionciana, L’odore, Breitling, Pagani, Cavalli Cafe, Vera Wang, The Boutique, Mariage Frères, EugibeCafe, Azen Grill and Alison Nelson Chocolate Bar. “Burj Rafal Boulevard is destined to be the most desirable address in Riyadh, where an incomparable quality lifestyle is distinctive,” its top executive said.
Mohammad Makki, chief business development officer, RAFAL, said: "Burj Rafal Boulevard is a luxurious assembly for high-end retail brands, a wealth of choice encompassing fine dining experiences, informal cafe culture, culinary delights and the finest beverages and exclusive entrance. It is designed to reflect sheer elegance and pure luxury within an inspired, tasteful and stylish modern Najdi architecture.”
Makki said: “The Boulevard attracts renowned international brands and fashion and haute couture houses to be the haven for the elite shoppers and fashion and luxury seekers in Riyadh. A new selection will join shortly the Boulevard to enrich the elegant lifestyle offered. ”
Makki added: “Developing and launching the Boulevard as a commercial retail center within Burj Rafal Community comes in line with RAFAL’s strategy of developing unique residential real estate products that offers both investors and clients quality homes in community-style worth living in.”


Spain’s Provacuno aims to beef up Saudi market

Updated 14 November 2018
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Spain’s Provacuno aims to beef up Saudi market

Abdulaziz Alaquil Jeddah: Provacuno, the inter-professional organization of the Spanish beef industry, is currently on a promotional tour across the Kingdom showcasing the benefits of their high-quality and environmentally-friendly beef production. A non-profit organization officially recognized by the Spanish government, Provacuno represents 85 percent of the Spanish beef industry.
Established in 1997, Provacuno comprises national associations representing and protecting the interests of companies involved in the production, industrial, and commercial sectors of the Spanish beef industry. Their annual meat production exceeds 650,000 tons, and they have over 110,000 farms, with industry exports amounting to 175,000 tons annually.
For the past 20 years, they have officially been recognized by the Spanish Ministry of Agriculture, Fisheries and Food, as an agro-food inter-professional organization.
Along with defending the interests of the Spanish beef industry, from production, through processing, and trading, Provacuno aims to support the internationalization process of beef companies into export markets such as Saudi Arabia. Their promotion of responsible beef consumption through research and development programs is done with the goal of enhancing the beef industry’s image through their sustainable and environmentally-friendly production processes that are in strict compliance with the European Production Model, which adheres to the most stringent of standards regarding animal welfare, hygiene control, and environmental protection. While at the same time, they are able to cater to international market demands, such as being 100 percent halal-certified for Saudi markets.
Representatives of Provacuno are currently in the Kingdom promoting their marketing campaign “What a Wonderful European Beef,” which will conclude at the Foodex Saudi 2018 in Jeddah on Thursday. During this campaign trail, they organized a presentation on Spanish beef at the residence of Ambassador of Spain to Saudi Arabia Don Alvaro Iranzo in Riyadh.
The event was attended by over 50 Saudi import and distribution agents, who sampled Provacuno’s beef prepared by Spanish Chef Fernando Del Cerro.
Provacuno considers Saudi Arabia a key target market as it is one of the largest meat-consuming nations in the world reliant on quality meat imports. In 2017, the Kingdom produced 60,000 tons of meat while consuming over 220,000 tons. Recently, Brazil (39 percent) overtook India (26 percent) as the main exporter of beef to the Kingdom.
Along with meeting with industry executives in Riyadh, Provacuno also hosted a cooking workshop at the King Abdul Aziz University (KAU) in Jeddah.