Sayidaty soars to 39 million pageviews

Updated 29 May 2014
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Sayidaty soars to 39 million pageviews

Sayidaty, the No. 1 Arabic magazine for women, received over 39 million pageviews in April, said Mohammed Fahad Al-Harthi, editor in chief of Sayidaty and Arab News, in Dubai on Wednesday.
Al-Harthi revealed the figures while presenting a case study on the revenue-generation of magazines in Dubai Media City.
“With a strong print and digital background, Sayidaty is growing exponentially. Considering pageviews, our growth was 160 percent between April 2013 and April 2014. It was over 15 million in April 2013 and today it is touching 40 million,” he told attendees at the “Publish Live Users’ Group Meeting.”
The two-day event, organized by UK-based KnowledgeView, will discuss the main challenges facing publishers as they move to find new revenue streams.
“Sayidaty has now grown as a brand that publishes female-related content on multipublishing platforms including its website, mobile, social media and television,” Al-Harthi said. “We are strong in website content, social media, and have a tie-up with Rotana TV which enhances our reach in the visual platform.”
“The magazine has a professional team to create local content. We have separate editions for readers in Saudi Arabia, the United Arab Emirates and other Arab countries. In addition, we are going to launch a special edition for our readers in Qatar,” he said. “We also have iPad and Android editions.”
“We are familiar with the tastes of readers and create the local content accordingly. We also create social campaigns to build loyalty among readers. Our recent campaigns, including on obesity and sexual harassment, were widely appreciated by readers.”
“Currently, 7 percent of the total income comes from the digital platform. Our target is to bring it up to 25 to 30 percent within the next three years,” he said.
“We use social media extensively to attract readers. A major part of our website readers are from social media, especially from Facebook and Twitter. We have 5 million likes on Facebook. In addition, we have 250,000 Twitter followers. Next month, we are going to launch something unique, which will further increase our revenue on the digital side,” he said.
“Our immediate competitor now has 15 million fewer pageviews than us,” he said.
Various speakers at the meeting discussed the latest trends globally for successful publishing operations.
Reiner Mittelbach, chief executive officer of Geopolitical Information Service, spoke about creating vibrant communities around news. He examined various areas of news gathering, attracting readers and content.
Ali Al-Assam, founder and chief executive officer of KnowledgeView spoke about the latest technologies and trends in digital publishing.
Omar Samy, former chairman of Al-Ahram Press House, presented a case study on Al-Ahram’s online revenue generation.
Nour Al-Masri, digital media director of Sayidaty magazine, elaborated on various programs adopted by the magazine.


Saudi Arabia, South Korea reach agreement on visas

King Salman chairs the Cabinet session in Riyadh on Tuesday. (SPA)
Updated 16 January 2019
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Saudi Arabia, South Korea reach agreement on visas

  • Cabinet OKs air transport pact with Indonesia

JEDDAH: The Saudi Cabinet met to discuss a series of national and global developments on Tuesday, in a session chaired by King Salman.

At the forefront of the agenda was the escalation in tensions between Israel and Hamas along the Gaza border, and the continuing encroachment on Palestinian land by Israeli settlers in the West Bank. The Cabinet responded by demanding that the UN Security Council intervene. King Salman also relayed to ministers the outcome of his talks with US Secretary of State Mike Pompeo, which covered many regional issues.

The minister of media, Turki bin Abdullah Al-Shabanah, announced that after reviewing proposals from the Ministry of Foreign Affairs and a decision from the Shoura Council, a memorandum of understanding between the government and the Republic of Korea on granting visit visas had been agreed upon.

The Cabinet approved the amendment of the air agreement on regular air transport between Saudi Arabia and Indonesia.

The Cabinet, meanwhile, praised the progress of the 2025 Sustainable Agricultural and Rural Development Program, aimed at enhancing farming techniques by promoting sustainable water and renewable energy sources.

They also discussed the framework in Vision 2030 and the National Transformation Program 2020 for building a sustainable renewable energy sector, reiterating aims to lead global renewable energy developments over the next decade, and create projects such as the wind-powered plant at Dumat Al-Jandal, as part of the King Salman Renewable Energy Initiative.

In a statement, though, Al-Shabanah said: “The Cabinet discussed the announcement made by the minister of energy, industry and mineral resources about the Kingdom’s oil and gas reserves, which highlighted the importance of Saudi Arabia as a secure source of oil supplies in the long term.”

He added, in closing, the Cabinet’s praise for the efforts of Saudi security forces in the tracking and arrest of seven people in Qatif, which foiled a planned terrorist attack.