Sayidaty soars to 39 million pageviews

Updated 29 May 2014
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Sayidaty soars to 39 million pageviews

Sayidaty, the No. 1 Arabic magazine for women, received over 39 million pageviews in April, said Mohammed Fahad Al-Harthi, editor in chief of Sayidaty and Arab News, in Dubai on Wednesday.
Al-Harthi revealed the figures while presenting a case study on the revenue-generation of magazines in Dubai Media City.
“With a strong print and digital background, Sayidaty is growing exponentially. Considering pageviews, our growth was 160 percent between April 2013 and April 2014. It was over 15 million in April 2013 and today it is touching 40 million,” he told attendees at the “Publish Live Users’ Group Meeting.”
The two-day event, organized by UK-based KnowledgeView, will discuss the main challenges facing publishers as they move to find new revenue streams.
“Sayidaty has now grown as a brand that publishes female-related content on multipublishing platforms including its website, mobile, social media and television,” Al-Harthi said. “We are strong in website content, social media, and have a tie-up with Rotana TV which enhances our reach in the visual platform.”
“The magazine has a professional team to create local content. We have separate editions for readers in Saudi Arabia, the United Arab Emirates and other Arab countries. In addition, we are going to launch a special edition for our readers in Qatar,” he said. “We also have iPad and Android editions.”
“We are familiar with the tastes of readers and create the local content accordingly. We also create social campaigns to build loyalty among readers. Our recent campaigns, including on obesity and sexual harassment, were widely appreciated by readers.”
“Currently, 7 percent of the total income comes from the digital platform. Our target is to bring it up to 25 to 30 percent within the next three years,” he said.
“We use social media extensively to attract readers. A major part of our website readers are from social media, especially from Facebook and Twitter. We have 5 million likes on Facebook. In addition, we have 250,000 Twitter followers. Next month, we are going to launch something unique, which will further increase our revenue on the digital side,” he said.
“Our immediate competitor now has 15 million fewer pageviews than us,” he said.
Various speakers at the meeting discussed the latest trends globally for successful publishing operations.
Reiner Mittelbach, chief executive officer of Geopolitical Information Service, spoke about creating vibrant communities around news. He examined various areas of news gathering, attracting readers and content.
Ali Al-Assam, founder and chief executive officer of KnowledgeView spoke about the latest technologies and trends in digital publishing.
Omar Samy, former chairman of Al-Ahram Press House, presented a case study on Al-Ahram’s online revenue generation.
Nour Al-Masri, digital media director of Sayidaty magazine, elaborated on various programs adopted by the magazine.


Christchurch Muslims praise King Salman’s Hajj offer

Updated 50 min 7 sec ago
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Christchurch Muslims praise King Salman’s Hajj offer

  • The president of the Muslim Association of Canterbury Shagaf Khan said people will be both financially and spiritually supported during the journey
  • Khan said a trip to Makkah would normally cost around 10,000 New Zealand dollars ($6,769), but King Salman’s offer would cover pilgrims “from the time they leave their house and come back”

CHRISTCHURCH: King Salman’s Hajj offer to host families of those affected by March’s Christchurch terror attacks is “something really special,” said the president of the Muslim Association of Canterbury, Shagaf Khan.
The Saudi king has offered to host and cover the expenses of 200 Hajj pilgrims when they journey to Makkah this year.
Khan said people will be both financially and spiritually supported during the journey. “For some of them, it’ll be a great comfort feeling like they’ve fulfilled the obligations of being a Muslim,” he added.
Khan said a trip to Makkah would normally cost around 10,000 New Zealand dollars ($6,769), but King Salman’s offer would cover pilgrims “from the time they leave their house and come back.”
When asked what the offer would mean for Canterbury’s Muslim community, Khan said it is part of the solidarity and support that has been shown to them since the Christchurch terror attacks, which claimed the lives of 51 people.
“Four months on … people still feel supported and they feel they’re still being remembered,” he added.
Sheikh Mohammed Amir, who is working closely with the local community, Saudi Arabia’s Embassy and its Ministry of Islamic Affairs to implement King Salman’s offer, said it will be available for those who had lost family members or been injured in the mosque attacks.
Canterbury’s Muslims are “very appreciative” of the offer, added Amir, who is chairman of the Islamic Scholars Board of New Zealand.
“I’ll say with full confidence that this will be a big relief for the deceased’s families, for the victims, for all those who’ve been injured and affected,” he said.
When asked how the organization of the pilgrimage is going, Amir said “so far, so good,” but added that it has been challenging without official records to track everyone down.
He said it is an honor and a responsibility to help organize the pilgrimage, which he has been helping to plan since the end of Ramadan. “People are very excited about it,” he added.
He said he believed that the king’s offer had been made to help people’s rehabilitation after the terror attacks.
“The community believes he’s going to contribute in building Christchurch and bringing people to a normal life,” Amir added.