ICD and TUV SUD to develop private sector in Central Asia

The chief executive officer and general manager of ICD, Khaled Al-Aboodi and the managing director of TUV SUD Central Asia, Anar Ahmadov, at the signing ceremony in Astana, Kazakhstan, on Wednesday.
Updated 19 March 2017

ICD and TUV SUD to develop private sector in Central Asia

The Islamic Corporation for the Development of the Private Sector (ICD), the private sector arm of Islamic Development Bank (IDB) Group and TUV SUD, signed a memorandum of understanding (MoU) to foster their joint operations, and expand the services offered to private sector investors in the countries of Central Asia.
The chief executive officer and general manager of ICD, Khaled Al-Aboodi and the managing director of TUV SUD Central Asia, Anar Ahmadov, signed the MoU on behalf of the two corporations at the IFN CIS Forum in Astana, the capital of Kazakhstan, on Wednesday.
The aim of the MoU is to facilitate cooperation between ICD and TUV SUD in promoting private sector participation in developing the member countries and inform about business opportunities in countries of Central Asia. This partnership will enable the two institutions to work closely on, among other things, market studies related to the transit and logistic sector in the common member countries.
During the signing ceremony, Khaled Al-Aboodi welcomed the expanding relationship between ICD and TUV SUD Central Asia. “Ensuring close and effective cooperation between international institutions has to be a top priority in this period of economic turmoil. ICD and TUV SUD can provide mutual assistance to promote private investment and infrastructure in the member countries, to create jobs and future growth opportunities.”
Anar Ahmadov added: “This MoU will enhance closer and more effective collaboration between TUV SUD and ICD and render our respective activities more effective and beneficial to the private sector players in the countries in which we undertake our respective operations.”

Hyundai hosts female Saudi drivers in Korea

Updated 24 June 2018

Hyundai hosts female Saudi drivers in Korea

Three Saudi-based female influencers have visited Korea as part of Hyundai’s outreach to women drivers in the Kingdom, and as brand ambassadors for the carmaker.

The three women include entrepreneur and lifestyle influencer Bayan Linjawi; radio presenter, travel blogger, and fashion lover, Shadia Abdul Aziz; and business-owner and fashion career coach, Reem Faisal. 

During their tour of Korea they received detailed briefings about Hyundai and its products, and toured production, design and research facilities. 

The program gave them an understanding of the innovative and advanced thinking that underpins today’s Hyundai models, and also included opportunities to experience Korean culture and heritage.

“This is an exciting moment for women and for motoring in Saudi Arabia, and Hyundai is committed to playing an active part in this historic change,” said Hyundai’s Head of Operations for Africa and the Middle East, Mike Song. “Hyundai’s models will appeal strongly to women from all walks of life, from younger more style-conscious drivers, to those who value practicality and quality. Our brand ambassadors are part of our strategy to highlight those qualities to women as they take their place behind the steering wheel.”

Hyundai has identified design and safety as key buying factors for female drivers in Saudi Arabia, and offers these attributes in a variety of segments, including sedans and SUVs. It has identified established names including the Azera, Sonata and Tucson as key products to promote, as well as the new Kona premium compact SUV.

The brand ambassadors will use a selection of these Hyundai models as they join the first ranks of Saudi female drivers, and will share their experiences with fans and followers. 

Included in their roles will be being part of digital commercials, social media postings, and event appearances under the umbrella of Hyundai’s Saudi campaign #whatsnext.