Sayidaty launches AboutHer.com lifestyle platform

Mohammed Al-Harthi, editor in chief of Sayidaty, Al-Jamila and AboutHer.com
Updated 24 April 2017
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Sayidaty launches AboutHer.com lifestyle platform

DUBAI: An online lifestyle platform called AboutHer.com was launched this month by Sayidaty, the best-selling women’s interest magazine in the Middle East.
The launch, at the Scape Restaurant in Dubai’s Burj Al-Arab hotel, was attended by members of the media, influencers and PR representatives of top regional and international brands.
AboutHer.com is the latest English-language addition to the Sayidaty family and was launched as part of the publisher’s drive to provide readers access to a wealth of diverse topics of interest.
The website offers real-life stories as well as interviews with homegrown and international talents. AboutHer.com also features the latest fashion, beauty and decor trends, reports and advice. Additionally, readers have access to news relating to travel, wellbeing, nutrition and celebrities.
During his speech at the launch, Mohammed Al-Harthi, editor in chief of Sayidaty, Al-Jamila and AboutHer.com, explained the website’s mission.
“After realizing that the Arab women are always being portrayed the same way, our aim became to shine a spotlight on the region’s women in a more realistic, all-round and in-depth way,” he said.
“So we decided we’re not just going to write about why this woman won a prize or how this woman successfully climbed up the corporate ladder to head a company. We want to ask the women profiled on our website about the struggles as well as the triumphs, the ups as well as the downs because those are the realities any reader in our global audience can relate to.
“As well as inspiring our female readers with real-life success stories, we want these stories to be relevant and palpable. So with that premise in mind, we have been featuring timely interviews with homegrown and foreign women from all walks of life and in all kinds of businesses.”
The launch was closely followed on Sayidaty’s and AboutHer.com’s social media feed including Snapchat.


Nestle, AT&T pull YouTube ads over pedophile concerns

Updated 22 February 2019
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Nestle, AT&T pull YouTube ads over pedophile concerns

  • A video from a popular YouTuber and a report from Wired showed that pedophiles have made unseemly comments on innocuous videos of kids
  • YouTube has faced advertiser boycotts in the past, including a widespread boycott in early 2017

SAN FRANCISCO, US: Several companies, including AT&T and Nestle, are pulling advertisements from YouTube over concerns about inappropriate comments on videos of children.
A video from a popular YouTuber and a report from Wired showed that pedophiles have made unseemly comments on innocuous videos of kids. The comments reportedly included timestamps that showed where kids innocently bared body parts.
YouTube says it disabled comments on tens of millions of videos and deleted offending accounts and channels.
Nestle and Fortnite maker Epic Games say they paused ads on YouTube while the company works on the issue. AT&T says it has removed ads until YouTube can “protect our brand from offensive content of any kind.”
YouTube has faced advertiser boycotts in the past, including a widespread boycott in early 2017. Since then YouTube has made efforts to be more transparent about how it deals with offensive comments and videos on its site.
But the latest flap shows how much of an ongoing problem offensive content continues to be, said eMarketer video analyst Paul Verna.
“When you think about the scope of that platform and what they’re up against, it is really like a game of whack-a-mole to try to prevent these problems from happening,” he said.
Still, because of the powerful advertising reach of YouTube’s parent Google, brands are unlikely to stay away from YouTube for long, he said.
Digital ad spending in the US is expected to grow 19 percent in 2019 to $129.34 billion this year, or 54 percent of estimated total US ad spending, according to eMarketer, with Google and Facebook accounting for nearly 60 percent of that total.
“At the end of the day, there’s a duopoly out there of Google and Facebook,” for digital advertising, he said. “Any brand that doesn’t play the game with either is potentially leaving a big marketing opportunity on the table.”