Philips signs agreement with Saudi retail giant

Wael Gad, CEO of Philips Lighting Saudi Arabia, left, signs distribution agreement with Yaser Ahmed A. Anam, chief operating officer of Ahmed Abdulwahed Co., in Riyadh.
Updated 02 May 2017
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Philips signs agreement with Saudi retail giant

Philips Lighting Saudi Arabia, the global leader in lighting, has signed a strategic distribution agreement with Ahmed Abdulwahed Trading Company for its LED (light-emitting diode) and home consumer offering. The evolution of LEDs have changed the industry with innovative new applications, offering significantly greater connectivity, durability and energy-efficient light source.
Wael Gad, CEO of Philips Lighting Saudi Arabia, said: “We are thrilled to sign an agreement that represents a milestone and turning point for serving the end consumers better in the Kingdom. This partnership will give consumers easier and greater access to LED and home products, providing them more energy-efficient and environmentally-conscious lighting,” he added.
The agreement comes at a time when austerity measures by the Saudi government are calling for conscious consumption and elimination of wasteful usage of energy and electricity.
Asked about the misuse of energy, Gad said: “Lighting in house and retail outlets is responsible for 17 percent of electricity use in the Kingdom. The global average is 15 percent, presenting a key area for energy conservation or usage of energy-efficient appliances at homes, in offices, and public places.”
He said the Kingdom is aiming to reduce these dependencies by reducing the size of the subsidies offered on energy and other household services. “The Kingdom is an important market for us, we manufacture locally — operating three factories — and work closely with the local authorities to enhance the LED offering,” Gad added.
He pointed out that the LED lighting (from reputable brands) is proven to be five times more efficient than most halogen bulbs and lasts ten times longer than the traditional light bulbs.
“Philips is committed to remain a trusted partner for the Kingdom and as a supplier of sustainable energy efficiency technologies to meet the goals of Saudi Vision 2030,” he added.
Yaser Ahmed A. Anam, chief operating officer of Ahmed Abdulwahed Co., who signed the agreement on behalf of Ahmed Abdulwahed Co., said: “We have been dealing with several brands, we serve retail channels including shops and supermarkets. We have our own network of 55 retail shops in 20 cities, and hence we have more focus on retailing.”


Record-breaking attractions at LuLu Food Carnival

Updated 25 March 2019
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Record-breaking attractions at LuLu Food Carnival

LuLu Hypermarket is hosting a two-week food festival offering a wide variety of products and culinary treats inspired by flavors from around the world.
Food Carnival 2019 was launched on Sunday at the LuLu Hypermarket Murabba branch in Riyadh and runs until April 6.
On offer are a number of special deals on food products and exciting in-store activities such as cooking competitions, live cooking demos, free sampling, quiz contests and gigantic displays of food.
LuLu has partnered with Almarai and Guinness World Records to offer customers a chance to be the next Guinness World Records title holder. Customers can make an attempt to break up to nine world records, such as the fastest time to drink a 250-ml quantity of milk through a straw or the fastest time to stack cheeses. The Guinness World Records events will be held on March 29 at LuLu Hypermarket, Atyaf Mall, Riyadh; on March 30 at LuLu Mall Dammam; and on April 5 at LuLu Hypermarket, Marwah, Jeddah.
LuLu Director for Saudi Arabia Shehim Mohammed said: “LuLu has once again transformed into a culinary destination. This year, we have brought together a well-chosen product selection that will satisfy the lifestyle requirements of our customer base. This festival also celebrates the innovative spirit of our culinary talents with the support of top chefs in the country. People will have a chance to interact with celebrity chefs during the festival’s live cooking demonstrations. Super offers, such as product of the day, daily surprise, hourly offers, and so much more awaits our shoppers for the entire 14-day promotion.”