Philips signs agreement with Saudi retail giant

Wael Gad, CEO of Philips Lighting Saudi Arabia, left, signs distribution agreement with Yaser Ahmed A. Anam, chief operating officer of Ahmed Abdulwahed Co., in Riyadh.
Updated 02 May 2017
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Philips signs agreement with Saudi retail giant

Philips Lighting Saudi Arabia, the global leader in lighting, has signed a strategic distribution agreement with Ahmed Abdulwahed Trading Company for its LED (light-emitting diode) and home consumer offering. The evolution of LEDs have changed the industry with innovative new applications, offering significantly greater connectivity, durability and energy-efficient light source.
Wael Gad, CEO of Philips Lighting Saudi Arabia, said: “We are thrilled to sign an agreement that represents a milestone and turning point for serving the end consumers better in the Kingdom. This partnership will give consumers easier and greater access to LED and home products, providing them more energy-efficient and environmentally-conscious lighting,” he added.
The agreement comes at a time when austerity measures by the Saudi government are calling for conscious consumption and elimination of wasteful usage of energy and electricity.
Asked about the misuse of energy, Gad said: “Lighting in house and retail outlets is responsible for 17 percent of electricity use in the Kingdom. The global average is 15 percent, presenting a key area for energy conservation or usage of energy-efficient appliances at homes, in offices, and public places.”
He said the Kingdom is aiming to reduce these dependencies by reducing the size of the subsidies offered on energy and other household services. “The Kingdom is an important market for us, we manufacture locally — operating three factories — and work closely with the local authorities to enhance the LED offering,” Gad added.
He pointed out that the LED lighting (from reputable brands) is proven to be five times more efficient than most halogen bulbs and lasts ten times longer than the traditional light bulbs.
“Philips is committed to remain a trusted partner for the Kingdom and as a supplier of sustainable energy efficiency technologies to meet the goals of Saudi Vision 2030,” he added.
Yaser Ahmed A. Anam, chief operating officer of Ahmed Abdulwahed Co., who signed the agreement on behalf of Ahmed Abdulwahed Co., said: “We have been dealing with several brands, we serve retail channels including shops and supermarkets. We have our own network of 55 retail shops in 20 cities, and hence we have more focus on retailing.”


New Hyundai Sonata a sportier mid-size sedan

Updated 24 June 2019
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New Hyundai Sonata a sportier mid-size sedan

Hyundai’s new Sonata is ready for showrooms, giving the eighth-generation of the mid-size sedan a sleek four-door-coupe look that highlights the brand’s latest “sensuous sportiness” design language.

Created at Hyundai’s California Design Studio, the redesigned Sonata offers a freshly styled cascading grille framed by distinctive lighting architecture, and an entirely new rear. Chrome accents surround the daylight opening (DLO) and fresh wheel designs complete the look. New bodywork is built on Hyundai’s latest third-generation platform for a re-engineered driving experience.

“For more than three decades, each new generation of Sonata has raised the bar for quality and value among mid-size sedans, and this latest evolution also sets the standard for style, innovation and technology,” said Mike Song, Hyundai’s head of operations for the Middle East and Africa. “In a market increasingly divided into niche segments, the all-new Sonata reconsiders customer expectation in the sedan class and offers something sportier and more exciting than what has gone before.”

A hallmark of the new Sonata’s exterior is its Hyundai-first LED daytime running lights — embedded in a chrome strip. The lighting strip appears as chrome when the engine is turned off, but lights up when the driver starts the car. When night falls, available LED headlamps with dynamic bending light illuminate the path ahead.

Inside, the renewed center stack and instrument panel echo the exterior’s new looks. The trend carries down to the instrument design and a strong three-spoke steering wheel. Piano key buttons for audio and HVAC controls give a premium look and touch. The instrument panel follows a winged shape inspired by stealth aircraft. Visual elements combine to create a levitating effect, while designers have worked to maximize the sense of interior space. One clever application of new technology is a shift-by-wire (SBW) gear selector, which is sleek and technologically advanced, and takes up significantly less space than a traditional gear selector.

Interior fittings include a standard seven-inch color display audio touchscreen with both Apple CarPlay and Android Auto integration, and a Qi wireless charging pad is available to keep smartphones topped up. Sonata now adds a second-row USB charge port. At the heart of the AVN system is a Bose premium sound system equipped with 12 speakers.

“The all-new Hyundai Sonata delivers a premium experience for driver and passengers,” added Song. “We apply a range of new technologies intuitively, with an emphasis on functional convenience, adding features that we know our customers will use and value.”

The new Sonata features six standard airbags and a range of safety systems, including advanced driver assistance systems (ADAS) as part of Hyundai’s SmartSense technologies.