Pakistan’s rice exporters delegation signs MoU with JCCI

The 14-member joint delegation of REAP and Pak-Saudi Joint Chamber of Commerce & Industry (PSJCCI) is visiting Saudi Arabia from May 11-19.
Updated 19 May 2017

Pakistan’s rice exporters delegation signs MoU with JCCI

The Rice Exporters Association of Pakistan (REAP) and the Jeddah Chamber of Commerce and Industry (JCCI) have signed a memorandum of understanding (MoU) for a long-term collaboration.
Mazen Batterjee, vice chairman of the JCCI, along with its members of the food committee, welcomed the rice exporters’ delegation from Pakistan before the signing ceremony.
Batterjee said such visits are necessary to increase bilateral trade, commerce and investment and that the MoU is a milestone toward achieving this objective.
He assured the JCCI’s support toward efforts of the Pakistani Consulate in achieving this goal.
Shah Jahan Malik, vice chairman of REAP, who is heading the Pakistani delegation, said the visit was fruitful. He expressed confidence that they would be able to increase their share in the Saudi market.
The exporters were in Jeddah on the first leg of their visit to the Kingdom. The 14-member joint delegation of REAP and Pak-Saudi Joint Chamber of Commerce & Industry (PSJCCI) is visiting Saudi Arabia from May 11 to 19 as part of trade promotion activities to increase export of rice to the Kingdom.
The delegation members visited major supermarkets and hypermarkets, and held meetings with their top management officials. They also met with major Saudi rice importers in the western region in a one-on-one business networking session organized by the Pakistani Consulate.
Mian Mehmood, president of the PSJCCI, said: “Saudi Arabia is our major trading partner in the food sector. It imports over $1 billion worth of rice every year, providing great opportunities for our rice exporters and REAP to further increase the share of Pakistani rice in this market.”
He added that the PSJCCI is playing a vital role in promoting trade in all sectors between the two countries.
Pakistani Consul General Shehryar Akbar Khan expressed hope that the exporters will fully utilize the opportunities being offered by the Saudi market and make the rice export trade successful.

Hyundai hosts female Saudi drivers in Korea

Updated 24 June 2018

Hyundai hosts female Saudi drivers in Korea

Three Saudi-based female influencers have visited Korea as part of Hyundai’s outreach to women drivers in the Kingdom, and as brand ambassadors for the carmaker.

The three women include entrepreneur and lifestyle influencer Bayan Linjawi; radio presenter, travel blogger, and fashion lover, Shadia Abdul Aziz; and business-owner and fashion career coach, Reem Faisal. 

During their tour of Korea they received detailed briefings about Hyundai and its products, and toured production, design and research facilities. 

The program gave them an understanding of the innovative and advanced thinking that underpins today’s Hyundai models, and also included opportunities to experience Korean culture and heritage.

“This is an exciting moment for women and for motoring in Saudi Arabia, and Hyundai is committed to playing an active part in this historic change,” said Hyundai’s Head of Operations for Africa and the Middle East, Mike Song. “Hyundai’s models will appeal strongly to women from all walks of life, from younger more style-conscious drivers, to those who value practicality and quality. Our brand ambassadors are part of our strategy to highlight those qualities to women as they take their place behind the steering wheel.”

Hyundai has identified design and safety as key buying factors for female drivers in Saudi Arabia, and offers these attributes in a variety of segments, including sedans and SUVs. It has identified established names including the Azera, Sonata and Tucson as key products to promote, as well as the new Kona premium compact SUV.

The brand ambassadors will use a selection of these Hyundai models as they join the first ranks of Saudi female drivers, and will share their experiences with fans and followers. 

Included in their roles will be being part of digital commercials, social media postings, and event appearances under the umbrella of Hyundai’s Saudi campaign #whatsnext.