Vimto: All the way from Manchester to Ramadan tables

Courtesy photo.
Updated 03 June 2017
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Vimto: All the way from Manchester to Ramadan tables

JEDDAH: As Muslims worldwide observe the holy month of Ramadan, Vimto is a widely recognized beverage on virtually every table after long hours of fasting.
For many Muslims and non-Muslims alike, the origin of the purple drink is a surprise, having been a herbal tonic that supposedly gives the drinker “vim and vigor” — Vimtonic.
The invention of Vimto dates to 1908, when the late John Nicolas added berries and herbs with distinctive and refreshing flavors.
The sweet British product was first produced and sold in Manchester, and later spread throughout China, India, the Arabian Gulf and Africa.
After a friend of Nicolas took the drink to India for British soldiers, Vimto soon became a registered trademark.
In 1927, it made its first appearance in the Gulf, when the first generation of traders in the Aujan family brought the product to Bahrain, Kuwait, Saudi Arabia, Iraq, Abu Dhabi, Dubai, Sharjah and Oman.
Vimto started to be produced in the Saudi city of Dammam, where the region’s first beverage production factory was located.
It soon became a huge success in the Middle East, especially the Arabian Gulf, and became an inseparable part of the iftar table.
More than 30 million bottles of Vimto are sold in the Middle East every year, with Saudi Arabia, Kuwait and the UAE the largest markets in the region. The Gulf version of Vimto is believed to contain more sugar than in Western markets.
Even the music in the Arabic Vimto advert has become attached to Ramadan in people’s minds.


Two Holy Mosques program receives international award

The Two Holy Mosques program has received the Sharjah International Cultural Heritage award for its achievements. (SPA)
Updated 22 May 2018
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Two Holy Mosques program receives international award

  • The state adopted the program presented by the SCTH four years ago
  • King Salman’s initiative to care for cultural heritage is one of the outputs presented by the SCTH

RIYADH: The Two Holy Mosques program to care for the Kingdom’s cultural heritage has received the Sharjah International Cultural Heritage award for its achievements.
It was described as an unprecedented national program sponsoring projects and efforts related to all aspects of national heritage.
King Salman’s initiative to care for cultural heritage is one of the outputs presented by the SCTH, sponsored and financed by the country, and it is being carried out as part of the important initiatives of Saudi Vision 2030 with more than SR5 billion ($1.3 billion) allocated in the current phase. The initiative includes 10 courses, each under implementation consisting of a number of main projects that amount to more than 330 in total.
The state adopted the program presented by the SCTH four years ago and financed within the National Transformation Program with more than SR4 billion ($1 billion).
The program includes the establishment of 18 museums in the Kingdom, 80 heritage sites and opening them to visitors, the restoration of 18 villages and traditional towns to visitors.