UAE brands among winners of ‘World Branding Awards’

Updated 28 June 2017
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UAE brands among winners of ‘World Branding Awards’

The “Animalis” edition of the World Branding Awards saw 92 brands from 35 countries named “Brand of the Year” in a ceremony held at the Hofburg Palace in Vienna. The “Animalis” edition of the awards focused on pet and animal brands.
Animal Planet, FURminator, Hill’s Prescription Diet, Kong, Orijen, Pedigree, Petplan, Purina Pro Plan, Red Dingo, Tetra and Whiskas were announced as global winners. Equi-Trek (UK), Evidensia (Sweden), Fressnapf Maxi Zoo (Germany) and Horze (Finland) were also championed.
National tier winners from the UAE were Dubai Aquarium and Underwater Zoo for Animal Education — Public Aquarium, and Dubai Kennels and Cattery, in the Travel Services — Relocation category.
Four NGOs — the Borneo Orangutan Survival Foundation (Indonesia), The David Sheldrick Wildlife Trust (Kenya), The Jane Goodall Institute (United States) and Wildlife Friends Foundation (Thailand) — were also recognized for their work.
The awards celebrate the achievements of some of the greatest brands around the globe. Winners are judged through three streams: brand valuation, consumer market research, and public online voting. Each was named “brand of the year” in their respective categories.
The awards are organized by the World Branding Forum, a global non-profit organization dedicated to advancing branding standards for the good of the branding community as well as consumers. It organizes and sponsors a range of educational programs, and has joint collaborations with leading universities and museums. The forum also publishes branding news on its website that reaches a global audience of over 4 million visitors.
“The Animalis edition of the awards pays tribute to the achievements of pet and animals brands from around the world. Consumer votes count toward 70 percent of the final score, so winning brands have to have built a strong relationship with their customers in order to win,” said Richard Rowles, chairman of the World Branding Forum.
“Over 60,000 pet and animal lovers from around the world voted for more than 800 brands from 35 countries. Winning brands have had to work hard to stand out from the tough competition,” said Peter Pek, chief executive of the forum.


Many reasons to visit Four Seasons Hotel Cairo

Updated 25 June 2019
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Many reasons to visit Four Seasons Hotel Cairo

As the sun gets brighter and the nights get longer, summer in Cairo is a great opportunity to wake up everyday to marvel at views of the legendary Nile and the Cairo skyline. Four Seasons Hotel Cairo at Nile Plaza can be a good starting point to experience what Cairo has to offer this summer.

From centuries-old museums and galleries to music festivals and concerts, the concierge team of Four Seasons Hotel Cairo at Nile Plaza shares their favorite things to do this summer in the city:

Attend the citadel music festival

• Salah El-Din Citadel dominates Cairo’s skyline and was the nerve center of Egypt for almost 700 years. In August, the citadel will turn into an arts and culture center during its annual two-week music festival. Organized by Cairo Opera House, the festival hosts various art performances by local and international artists against the backdrop of the 12th-century citadel.

Soak up the sun with a cooling dip

• One of the best things about Cairo is the long morning hours. Take advantage and escape the heat in one of three rooftop swimming pools at Four Seasons Cairo at Nile Plaza. Lounge with a refreshing drink in hand and let the cooling breeze that follows blow away any thoughts you might have. 

Travel back in time with Cairo’s palaces

• When summer weather strikes, take your activities indoors and consider yourself royalty while exploring Cairo’s lavish palaces. From the masterpieces at Princess Aisha Fahmy Palace and the Manial Palace that tell the story of botanical eloquence and architectural grandeur, to Amir Taz Palace, Abdeen Palace and many more that tell stories of Cairo’s modern history.

Embrace the warm weather at the spa

• A hot summer day in Cairo is just the perfect time to set the mood for well-being at Four Seasons Spa. The spa offers treatments designed to prep and prime you to soak up that warm summer sun while reviving some of the pharaoh’s beauty secrets.

Spend an afternoon with the pharaohs

• Home to the world’s most extensive collection of ancient Egyptian antiquities, the 107-hall Egyptian Museum features an incredible 160,000 objects on display with artifacts spanning 5,000 years of the pharaonic era. To beat the summer heat, the museum opens late afternoon every Sunday and Thursday.

Get lost in Cairo’s 1000-year-old market 

• Few places in Cairo can match the energy of Khan El-Khalili market, especially in the evenings when the entire area is lit up with colorful lanterns. The hotel’s chief concierge Dalia Khalil recommends experiencing the essence of old Cairo and visiting the 240-year-old El-Feshawy café.

Cheer at the Africa Cup of Nations 2019

• Be part of the continent’s biggest football competition, as Egypt is hosting the 32nd Africa Cup of Nations from June 21 to July 19. The concierge team at Four Seasons Cairo at Nile Plaza can help with booking tickets and information.