Triton Digital launches platform to simplify management of audio advertising inventory

Updated 29 June 2017
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Triton Digital launches platform to simplify management of audio advertising inventory

Triton Digital, a leading technology provider for the global digital audio industry, announced the launch of Yield-Op, the first Supply Side Platform (SSP) built from the ground up specifically for online audio. Developed in accordance with the IAB’s OpenRTB protocol, Yield-Op provides a seamless plug-and-play integration delivering greater inventory control for publishers and a frictionless buying experience for advertisers.
Yield-Op is integrated with a number of the industry’s largest audio-optimized DSPs, including The Trade Desk, AppNexus, RTBiQ, AudioTrade and StrikeAd, among others. As an agnostic SSP, Yield-Op allows publishers using any ad server to connect with multiple DSP’s without modifying the systems and technology that they use today.
“Triton remains a valuable partner to our global digital audio strategy,” said Tim Sims, VP of Inventory Partnerships at The Trade Desk. “The integration with Yield-Op provides our buyers with access to even more premium, global inventory to increase their reach and further optimize their buys.”
In addition, Yield-Op enables publishers to manage access, regulate pricing floors, establish ad quality settings in a2x, the leading digital audio marketplace, as well as configure direct deals with specific buyers, brands or sales houses. With an intuitive UI and the ability to optimize yield across every available impression, Yield-OP is now being leveraged by publishers across the globe, including CBS RADIO, PRISA Radio and Talpa Radio. Publishers can leverage Yield-Op to reach audiences across a wide range of listening devices, including mobile phones, smart speakers, wifi-connected devices, in car, etc.
“At Triton, we remain committed to removing all friction within the buying experience to unleash the true value of programmatic audio advertising. Along with Webcast Metrics, the industry standard in online audio measurement, Yield-Op is an accretive component of the leading technology stack that is making digital audio easy and efficient to transact,” said Benjamin Masse, managing director for market development and strategy at Triton Digital. “By providing increased access to digital audio inventory and further control over how and where it’s served, both publishers and buyers can feel confident in transacting in this channel and in the return it will produce.”


Marriott hotel, apartments open in Riyadh’s DQ

Updated 21 March 2019
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Marriott hotel, apartments open in Riyadh’s DQ

Marriott International and Dur Hospitality this week celebrated the opening of the Riyadh Marriott Hotel Diplomatic Quarter and Marriott Executive Apartments Riyadh, Diplomatic Quarter. The complex is strategically located in the heart of one of the most sought-after areas in the city with easy access to key embassies and major corporate headquarters, and a 30-minute drive from King Khalid International Airport. 

“We are delighted to enhance our footprint in Saudi Arabia with the opening of two strategically important hotels that not only complement each other but also deliver very distinct brand experiences. Saudi Arabia continues to be one of our key markets and we are delighted to further strengthen our partnership with Dur Hospitality,” said Alex Kyriakidis, president and managing director, Middle East and Africa, Marriott International.

The hotel is inspired by Wadi Hanifa, a beautiful desert oasis running through Riyadh. The low-rise hotel resembles the smooth, dry canyon walls that make for a dramatic arrival experience. Once you step inside, the waterways guide the way into the building, ushering guests through the arrival court into the palm-dotted oasis in the hotel’s courtyard. Planted cacti, flowering vines, plentiful blooming desert flora and native date palm trees create a calming ambiance, providing shade from the desert sun. 

The complex is the first five-star full service hotel in the Diplomatic Quarter and features 80 spacious modern rooms, and 140 fully equipped apartments. The deluxe rooms feature modern décor and ample work space, allowing guests to stay connected with in-room technology, including high-speed WiFi and bedside USB outlets. Guests staying in one of the six Premium Suites or the Presidential Suite can enrich their experience in the M Club Lounge offering an international buffet, hors d’oeuvre and local specialties 24 hours a day. 

The Riyadh Marriott Hotel Diplomatic Quarter houses three dining venues, Goji Kitchen — an all-day dining destination, a la carte restaurant Mesquite and Agave Café located in the lobby. The hotel offers multiple recreational areas surrounded by lush greenery. 

Muin Serhan, general manager of Marriott Hotels in Riyadh, said: “The opening of Marriott Riyadh and Marriott Executive Apartments Riyadh Diplomatic Quarter is considered an important milestone in our developing journey in the hospitality field; we are keen to provide a very special experience to our valuable guests whatever they are traveling for — business or leisure.”

He added: “And we are very proud to be part of the new Marriott travel program ‘Marriott Bonvoy,’ built on the belief that travel enriches its members and the world around them. Launching in February 2019, Marriott Bonvoy replaces Marriott Rewards, The Ritz-Carlton Rewards and Starwood Preferred Guest (SPG).”