Triton Digital launches platform to simplify management of audio advertising inventory

Updated 29 June 2017
0

Triton Digital launches platform to simplify management of audio advertising inventory

Triton Digital, a leading technology provider for the global digital audio industry, announced the launch of Yield-Op, the first Supply Side Platform (SSP) built from the ground up specifically for online audio. Developed in accordance with the IAB’s OpenRTB protocol, Yield-Op provides a seamless plug-and-play integration delivering greater inventory control for publishers and a frictionless buying experience for advertisers.
Yield-Op is integrated with a number of the industry’s largest audio-optimized DSPs, including The Trade Desk, AppNexus, RTBiQ, AudioTrade and StrikeAd, among others. As an agnostic SSP, Yield-Op allows publishers using any ad server to connect with multiple DSP’s without modifying the systems and technology that they use today.
“Triton remains a valuable partner to our global digital audio strategy,” said Tim Sims, VP of Inventory Partnerships at The Trade Desk. “The integration with Yield-Op provides our buyers with access to even more premium, global inventory to increase their reach and further optimize their buys.”
In addition, Yield-Op enables publishers to manage access, regulate pricing floors, establish ad quality settings in a2x, the leading digital audio marketplace, as well as configure direct deals with specific buyers, brands or sales houses. With an intuitive UI and the ability to optimize yield across every available impression, Yield-OP is now being leveraged by publishers across the globe, including CBS RADIO, PRISA Radio and Talpa Radio. Publishers can leverage Yield-Op to reach audiences across a wide range of listening devices, including mobile phones, smart speakers, wifi-connected devices, in car, etc.
“At Triton, we remain committed to removing all friction within the buying experience to unleash the true value of programmatic audio advertising. Along with Webcast Metrics, the industry standard in online audio measurement, Yield-Op is an accretive component of the leading technology stack that is making digital audio easy and efficient to transact,” said Benjamin Masse, managing director for market development and strategy at Triton Digital. “By providing increased access to digital audio inventory and further control over how and where it’s served, both publishers and buyers can feel confident in transacting in this channel and in the return it will produce.”


Talga hosts event to raise awareness on SDG 3.4

The event was hosted outdoors where workshops were conducted in tents and children enjoyed an authentic scouting ambience
Updated 12 November 2018
0

Talga hosts event to raise awareness on SDG 3.4

The Association for Sustainable Development (Talga) in partnership with the Saudi Scouts Association represented by the Messengers of Peace Commission, hosted an initiative called “I Want to Say Something,” which aimed at promoting effective practices that treat and prevent mental health problems among children.

Studies show that being a member of the scouts or guides during childhood is linked to a lower risk of mental illness.

The initiative seeks to encourage children to develop values embraced by scouts such as community involvement, teamwork, bio-empathy, love for learning and emotional intelligence. 

The event was hosted outdoors where workshops were conducted in tents and children enjoyed an authentic scouting ambience. 

The workshops focused on raising awareness on mental health and teaching positive skills that are essential for children through arts and a creative approach. Other activities included basic scouting skills like knot tying, celestial navigation as well as outdoor yoga and meditation. 

In addition, the initiative aimed to contribute to sustainable development goal (SDG) target 3.4, which focuses on raising awareness on mental health and reducing its risks by 2030, which is essential to raising generations that are positively engaged in their communities and societies.