Triton Digital launches platform to simplify management of audio advertising inventory

Updated 29 June 2017
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Triton Digital launches platform to simplify management of audio advertising inventory

Triton Digital, a leading technology provider for the global digital audio industry, announced the launch of Yield-Op, the first Supply Side Platform (SSP) built from the ground up specifically for online audio. Developed in accordance with the IAB’s OpenRTB protocol, Yield-Op provides a seamless plug-and-play integration delivering greater inventory control for publishers and a frictionless buying experience for advertisers.
Yield-Op is integrated with a number of the industry’s largest audio-optimized DSPs, including The Trade Desk, AppNexus, RTBiQ, AudioTrade and StrikeAd, among others. As an agnostic SSP, Yield-Op allows publishers using any ad server to connect with multiple DSP’s without modifying the systems and technology that they use today.
“Triton remains a valuable partner to our global digital audio strategy,” said Tim Sims, VP of Inventory Partnerships at The Trade Desk. “The integration with Yield-Op provides our buyers with access to even more premium, global inventory to increase their reach and further optimize their buys.”
In addition, Yield-Op enables publishers to manage access, regulate pricing floors, establish ad quality settings in a2x, the leading digital audio marketplace, as well as configure direct deals with specific buyers, brands or sales houses. With an intuitive UI and the ability to optimize yield across every available impression, Yield-OP is now being leveraged by publishers across the globe, including CBS RADIO, PRISA Radio and Talpa Radio. Publishers can leverage Yield-Op to reach audiences across a wide range of listening devices, including mobile phones, smart speakers, wifi-connected devices, in car, etc.
“At Triton, we remain committed to removing all friction within the buying experience to unleash the true value of programmatic audio advertising. Along with Webcast Metrics, the industry standard in online audio measurement, Yield-Op is an accretive component of the leading technology stack that is making digital audio easy and efficient to transact,” said Benjamin Masse, managing director for market development and strategy at Triton Digital. “By providing increased access to digital audio inventory and further control over how and where it’s served, both publishers and buyers can feel confident in transacting in this channel and in the return it will produce.”


AHG denies link with Al-Habtoor Trading Enterprises

Updated 36 min 47 sec ago
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AHG denies link with Al-Habtoor Trading Enterprises

Al-Habtoor Group (AHG) has clarified that the group and all its divisions, including Habtoor Hospitality (Habtoor Hotels) have no link or relationship of any kind with Al-Habtoor Trading Enterprises (HTE) and its owner Rashid Al-Habtoor.

This is following news released in major Indian and Middle Eastern media about a potential acquisition of the Leela Group of Hotels in India (Hotel Leela venture) by Rashid Al-Habtoor, founder and owner of Al-Habtoor Trading Enterprises.

A spokesperson for Al-Habtoor Group said: “We feel obligated to clarify that Al-Habtoor Group in all its divisions and Al-Habtoor Trading Enterprises are two separate entities. Habtoor Hospitality, commonly known as Habtoor Hotels, is owned solely by Al-Habtoor Group in the UAE and overseas.”

“... Any actions or business decisions taken by Al-Habtoor Trading Enterprises or any of their associates are their sole responsibility, and Al-Habtoor Group is not liable under any circumstance for any damages or liabilities arising directly or indirectly from Al-Habtoor Trading Enterprises business ventures.”