Home Centre launches Family Tuesday to spread joy of togetherness

Dareen Al-Yawar
Updated 12 August 2017
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Home Centre launches Family Tuesday to spread joy of togetherness

Spending quality time with family is getting increasingly hard in today’s fast-paced world. In a bid to encourage family bonding, Home Centre, the largest home retailer in the Middle East, has rolled out Family Tuesday from this week.
A number of offers and privileges are available in this weekly initiative. Additionally, Home Centre will host regular events such as workshops on home décor, table setting, and DIY activities among others, carried out by their in-house experts and prominent specialists, aiming to bring families together.
With Family Tuesday, Home Centre aims to offer a wholesome shopping experience that families can enjoy together. Apart from 25 percent discount on all products, customers will be treated to free express delivery on a minimum purchase of SR1,500 ($400) and personalized shopping assistance. Customers can also enjoy a free Uber ride home.
Médéric Payne, CEO of Home Centre, said: “We at Home Centre are proud to announce the launch of our newest customer-focused initiative — Family Tuesday — in Saudi Arabia. The feeling of togetherness is best experienced with family and loved ones, and through Family Tuesday we want to offer our customers and their families a rewarding and fulfilling experience.”
To mark the launch of this initiative, Home Centre hosted a table setting workshop with Saudi fashion blogger Dareen Al-Yawar at the Dome store in Jeddah on Tuesday. Al-Yawar showcased a variety of table settings through incorporating gold-embellished decorative platters, antique lanterns, artsy candle holders and other artefacts. While the grown-ups learned table styling tips, kids had fun with drawing, face painting and other activities at a nearby play area, specially set up for the day.


Dodge supports women drivers in KSA

Updated 16 July 2018
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Dodge supports women drivers in KSA

Dodge has unveiled a dedicated campaign to empower women drivers. Focused on social media and digital platforms, the campaign features a special video for the Dodge brand entitled “She Roars.”
With women driving in the Kingdom now a reality, there may still be some lingering questions in the minds of female drivers: “Am I ready? Is it really happening? Can I change the norm? Can I do it? Am I ready?” These questions are answered in the Dodge “She Roars” video with the empowering message — “I am Ready”!
Dodge’s campaign will highlight the advanced performance, features, technology and safety innovations available in Dodge vehicles that will make women drivers confident that they are indeed ready for the road.
Supported with a free pickup and delivery service and roadside assistance package available only to female drivers choosing any model from the Dodge lineup, United Motors Company (UMC) — the sole distributor for Alfa Romeo, Chrysler, Dodge, Fiat, Fiat Professional, Jeep, Ram and Mopar in Saudi Arabia — is offering a warm welcome to women looking to hit the road.
UMC’s roadside assistance package, also accessible via a dedicated mobile app, offers immediate support should there be any one of a wide range of common issues, including battery failure, flat tires, running out of fuel, traffic accidents and mechanical/electrical problems.
The Dodge range — Charger, Challenger, Durango and Neon — offers features such as LED headlamps, state-of-the-art TorqueFlite eight-speed transmissions, dual exhausts, leather wrapped steering wheels plus Alcantara and Laguna leather finishes. Among the many available safety features are blind spot and cross path detection, rear parking sensors, rear view camera and advanced air bag systems.