Boom in entrepreneurs expected after ban on Saudi women driving lifted

Sara Al-Madani said Saudi women are ‘graceful, smart and educated.’ (AN Photo)
Updated 08 November 2017
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Boom in entrepreneurs expected after ban on Saudi women driving lifted

SVETI STEFAN, Montenegro: More local women are likely to become entrepreneurs after the ban on them driving is lifted in Saudi Arabia, according to a prominent Emirati fashion designer and businesswoman.
Sara Al-Madani, an entrepreneur and board member of the Sharjah Chamber of Commerce & Industry (SCCI), said: “I’m so happy about this, the women in Saudi (Arabia) are a huge wealth and it needs to be properly invested into the economy.
“Imagine the effect it will have when millions of women can move and get to work. It will transform the country and it’s undeniable that force will have a big impact.”
Al-Madani, founder of Sara Al-Madani Fashion Design and the new British restaurant Shabarbush in Dubai, added that not being able to drive has never stopped women from setting up their own business ventures, but “this freedom opens up more opportunities for them so we will see more women on board.”
The entrepreneur, speaking to Arab News on the sidelines of the recent Global Citizen Forum, said that the word “innovation” is now trending globally.
“I tell everyone, before you innovate in business or at your work, you need to innovate in yourself, you need to believe in yourself and break the stereotype.
“You need to stand up for your rights and believe in your dreams and accomplish them and, once you’ve done that, you can innovate externally … Women are strong, we just need inspiration.”
Al-Madani ventured into the business world at a time when very few Emirati women were doing so. Defying cultural norms, she started her fashion label Rouge Couture, now known as Sara Al-Madani Fashion Design, at the age of 15.
In 2014 Al-Madani, now 30, was selected by Sultan bin Muhammad Al-Qasimi, ruler of the UAE emirate of Sharjah, as a board member of the SCCI.
Al-Madani also runs the creative consultancy Social Fish, and is a brand ambassador for Nivea and Natura Bissé in the Middle East.
She said: “This is just the beginning (of freedoms) for Saudi women. I wish the Saudi women all the best — they are graceful, smart and educated.”


Saudi Arabia’s Maaden signs MoU with GE to discuss digital cooperation in mining sector

Updated 52 min 18 sec ago
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Saudi Arabia’s Maaden signs MoU with GE to discuss digital cooperation in mining sector

RIYADH: The Saudi Arabian Mining Company (Maaden) signed a strategic memorandum of understanding (MoU) with General Electric (GE) on Thursday, which focused on exploring possible opportunities to support digital transformation in the industrial sector.
The two sides discussed opportunities for cooperation in advanced technical solutions that included the entire chain of Maaden’s mining operations, including activities at gold, copper, aluminum and phosphate sites.
The MoU includes utilizing GE’s technological expertise and modern applications in digital transformation, with Maaden to lead the company’s digital transformation programs.
The agreement is part of Maaden’s drive to partner with leading technology and digital solutions to leverage opportunities in technological innovation and the modern digital revolution, invest in leading technologies in its operations around the Kingdom, and enhance the company’s competitiveness as a major company in the mining sector both regionally and globally.
Maaden’s digital mining solutions will improve the company’s business by improving energy costs, enhancing reliability and efficiency of performance and productivity, while improving maintenance costs.
“The Kingdom is at the forefront of the digital transformation efforts in the industrial sector in the region with an ambitious vision. We are proud to support these ambitious visions and meet their goals,” said Darren Davis, Maaden Chief Executive Officer.
Davis stressed that a sustainable mining sector is one of the key pillars of the national economy, saying: “We are confident that our partnership with GE will be a qualitative leap toward achieving these goals and enhancing our competitiveness and sustainability through effective digital industrial solutions.”
“We are keen to build constructive partnerships with the industrial sector around the world to deliver innovative digital solutions that support operations.
“Major companies such as Maaden are of immense importance, and we recognize the impact of improved operations and enhancements,” said GE CEO Bill Roh, referring to its efficiency over other companies, and the Saudi economy as a whole.
“By collaborating to develop industry-specific and environment-friendly solutions in which Maaden manages its operations, we are moving toward achieving the desired digital transformation plans that we believe will deliver significant positive results,” added Roh.
The MoU aims to achieve the goals of Maaden, a pioneer in the Saudi mining sector, to accelerate the digital transformation of the Saudi mining sector, in line with the objectives of the Kingdom’s Vision 2030.
Maaden is working to take advantage of digital and technological transformation strategies and maximize its impact on all the company’s activities and products.
The construction of the largest 450-km treated water pipeline from Taif to support the company’s mining operations in the region, as well as the creation of artificial lakes in Ras Al-Khair for recycling water for industrial uses, are among the most prominent projects that reflect the company’s commitment to sustainability and achieving solutions, in addition to innovation and sustained economic growth, creating a professional environment that enhances talent capabilities, and ensuring the best service for communities within their professional fields.