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G-Shock outlet in Abha boosts Casio presence in KSA

The event was attended by Ayman Kamil Tawfiq, assistant general director for Casio Affairs; Mohammed Ali Basurrah, director of Casio department of Abbar Company; and Abdulrahman Al-Ahmari, branch manager of Khamis Mushyat.
Mahmood Saleh Abbar Co., Casio agent in Saudi Arabia, opened the latest Casio “G-Shock” store in Abha’s Al-Rashid Commercial Center on Oct. 23.
Spread over a 75-square-meter area in a prime location, the store features the latest generation of G-Shock watches, including high-end models.
The event was attended by Ayman Kamil Tawfiq, assistant general director for Casio Affairs; Mohammed Ali Basurrah, director of Casio department of Abbar Company; Abdulrahman Al-Ahmari, branch manager of Khamis Mushyat, in addition to clients, distributors and a large number of shoppers.
Tawfiq said the selection of Abha as the location of the new store aims at being active in the southern market.
With the new addition, there are six G-Shock stores in the Kingdom.
Tawfiq highlighted the 40-year-old strong commercial ties and strategic partnership between Abbar Company and Casio, “contributing to the desired success and common interests in the business of the Kingdom.”
The G-Shock store’s opening in Abha comes as part of a series of outlets to be opened later in Villagio Commercial Center and Queen Building in Riyadh, a statement from the company said.
The company aims to increase the points of communication with customers and create marketing channels in order to attract shoppers, organize promotional activities and strengthen the brand of Casio watches especially the brand of G-Shock, the statement said.

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