G-Shock outlet in Abha boosts Casio presence in KSA

The event was attended by Ayman Kamil Tawfiq, assistant general director for Casio Affairs; Mohammed Ali Basurrah, director of Casio department of Abbar Company; and Abdulrahman Al-Ahmari, branch manager of Khamis Mushyat.
Updated 07 November 2017
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G-Shock outlet in Abha boosts Casio presence in KSA

Mahmood Saleh Abbar Co., Casio agent in Saudi Arabia, opened the latest Casio “G-Shock” store in Abha’s Al-Rashid Commercial Center on Oct. 23.
Spread over a 75-square-meter area in a prime location, the store features the latest generation of G-Shock watches, including high-end models.
The event was attended by Ayman Kamil Tawfiq, assistant general director for Casio Affairs; Mohammed Ali Basurrah, director of Casio department of Abbar Company; Abdulrahman Al-Ahmari, branch manager of Khamis Mushyat, in addition to clients, distributors and a large number of shoppers.
Tawfiq said the selection of Abha as the location of the new store aims at being active in the southern market.
With the new addition, there are six G-Shock stores in the Kingdom.
Tawfiq highlighted the 40-year-old strong commercial ties and strategic partnership between Abbar Company and Casio, “contributing to the desired success and common interests in the business of the Kingdom.”
The G-Shock store’s opening in Abha comes as part of a series of outlets to be opened later in Villagio Commercial Center and Queen Building in Riyadh, a statement from the company said.
The company aims to increase the points of communication with customers and create marketing channels in order to attract shoppers, organize promotional activities and strengthen the brand of Casio watches especially the brand of G-Shock, the statement said.


Hyundai hosts female Saudi drivers in Korea

Updated 24 June 2018
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Hyundai hosts female Saudi drivers in Korea

Three Saudi-based female influencers have visited Korea as part of Hyundai’s outreach to women drivers in the Kingdom, and as brand ambassadors for the carmaker.

The three women include entrepreneur and lifestyle influencer Bayan Linjawi; radio presenter, travel blogger, and fashion lover, Shadia Abdul Aziz; and business-owner and fashion career coach, Reem Faisal. 

During their tour of Korea they received detailed briefings about Hyundai and its products, and toured production, design and research facilities. 

The program gave them an understanding of the innovative and advanced thinking that underpins today’s Hyundai models, and also included opportunities to experience Korean culture and heritage.

“This is an exciting moment for women and for motoring in Saudi Arabia, and Hyundai is committed to playing an active part in this historic change,” said Hyundai’s Head of Operations for Africa and the Middle East, Mike Song. “Hyundai’s models will appeal strongly to women from all walks of life, from younger more style-conscious drivers, to those who value practicality and quality. Our brand ambassadors are part of our strategy to highlight those qualities to women as they take their place behind the steering wheel.”

Hyundai has identified design and safety as key buying factors for female drivers in Saudi Arabia, and offers these attributes in a variety of segments, including sedans and SUVs. It has identified established names including the Azera, Sonata and Tucson as key products to promote, as well as the new Kona premium compact SUV.

The brand ambassadors will use a selection of these Hyundai models as they join the first ranks of Saudi female drivers, and will share their experiences with fans and followers. 

Included in their roles will be being part of digital commercials, social media postings, and event appearances under the umbrella of Hyundai’s Saudi campaign #whatsnext.