Infiniti marks its leading role in car safety technologies

Infiniti has brought in six advanced safety features.
Updated 19 November 2017
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Infiniti marks its leading role in car safety technologies

Infiniti has proved itself as one of the world’s major carmakers when it comes to having concerns about the safety of its owners, thanks to its safety features and drive assist technologies, according to a press release.
Yousef Ghassan Al-Sulaiman, vice president of Al-Ghassan Motors Company, Infiniti’s authorized dealer in Saudi Arabia, said: “We strain to offer utmost security and peace of mind to our customers through Infiniti advanced safety features and drive assist systems, which Infiniti has been training for the last 20 years, and all available in the Infiniti lineup. Infiniti always tops all carmakers in the area of safety standards of all car occupants.”
The carmaker has brought in six advanced safety features, namely:
1) Distance Control Assist System helps the driver maintain the minimum safety distance between his car and the vehicle in front of him.
2) Backup Collision Intervention System, when reversing, will help the driver detect crossing vehicles and objects behind his vehicle, and, if necessary, the system can activate the brakes automatically to help avoid a collision.
3) Lane Departure Warning System is a mechanism designed to warn (using sound alarms and vibrations) the driver when the vehicle begins to move out of its lane.
4) Active Lane Control System is a lane marker detection system that uses cameras located in the rear-view mirrors to enhance lane-keeping capability, making adjustments for minor road surface changes or crosswinds.
5) Blind Spot Warning System is a device that detects other vehicles located in the driver’s sides and rear, and it alerts the driver with visual and audible warning when a car enters the blind spot area.
6) Forward Emergency Braking System is a system that detects danger of collision with a vehicle or pedestrians in the lead, it warns the driver with audible and visual warnings, urging the driver to call for action to avert the risk. If the driver fails to decelerate, it will apply an emergency brake and decelerate to either help avoid a collision, or reduce the damage caused by a collision if it is unavoidable.


PepsiCo. launches region’s first Million Women Mentors chapter

Updated 21 August 2018
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PepsiCo. launches region’s first Million Women Mentors chapter

PepsiCo., the global food and beverage company, has launched the region’s first Million Women Mentors chapter in Riyadh. Million Women Mentors is a global movement designed to support the engagement of millions of science, technology, engineering and math (STEM) mentors, both male and female, to increase the interest and confidence of girls and women to succeed in STEM programs and careers.
With female representation in the STEM fields still lower than that of their male counterparts, Million Women Mentors (MWM) aims to be a platform to give women early in their careers the boost they need to thrive in their professions and form the future of the society envisioned by Saudi Vision 2030. The pillars of Vision 2030 support a thriving economy in which men and women have the capacity to contribute to the community’s growth and successes.
“Vision 2030 aims to increase women’s participation in the workforce to 30 percent, and encouraging more women into the male-dominated STEM industries will significantly contribute to this goal,” said Satyavrat Pendharkar, general manager and vice president, Saudi Snacks Foods Ltd, PepsiCo. Saudi Arabia. “PepsiCo. has a global commitment to empowering communities, as well as to creating equal opportunities for anyone to succeed within our company. By deploying the principles of our Performance with Purpose philosophy here in the Kingdom, we hope to provide women with the backing they need to be confident when entering STEM careers.”
MWM started in 2014 and had more than 2 million mentor commitments by 2018 with a goal of reaching 3 million by 2020. The new chapter in Riyadh is the first in the MENA region, with 12 mentors and mentees signed up so far across the fields of supply chain, information technology, research and development, and finance. New mentees will be enrolled into the annual program each year.
Within the coming five years, PepsiCo. aims to have at least two of the program participants in leadership positions.
“PepsiCo. walks the talk when it comes to providing women with opportunities to thrive within the company,” said Delel Chaabouni, chief information officer, PepsiCo. Middle East and North Africa. “I am thrilled to have had the opportunity to launch this important initiative in Saudi Arabia. As a woman in a traditionally male-dominated field, I have first-hand experience in forging a career within a STEM sector, and believe that MWM has the potential to give women the boost of confidence they need to realize they can achieve success in whatever industry they want.”