Mmoshaya 2017’s most trending YouTube video in MENA
Mmoshaya 2017’s most trending YouTube video in MENA
Mohamed Moshaya, one of the first Arab creators dedicated entirely to family content, topped the list with a video of a compilation of his adventures with his three kids.
Like last year, all of 2017’s most trending non-music videos are by the region’s YouTube creators.
The results are also reflective of the diversity of YouTube’s audience in the Middle East. This year’s most trending music videos start with “Khamsa Adwaa” (Five Lights), a Saudi band made up of young girls. The list also includes Moroccan pop sensation Saad Lamjarad, as well as the hit single “Talat Daqat” (Three Beats) by Egypt’s Abu featuring iconic film star Yousra.
YouTube said the region’s watch time, second only to the US, grew by 60 percent last year, and by 90 percent on mobile. “We are proud of how far the Arab creator community has come, having tripled in size in the last three years. These channels grew not just in number of subscribers, but also in quality and variety, as content uploaded grew by 80 percent when compared to last year,” YouTube said.
Saudi Arabia currently constitutes one-third of total watch time on YouTube in the Arab world with 65 percent annual growth in watch time on mobile devices, of which the top content viewed includes entertainment, music and education. As for content creation, 25 percent of video uploads in the Arab world are from Saudi Arabia and 15 percent of the total watch time of local Saudi content is from outside of Saudi Arabia.
Watch time of female-led channels in the Kingdom grew by 75 percent in 2016. Moreover, the fastest growing female YouTube creators in the Arab world come from Saudi Arabia.
Top trending videos of 2017:
1. Top comedy sketch compilations by Mmoshaya
2. “The iPad Generation” episode by Swar Shuaib
3. Ramadan comedy sketch by Shady Srour
4. Lie Detector Test Challenge with Danyah Shafei by D7oomy
5. Wedding night comedy sketch by Nour Stars
Top trending music videos of 2017:
1. Five Lights — “HUSH“
2. Saad Lamjared — “LET GO“
3. Nasr Al-Bahhar — “Ma Rad Ilay“
4. Aymane Serhani — “Nebghi Djini Bsurvet“
5. Cairokee & Tarek El-Sheikh — “Al-Keif“
Emirates NBD opens branch in Alkhobar
Emirates NBD, a banking group in the Middle East, has expanded its presence in the Kingdom with the opening of its first branch in Alkhobar in the Eastern Province. Emirates NBD now covers three key regions in Saudi Arabia with a presence in Riyadh, Jeddah and Alkhobar.
As Saudi Arabia progresses plans for economic reform, in line with its Vision 2030, Emirates NBD’s presence builds on the growing economic and trade ties between Saudi Arabia and the UAE. Following the establishment of the Saudi-Emirati Coordination Council, the UAE and Saudi Arabia recently announced The Strategy of Resolve, a joint vision for economic development through 44 joint strategic projects within a five-year time frame.
UAE-based Emirates NBD is the first non-Saudi bank with a significant branch network across the Kingdom. The bank offers retail, private, business and wholesale banking across its network of three full-fledged branches in the Kingdom, in addition to corporate finance advisory, project and syndicated finance through Emirates NBD Capital KSA, the bank’s investment banking arm.
Emirates NBD also operates in Egypt, India, Singapore, and the UK with representative offices in China and Indonesia.
“Our presence in Saudi is integral to Emirates NBD’s growth strategy as we continue to explore opportunities in the GCC region’s largest and most dynamic economy,” said Hesham Abdulla Al-Qassim, vice chairman and managing director of Emirates NBD.
“Saudi Arabia is in the midst of a landmark economic transformation and we look forward to continuing to support Saudi individuals and businesses looking for a trusted banking partner.”
Emirates NBD recently renewed its partnership with the Kingdom’s Kafalah Program, which aims to promote financing to small and medium enterprises (SMEs) within the country.
Loai Abduljawad, CEO of Emirates NBD KSA, said: “Emirates NBD’s expanded network strengthens our offering to individuals and corporates in Saudi Arabia looking to invest and trade across the MENA region and beyond. Our superior value proposition, built on the bank’s unique ‘high tech + high touch’ philosophy of offering customers a modern banking experience complemented by personalized advisory services, will enable us to strengthen customer acquisition in the Kingdom as we continue to support the country’s long-term growth and development goals, as outlined in Saudi Vision 2030.”
Emirates NBD is a leading banking group in the region. As of June 30, 2018, its total assets were 477.5 billion dirhams, ($130 billion). The group has a significant retail banking franchise in the UAE and is a key participant in the global digital banking industry, with over 90 percent of all financial transactions and requests conducted outside of its branches. The bank was declared the “Most Innovative Financial Services Organization of the Year” at the 2017 BAI Global Innovation Awards.