CEO of twofour54 honored for contribution to UAE’s media industry

Maryam Eid Al-Mheiri, CEO of Media Zone Authority — Abu Dhabi and twofour54, received the award at a ceremony held at Emirates Palace in Abu Dhabi.
Updated 11 December 2017
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CEO of twofour54 honored for contribution to UAE’s media industry

Maryam Eid Al-Mheiri, CEO of Media Zone Authority — Abu Dhabi and twofour54, was recognized on Saturday at the Arab Woman Awards for her work in helping to build a thriving media industry in the UAE.
Al-Mheiri received the Media Award at a ceremony held at Emirates Palace in Abu Dhabi for both her work in the sector and being a role model for young women.
The Arab Woman Awards were launched in 2009 with the aim of raising awareness of the significant achievements of Arab women across the GCC. So far, more than 300 women have been recognized for their work in fields such as media, arts, fashion, and business.
The awards are held in four Gulf countries, including Saudi Arabia and the UAE, and the recipients are chosen by a panel of judges drawn from a variety of fields. The criteria for each award includes that nominees have achieved something outstanding in their field over the past 12 months, as well as having contributed positively to society and act as an inspiration to young women.
One of the goals of twofour54, it said, is to develop local talent, which is key to building a sustainable media sector. It has launched initiatives focused on raising awareness of career opportunities as well as programs to help young people on their journey to becoming the storytellers of the future by developing their skills and experience.
Al-Mheiri said: “I am honored to have received the Media Award at the Arab Woman Awards. This award is as much a reflection of the inspiration I have received from the wise leadership of our country and the support of my family and colleagues as it is of my own professional achievements.”
She added: “It is an intrinsic part of our society to dream and to plan for the future, something that has been instilled in all of us since we were children. It is why we have achieved so much as a nation in such a relatively short period of time.
“So, I urge young people across the Arab world to also follow their dreams, to share their stories, and ensure their voices are heard. I urge them to look for opportunity around every corner so they can realize their full potential.”


Hyundai hosts female Saudi drivers in Korea

Updated 24 June 2018
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Hyundai hosts female Saudi drivers in Korea

Three Saudi-based female influencers have visited Korea as part of Hyundai’s outreach to women drivers in the Kingdom, and as brand ambassadors for the carmaker.

The three women include entrepreneur and lifestyle influencer Bayan Linjawi; radio presenter, travel blogger, and fashion lover, Shadia Abdul Aziz; and business-owner and fashion career coach, Reem Faisal. 

During their tour of Korea they received detailed briefings about Hyundai and its products, and toured production, design and research facilities. 

The program gave them an understanding of the innovative and advanced thinking that underpins today’s Hyundai models, and also included opportunities to experience Korean culture and heritage.

“This is an exciting moment for women and for motoring in Saudi Arabia, and Hyundai is committed to playing an active part in this historic change,” said Hyundai’s Head of Operations for Africa and the Middle East, Mike Song. “Hyundai’s models will appeal strongly to women from all walks of life, from younger more style-conscious drivers, to those who value practicality and quality. Our brand ambassadors are part of our strategy to highlight those qualities to women as they take their place behind the steering wheel.”

Hyundai has identified design and safety as key buying factors for female drivers in Saudi Arabia, and offers these attributes in a variety of segments, including sedans and SUVs. It has identified established names including the Azera, Sonata and Tucson as key products to promote, as well as the new Kona premium compact SUV.

The brand ambassadors will use a selection of these Hyundai models as they join the first ranks of Saudi female drivers, and will share their experiences with fans and followers. 

Included in their roles will be being part of digital commercials, social media postings, and event appearances under the umbrella of Hyundai’s Saudi campaign #whatsnext.