CEO of twofour54 honored for contribution to UAE’s media industry

Maryam Eid Al-Mheiri, CEO of Media Zone Authority — Abu Dhabi and twofour54, received the award at a ceremony held at Emirates Palace in Abu Dhabi.
Updated 11 December 2017
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CEO of twofour54 honored for contribution to UAE’s media industry

Maryam Eid Al-Mheiri, CEO of Media Zone Authority — Abu Dhabi and twofour54, was recognized on Saturday at the Arab Woman Awards for her work in helping to build a thriving media industry in the UAE.
Al-Mheiri received the Media Award at a ceremony held at Emirates Palace in Abu Dhabi for both her work in the sector and being a role model for young women.
The Arab Woman Awards were launched in 2009 with the aim of raising awareness of the significant achievements of Arab women across the GCC. So far, more than 300 women have been recognized for their work in fields such as media, arts, fashion, and business.
The awards are held in four Gulf countries, including Saudi Arabia and the UAE, and the recipients are chosen by a panel of judges drawn from a variety of fields. The criteria for each award includes that nominees have achieved something outstanding in their field over the past 12 months, as well as having contributed positively to society and act as an inspiration to young women.
One of the goals of twofour54, it said, is to develop local talent, which is key to building a sustainable media sector. It has launched initiatives focused on raising awareness of career opportunities as well as programs to help young people on their journey to becoming the storytellers of the future by developing their skills and experience.
Al-Mheiri said: “I am honored to have received the Media Award at the Arab Woman Awards. This award is as much a reflection of the inspiration I have received from the wise leadership of our country and the support of my family and colleagues as it is of my own professional achievements.”
She added: “It is an intrinsic part of our society to dream and to plan for the future, something that has been instilled in all of us since we were children. It is why we have achieved so much as a nation in such a relatively short period of time.
“So, I urge young people across the Arab world to also follow their dreams, to share their stories, and ensure their voices are heard. I urge them to look for opportunity around every corner so they can realize their full potential.”


Ford trains 1,600 motorists in Mideast, Africa in 2018

Updated 37 min 50 sec ago
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Ford trains 1,600 motorists in Mideast, Africa in 2018

Ford Driving Skills for Life (DSFL) has wrapped up a successful 2018 having added programs in two new markets — Morocco and Madagascar — as well as having launched a women-only program in Saudi Arabia. The training program reached more than 1,600 inexperienced motorists in 10 cities around the Middle East and Africa.

Providing free training and instilling safe driving practices, the DSFL program offered an opportunity to gain experience in the four main primary driving skills: Hazard recognition, vehicle handling, speed management, and space management.

This year, Ford DSFL was run in the UAE (Dubai), Kenya (Nairobi), Uganda (Gulu Town), and four cities in South Africa (Cape Town, Port Elizabeth, Rustenburg, and Pretoria), while Casablanca welcomed Morocco’s first-ever DSFL for three days of training in October. 

Antananarivo in Madagascar also joined the DSFL family when it played host to 50 members of the media, and a train-the-trainer for distributor staff, in September, becoming the eighth market in sub-Saharan Africa alone to benefit from the introduction of Ford’s program.

In addition, on its return to Jeddah, Ford hosted the global debut of its DSFL for Her, a new customized version of Ford’s award-winning safe-driving initiative, helping to build confidence behind the wheel as participants in the Kingdom prepared to be among the first-ever women to be issued a driving license in the country.

The DSFL for Her course followed the landmark decision last year, as decreed by King Salman to lift the ban on females driving in Saudi Arabia.

“Safety continues to be a key priority for Ford, and providing campaigns such as DSFL can only help reduce the number of road accidents, and increase young drivers’ knowledge and confidence on the road,” said Jim Graham, global manager, Ford Driving Skills for Life. 

“Ford also made history in 2018 when it hosted the first-ever practical hands-on driving training for women in Saudi Arabia — DSFL for Her — specifically designed to accommodate Saudi females embarking on their first journey behind the wheel of a car. These are the kinds of occasions that make Ford exceptionally proud of the success DSFL has enjoyed this year, as the program continues its rapid expansion, and evolves to adapt to the needs of the markets in which it operates,” Graham added.

Ford Driving Skills for Life was established in 2003 by Ford Motor Company Fund, Governors Highway Safety Association, and a panel of safety experts to teach newly licensed drivers necessary skills beyond standard driver education programs. In 2008, the program expanded to Asia Pacific, and in 2013, Ford DSFL branched out into both Europe and the Middle East.

In 2017, the free program celebrated reaching the one-millionth newly licensed driver trained.