Saudi malls gearing up for a new future with big screens and entertainment

Saudis are rejoicing the government’s decision to allowing opening cinemas across the Kingdom. Earlier this year, musical concerts were allowed in the Kingdom to boost entertainment activities. In this file photo dated Dec. 3 Saudis watch composer Yanni perform at Princess Nourah bint Abdulrahman University in Riyadh. (Reuters)
Updated 13 December 2017
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Saudi malls gearing up for a new future with big screens and entertainment

JEDDAH: Malls in Saudi Arabia are getting ready to take advantage of the government’s decision allowing them to open cinemas. Mall operators across the Kingdom say they are locating space for theaters and exploiting empty units.
Major work is expected in the next seven months in the preparation of malls. Mohammed Rashid Aba Al-Khiel, head of the digital sector and marketing at the Arab Centers, the largest developer, owner and operator of commercial centers in Saudi Arabia, told Arab News that the decision had been expected since the end of 2016.
“The decision comes as part of the package of economic entertainment projects to ensure that the money, or part of it, remains at home in the local content,” he said. Aba Al-Khiel added that the plans extended to cafes, entertainment and sales.
“Cinema adds to the experience of the beneficiary, especially with high temperatures and the dearth of (entertainment) options for Saudi families, which are limited to malls...”
He added: “If the operators can run movie theaters effectively, it is possible to keep pace with similar experiences in neighboring countries. We lack the operational experience in dealing with the film industry and its economic benefit. We suffer from a lack of experience in this field. Global experience should be considered.”
Malls have multiple options to take advantage of the decision, depending on the sizes and allocations of screens, diversity of the target segments and the value of the content, he explained.
The chairman of the commercial centers’ committee at the Jeddah Chamber of Commerce and Industry (JCCI), Mohammed Alawi, told Arab News that a large group of malls had considered this decision and some included its engineering plans. Some malls have included it as their first choice to expand their investment and development plans.
Alawi said: “Some of these malls are targeting areas that were vacant and will begin to move directly to reformulate these sites and arrange them economically so that they can be configured.
“After the approval, global operators from all over the world will come to create an integrated cinema style according to the latest standards. This will encourage investors to move and find financial flows in the markets.”
Alawi expects that all malls in Saudi Arabia will work to keep up with the decision in the next seven months. “Malls that do not have cinema-equipped buildings will move and provide space even if they exploit some economically inefficient locations.”
Alawi, who previously ran the Red Sea Mall, said: “The Red Sea Mall, for example, would provide at least 12 cinema screens, with at least 300 seats each, currently being built.”
He explained that the flow of capital abroad throughout the year was not justified, and greatly hurt the Saudi economy. Alwai said that 6.5 million cinema tickets are booked annually online in Bahrain, of which 5 million are from Saudi Arabia.
“SR80 billion ($21.3 billion) is spent annually outside the country. The Vision (2030) aims to keep 50 percent of them domestically. The cinema decision can revive transport, subsistence, contracting companies and jobs for Saudis.”
Ryan Kadouri, director of the Red Sea Mall, told Arab News that the decision is great and will have a positive impact on the retail sector, will create a huge economic momentum in doubling the number of visitors to malls and will revive markets after the recession experienced in the past two years.
“It will provide support to the local market and create great job opportunities for Saudis. It will help increase the number of visitors to the malls.”
He said the volume of visitors accustomed to traveling abroad is expected to reach 21 million to the Red Sea Mall in 2018 from 18 million visitors in 2017.
Kadouri said: “Cinema projects are expected to take time because they are linked to specialized international companies, and all are waiting for the official mechanisms. We are in the process of preparation. The market will recover significantly.”
He pointed out that commercial malls are looking for open spaces and to keep pace with the variables of the market.
“The right operator should be chosen as well as the importance of quality, transfer of expertise and the use of modern technologies … and the allocation of showrooms for different segments of society, and so on.”


Saudi Arabia praised for services and facilities for Hajj pilgrims

Updated 16 August 2018
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Saudi Arabia praised for services and facilities for Hajj pilgrims

  • Guests laud King Salman’s efforts to unify ranks
  • Tatarstan’s Grand Mufti Sheikh Kamil Ismailov hailed the Kingdom’s efforts to ensure pilgrims’ comfort and safety

MAKKAH: King Salman received thanks from guests at Custodian of the Two Holy Mosques Guests Program for welcoming and supporting pilgrims. They also thanked him for hosting them so that they can perform Hajj rituals. 

The king’s guests praised the services provided for them from the moment they arrived in the holy lands. This underscores the depth of the Saudi experience in dealing with crowds and successfully hosting millions of pilgrims each year.

Tatarstan’s Grand Mufti Sheikh Kamil Ismailov hailed the Kingdom’s efforts to ensure pilgrims’ comfort and safety.

“The expansion projects in the Two Holy Mosques and the holy sites, as well as the readiness of all medical and security teams, constitute strong evidence of Saudi Arabia’s capacities and ability to organize and manage the crowds with every Hajj season,” he added.

Ismailov pointed out that Muslims represent 70 percent of the population in Tatarstan, and that it is the first country in the region to adopt Islam as a state religion since 922.

Sheikh Mustafa Jusufspahic, the grand mufti of Belgrade, in Serbia, said that King Salman’s hosting of pilgrims from all over the world continues a tradition of the leadership of this blessed land assisting and unifying Muslims. It continues the path of good and giving by the Kingdom’s leaders toward Islamic work in the world, accounting for its prestigious position in the Muslim world, he added.

Jusufspahic expressed his thanks and appreciation to King Salman for his great gesture that enables Muslims to perform Hajj easily and conveniently. He praised all services offered in the program, which is supervised by the Ministry of Islamic Affairs.

Mohammed Amin, a professor from Ethiopia, who is making his first visit to Makkah, commended King Salman’s invitation to Muslims from all over the globe. He also saidthat the Ethiopian people were well aware of the financial and cultural support provided by the Kingdom.

The imam of the Central Mosque in Ethiopia, Ibrahim Khalil, expressed his admiration for the warm reception he and his delegation received upon their arrival, their speedy entry into the country and the journey to their residence.

Guinean Islamic preacher Mohammed Idris said the infrastructure and the scale of the preparations in Makkah reflect the tremendous efforts from all sectors there. “The Kingdom endeavors to develop organization and management of the Hajj season every year, a fact highly acclaimed among Muslims in Guinea, who consider Saudi Arabia to be the heart of the Islamic world,” he said.

Professor Bassim Berniavorates, from the faculty of medicine at the University of Sarajevo in Bosnia, said he was happy he had the opportunity to perform Hajj for the first time in his life, and was eager to meet Saudi people, to learn about their customs and traditions, and to visit popular markets that reflect the historical richness of Makkah.

He added that the Bosnian people were grateful for Saudi Arabia’s support throughout history, which has enabled them to overcome obstacles and crises and achieve their aspirations in building a civilized and democratic nation.

Bassim, a professor of anesthesia at the University Hospital in Sarajevo, noted that the program helped to extend bridges of communication with the world. “The Bosnians became more familiar with the Saudis and proud of this cultural fusion in the holiest parts of the earth,” said Bassim.

Dr. Mekhtbakh, from the Sports Academy in Kyrgyzstan, said that by visiting the holy land he had achieved a life-long dream. He expressed his thanks and appreciation to King Salman for his generous patronage and keenness to host Muslims from all over the world.