Storytellers unite in 5th MiSK SHOOF Digital Visual Media Forum

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The forum is an initiative carried by the MiSK foundation to enable youths and encourage them to create. (AN photo by Salman Marzouqi)
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The forum is an initiative carried by the MiSK foundation to enable youths and encourage them to create. (AN photo by Salman Marzouqi)
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The forum is an initiative carried by the MiSK foundation to enable youths and encourage them to create. (AN photo by Salman Marzouqi)
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The forum is an initiative carried by the MiSK foundation to enable youths and encourage them to create. (AN photo by Salman Marzouqi)
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Saudi actress Fatima Al-Banawi and radio presenter Yasir Al-Saggaf welcoming a diverse audience filling 2,000 seats with promises of success stories from “local and global storytellers,” and content creation in virtual reality. (AN photo by Salman Marzouqi)
Updated 13 December 2017
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Storytellers unite in 5th MiSK SHOOF Digital Visual Media Forum

JEDDAH: The 5th MiSK SHOOF Digital Visual Media Forum took place at Jeddah’s Hilton Hotel on Dec. 10 with Saudi actress Fatima Al-Banawi and radio presenter Yasir Al-Saggaf welcoming a diverse audience filling 2,000 seats with promises of success stories from “local and global storytellers,” and content creation in virtual reality.
The forum is an initiative carried by the MiSK foundation to enable youths and encourage them to create.
Will Scougal, head of creative strategy at Snapchat, held the opening session where he clarified that Snapchat was not necessarily a tool for social media, but for “creativity, communication, playfulness and fun.” He mentioned there were approximately 33 million Snapchat users in the Middle East, representing innumerable content creation opportunities.
SHOOF’s program included two discussion panels with noteworthy content creators on various social media platforms including Snapchat’s funny icon Selwan Elham, Ibrahim Sarhan, Alia AlShamsi, Omar Farooq, Hitham and others.
“We’re not here to show off our achievements,” said Palestanian vlogger, Haifa Beseisso, infamous for her Fly With Haifa YouTube channel. “I want everyone to imagine if we start utilizing the crystalline tool inside us, imagine what we can achieve. If we stand together, hand in hand, unite and encourage one another, what can’t we accomplish then?” she said encouragingly addressing content creators in the hall.
Dale Hudson from NYU pressed the importance of the message behind content discussing films that address the environment and climate change. The crowd’s breath collectively stilled once Tunisian photographer Karim Jabbari started waving lights in front of his camera to create an afterimage with the shutter, captivating the audience.
Hattan Nasif, VP of business development at Midwam talked about the importance of virtual reality and ways to apply it to education, medicine, architecture and more.
“It’s a very good event,” Dr. Mohammed Hakeem, an assistant professor at Jeddah University and an interactive influencer spreading awareness through Snapchat, told Arab News, “with storytelling as its main objective. Telling a story to the public through social media isn’t a hard task but it also isn’t easy. This gives others an opportunity to meet people who’ve succeeded at telling their stories and what inspires them to tell it.”
Manal Al-Nughais, a volunteer organizer pursuing her Ph.D., said: “I never imagined how beneficial virtual reality could be to students. During today’s workshops, we learned about the application of VR in schools, how you could plan a project and implement ideas through it. It’s truly impressive.”


Saudi Arabia’s first ‘smart’ pharmacy inaugurated

Updated 21 July 2018
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Saudi Arabia’s first ‘smart’ pharmacy inaugurated

TABUK: Prince Fahd bin Sultan, governor of Tabuk region, inaugurated the Kingdom’s first smart pharmacy — operated by a robot — at King Fahd Specialist Hospital on Thursday, following his meeting with the province’s director general of health affairs, Ghurmallah bin Abdullah Al-Ghamdi.
It is hoped that the smart pharmacy — which can dispense 1,500 packages of medicine per hour, store over 20,000 packages of medicine, reject expired drugs, and deal with 240 prescriptions per hour — will save the time of patients and pharmacists, ensure better control of drug stocks, provide the highest safety standards, and reduce medication errors.
The pharmacy has six outlets, one of which is dedicated to serving disabled people.
Prince Fahd congratulated Tabuk Health Affairs on this achievement, which he said would contribute to better health care services.
He stressed that serving citizens was the main objective and praised the role of young men and women in meeting the requirements of the future.
He also thanked King Salman and Crown Prince Mohammed bin Salman for their support for the health care sector in Saudi Arabia.
Al-Ghamdi thanked Prince Fahd for his support for the health care sector in the province.