Shaker Group participates in SASO 6th National Quality Conference

Shaker Group received a visit from Saudi Minister of Commerce and Investment Majid Al-Qassabi.
Updated 14 December 2017

Shaker Group participates in SASO 6th National Quality Conference

Shaker Group recently participated in the SASO 6th National Quality Conference, organized by the Saudi Standards, Metrology and Quality Organization (SASO). The conference was held at the Sheraton Dammam Hotel, from Nov. 28 to 30.
The event was held under the patronage of Majid Al-Qasabi, minister of commerce and investment, and chairman of SASO’s board of directors.
The conference presented an opportunity to exchange experiences and learn about the latest developments in the field.
Shaker Group said it made its presence felt in the conference by showcasing its innovative products. It is the sole authorized distributor for LG air conditioners and leading home appliances brands including Indesit, Ariston, Maytag, Bissell, Kitchen Aid and Midea in Saudi Arabia.
“Being a leading company in the Saudi market, Shaker Group’s exclusive participation in SASO’s conference demonstrates its high level of collaboration with SASO and showcases its commitment to high-quality standards of all its products. The company’s products are fully compliant with SASO standards, providing a wide range of unique features. The conference was an excellent platform for Shaker to discuss new trends and innovative ideas in an industry that is witnessing significant growth in the Kingdom,” the group said in a statement.
Azzam Saud Al-Mudaiheem, chief executive officer of Shaker Group, said: “Shaker Group prides itself on being a world-class leader for more than 65 years, utilizing superior technologies and high-quality products including world leading brands from Korea, USA, and Europe.”
He praised the quality of the locally manufactured air conditioning units in the LG-Shaker plant in the Kingdom. “These units have been manufactured in line with the highest international standards just like their counterparts produced in LG factories around the world,” Al-Mudaiheem added.
Shaker Group said the company was honored to receive a visit from the Saudi Minister of Commerce and Investment Majid Al-Qassabi, who commended the group’s contribution to the industry. The minister attributed the group’s success to its advanced products, including the LG Dual Inverter ACs, which effectively save energy up to 53 percent, as well as Maytag’s innovative home appliances.

Positive impact of Vision 2030 on hospitality: Report

Ascott has reported a decrease of 10 percent in expat families within the Kingdom.
Updated 16 December 2018

Positive impact of Vision 2030 on hospitality: Report

The Ascott Limited has drawn up a report into the changing dynamics of guest profiles in Saudi Arabia. 

As the government’s Vision 2030 economic diversification strategy proves to have a positive effect on the hospitality industry, Ascott is witnessing a notable change in its guests across the Kingdom. This has been influenced by the swift introduction of various initiatives from the removal of ban on women driving, to the introduction of cinemas, concerts with mixed-gender admission and major events such as the Formula E that was held last week in Riyadh.

“Our guest profiles are changing in line with the changing dynamics of the country. We have seen a spike in female guests of 7 percent from 2017, influenced by guests traveling for both work and leisure,” said Vincent Miccolis, Ascott’s regional GM for the Middle East, Africa and Turkey. 

Female guests have increased considerably this year, as properties across Jeddah averaged a 9 percent growth, while Ascott Rafal Olaya Riyadh experienced a growth rate of 5 percent. 

“It means there is an opportunity for the serviced residence industry to tap in to the growing number of female travelers and provide tailored services specifically for women,” explained Miccolis.

Ascott Rafal Olaya Riyadh has a women’s only leisure floor consisting of an outdoor pool, gymnasium, lounge, children’s playroom and day spa. The property is receiving positive feedback from female business travelers about the facilities.

Ascott has reported a decrease of 10 percent in expat families within the Kingdom, attributed to the introduction of expat levies on dependents. Family occupants taking two and three-bedroom apartments have moved to single occupants in a one-bedroom apartment. Miccolis said: “If the announcement made last week on Bloomberg regarding a review of the expat levies being restructured comes to fruition, it will provide a positive outcome for our industry.” 

International guests have maintained a consistent average over the last two years of 25 percent across the Kingdom, however Jeddah and Riyadh are on opposite scales. Fifty-five percent of Ascott Rafal Olaya Riyadh’s guests are international, which is a growth of 15 percent from 2017. While the four properties in Jeddah have 15 percent international guests, this is a decline of 10 percent from 2017.

“With these changing dynamics of our guests in the Kingdom, a key focus is customer service training, with the goal of exceeding guest expectations. 

This year posed a credible 92 percent customer satisfaction score, a testament to the staff in the region,” said Miccolis.