Swatch launches Spring-Summer 2018 collection

Designs from the Spring-Summer 2018 collection
Updated 16 December 2017
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Swatch launches Spring-Summer 2018 collection

Swatch has introduced its Spring-Summer 2018 collection, which dives into the Swiss watchmaker’s DNA. Spring and summer are all about the outdoors, and Swatch takes the party from the garden to the street before heading to the beach. Created with a glance at the past, the brand’s newest styles reinterpret its design icons with inspiration from the latest trends.
Swatch released the following guide on the three themes of the collection:
Brit-in: At a fantasy picnic, floral patterns are in full bloom, exotic frill meets daringly dashing and 5 o’clock calls for tea. The Brit-in collection takes the best quintessential elements of British culture and recreates them with modish motifs and a little tongue-in-cheek humor that is understood around the world. Keep calm and wear Swatch!
The Swatch Vibe: The Swatch Vibe reflects the sportive and colorful side of Swatch. Flashing neon signs light up the night but the watches in The Glow Vibe collection are the real stars with fluorescent straps, energetic glow-in-the-dark details and powerful 3D structures. Combining athletic styles with uplifting everyday looks, this collection is buzzing with energy and ready to go. The X-Vibe looks back at iconic Swatch models, with bold colors and a statement X on the dial.
Mediterranean Views: Setting the scene for summer with easy, breezy looks inspired by the place where the Mediterranean meets the sky, Mediterranean Views is a collection fluent in the language of stripes. Ship-shape nautical designs inspire marine dreams in the shade and in all shades of blue. Sizzling from beach house to beach towel, this bubbly collection celebrates dolce vita and luxuriously lazy days by the sea.
“The energetic, eclectic Spring-Summer 2018 collection is a call to live in the moment, to be authentic and to embrace things that shatter monotony. From Brit-in to Mediterranean Views, this collection proves that every cool lifestyle can be Swatch-y,” the watchmaker said in a press release.


Spain’s Provacuno aims to beef up Saudi market

Updated 14 November 2018
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Spain’s Provacuno aims to beef up Saudi market

Abdulaziz Alaquil Jeddah: Provacuno, the inter-professional organization of the Spanish beef industry, is currently on a promotional tour across the Kingdom showcasing the benefits of their high-quality and environmentally-friendly beef production. A non-profit organization officially recognized by the Spanish government, Provacuno represents 85 percent of the Spanish beef industry.
Established in 1997, Provacuno comprises national associations representing and protecting the interests of companies involved in the production, industrial, and commercial sectors of the Spanish beef industry. Their annual meat production exceeds 650,000 tons, and they have over 110,000 farms, with industry exports amounting to 175,000 tons annually.
For the past 20 years, they have officially been recognized by the Spanish Ministry of Agriculture, Fisheries and Food, as an agro-food inter-professional organization.
Along with defending the interests of the Spanish beef industry, from production, through processing, and trading, Provacuno aims to support the internationalization process of beef companies into export markets such as Saudi Arabia. Their promotion of responsible beef consumption through research and development programs is done with the goal of enhancing the beef industry’s image through their sustainable and environmentally-friendly production processes that are in strict compliance with the European Production Model, which adheres to the most stringent of standards regarding animal welfare, hygiene control, and environmental protection. While at the same time, they are able to cater to international market demands, such as being 100 percent halal-certified for Saudi markets.
Representatives of Provacuno are currently in the Kingdom promoting their marketing campaign “What a Wonderful European Beef,” which will conclude at the Foodex Saudi 2018 in Jeddah on Thursday. During this campaign trail, they organized a presentation on Spanish beef at the residence of Ambassador of Spain to Saudi Arabia Don Alvaro Iranzo in Riyadh.
The event was attended by over 50 Saudi import and distribution agents, who sampled Provacuno’s beef prepared by Spanish Chef Fernando Del Cerro.
Provacuno considers Saudi Arabia a key target market as it is one of the largest meat-consuming nations in the world reliant on quality meat imports. In 2017, the Kingdom produced 60,000 tons of meat while consuming over 220,000 tons. Recently, Brazil (39 percent) overtook India (26 percent) as the main exporter of beef to the Kingdom.
Along with meeting with industry executives in Riyadh, Provacuno also hosted a cooking workshop at the King Abdul Aziz University (KAU) in Jeddah.