Pakistan’s beauty guru Nabila Launches Zero Makeup in the UAE

1 / 7
Nabila is synonymous with all things beauty, being a forerunner in editorials and the trusted eye for many of the country’s top celebrities.
2 / 7
3 / 7
4 / 7
5 / 7
6 / 7
7 / 7
Updated 10 January 2018
0

Pakistan’s beauty guru Nabila Launches Zero Makeup in the UAE

In an age of Instagram make-up tutorials, YouTube beauty-whizzes and, yes, even the Kardashians, the presence and absence of make-up on people is at the forefront of beauty conversations. From Pakistan, Nabila, is synonymous with all things beauty, being a forerunner in editorials and the trusted eye for many of the country’s top celebrities. Not only does she have a great eye, Nabila has evolved her career to include a number of salons across cities, and a makeup line ‘Zero Makeup’ that hit the shelves at department store Bloomingdales in Dubai on Friday.
“Beauty is a fickle business,” says Nabila, “what’s new today is old tomorrow. What’s old today is new tomorrow. Trends are constantly changing.”
The flighty nature of what is in fashion is something the beauty guru does not take lightly.
She said she was grateful that “‘change’ is my middle name. I wouldn’t be caught dead not being on point.”
When asked how the beauty industry, particularly in Pakistan, had changed since she began her career Nabila said simply: “Beauty hasn’t changed much, the awareness has.”
The Zero Makeup palette which launched in late 2016 as a makeup palette that combined the reigning trend of contour with the aesthetic and approach of minimalism, and that too for the often underrepresented skin tones, including those found here in Pakistan.
“I have 32 years of hands-on experience of brown skin. Luckily, the majority of the world is browning. South Asia, South America, Central Asia is predominantly shades of dark or light browns.”
“Zero Makeup is an all-in-one face perfecting palette and it gives you flawless results in less than a minute. That’s the whole concept – that you reach out for one box,” Nabila added.
The launch of Fenty Beauty by singer Rihanna, which set a drastic shift for the beauty market when it debuted with not a few, but 40 shades of make-up to be for everyone, a new approach to customers that Nabila had also strived for.
“Before going global I had to add the Caucasian and African palette. It’s very important for Zero Makeup to be an ‘all inclusive,’ and complete range.”
But though Nabila is a force in the world of beauty, the idea behind her Zero Makeup is not only to serve a market that is hopelessly missing products that cater to it, but also to spread her message that to wear make-up is a celebration of what is already present.
Her launch in the UAE, where there is a significant number of South Asians and international ethnicities present, was not without some hesitation. Though she preaches the “less is more” ideal, Dubai and the UAE is known for a full face on any given day.
“When I saw fully made up faces casually lunching, my heart sank thinking how will I ever sell zero makeup to this mentality,” Nabila explained, “I feel strongly that although presently there is a lot of media hype on the ‘fake-up’ look, the confident successful women would always go for the undetectable natural look that makes them look like a better version of themselves.”
Nabila plans to go further into the product development space with hair, which she describes as, ‘her first love,’ and on to skin. When asked what she wants more out of the Pakistan industry from where she grew her roots, her message stays consistent, “Individuality and diversity.”


Chrissy Teigen sports a look by Madiyah Al-Sharqi

Chrissy Teigen at an event. (AFP)
Updated 23 October 2018
0

Chrissy Teigen sports a look by Madiyah Al-Sharqi

DUBAI: Model and social media superstar Chrissy Teigen was spotted wearing an item by UAE-based brand Madiyah Al-Sharqi last week — and it’s giving us major style envy.

The model — who is known for her witty, off-the-cuff commentary and political activism on Twitter and Instagram — hit the streets of New York with her husband John Legend in tow while wearing a pair of high-waisted velvet trousers.

(Getty)

The mustard-colored pants hail from the Fujairah-based brand’s Autumn/Winter 2018 collection and are available on madiyahalsharqi.com.

The label is also available online on e-tailers Ounass and By Symphony.

Since founding the fashion house in 2012, Al-Sharqi ‘s collections have received international acclaim and have been featured in the likes of Vogue Italia, Vogue Arabia, Harper’s Bazaar Arabia and Grazia.
Based in the Emirate of Fujairah, which is relatively unknown on the fashion scene compared to its internationally acclaimed sister state of Dubai, the label is making headway on the Hollywood circuit and was even worn by Paris Jackson in June and by US singer and actress Vanessa Hudgens on the set of the TV show “So You Think You Can Dance” in August.

For her part, Hudgens looked stunning in a lamé corset with lace-up detailing on the back and a sweetheart neckline. Matching, wide-legged trousers completed the 70s-style look that came in a pretty mix of pastel shades, including lilac, peach, sunny yellow and silver.

“Last night’s look on @danceonfox,” Hudgens, who shot to fame after starring in the hugely popular series of High School Musical films during the noughties, posted on her Instagram account at the time. Hudgens worked with celebrity stylist Natalie Saidi to achieve the shimmery look.

Teigen, who recently took to social media to educate fans on how to properly say her name, paired her Madiyah Al-Sharqi trousers with a white, fitted top, knee-length navy blazer and a demure Chanel bag.

In September, she teasingly chastised the media and fans for mispronouncing her last name saying it had been garbled for years, but she hasn’t corrected anyone.

The mother and model took to social media to say it’s not Teigen (TEE’-gihn), but Teigen (TY’-gihn). Off camera, her mother confirmed it with a “Yep!” according to The Associated Press.

The 32-year-old joked that she’s “tired of living this lie.”

She previously wrote on Twitter that her name has been mispronounced and she “doesn’t correct people, ever.”