Saudi fast food favorite Al Baik ahead of Samsung, Google in brand ranking

Al Baik is one of the major vendors of fried chicken in Saudi Arabia, with over 40 outlets in Jeddah alone. (Photo: Al Baik)
Updated 18 January 2018
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Saudi fast food favorite Al Baik ahead of Samsung, Google in brand ranking

LONDON: A handful of homegrown Saudi companies have again trumped some international heavyweights in a ranking of popular brands released by YouGov.

Dairy company Almarai topped the list of most positively perceived brands in the Kingdom, appearing ahead of WhatsApp, Apple and iPhone.

Al Baik, the local fast-food outlet beloved of Saudi diners, came fifth in the ranking, ahead of Samsung, YouTube and Google.

Polling firm YouGov uses “buzz” scores to compile the listings, based on consumer feedback on the brands during a two-week period.

Al Baik — which is one of the major vendors of fried chicken in Saudi Arabia, with over 40 outlets in Jeddah alone — has maintained its position in the top 10 for the past six years.

A number of Saudi companies also featured in YouGov’s top 10 “most improved” listing, with Al Rajhi Bank in fourth place and construction giant Binladin Group coming eighth.

“Buzz scores show how brands are resonating with consumers on a daily basis, and ultimately indicate to marketers the level and direction of recent brand exposure. In a market increasingly edging toward a digital-based economy, digital devices and media platforms form an integral part consumers’ daily lives,” said Scott Booth, YouGov’s regional head of data products.

“This trend is highlighted by the seven digital brands heading into 2018 in a strong position among consumers. However, Almarai, Al Baik and Dettol are proving you don’t have to be a digital brand to produce and execute a winning strategy to positively connect with consumers in today’s tech-savvy market, and they too have a strong start to the year.”

Technology brands featured prominently in the listings, with Nokia topping the list in improved brand perceptions in Saudi Arabia, followed by Samsung Galaxy at No. 6 and Huawei in seventh.


Western Union and Facebook also showed signs of positive feedback, occupying second and fifth place respectively.


Weinstein reaches deal to settle civil proceedings for $44 million: report

Updated 24 May 2019
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Weinstein reaches deal to settle civil proceedings for $44 million: report

  • The deal, which has not yet been signed, aims to cover all civil proceedings filed against the fallen Hollywood mogul
  • The settlement does not exempt Weinstein from the criminal proceedings brought against him for sexual assault

NEW YORK: Disgraced Hollywood producer Harvey Weinstein has reached a provisional $44 million settlement with alleged victims and creditors, the Wall Street Journal reported on Thursday.
The deal, which has not yet been signed, aims to cover all civil proceedings filed against the fallen Hollywood mogul, including those in Canada and the United Kingdom.
Weinstein’s spokesperson denied to comment.
The settlement does not exempt Weinstein from the criminal proceedings brought against him for sexual assault, for which he will go on trial in September.
Weinstein — a catalyst for the #MeToo anti-harassment movement — has been charged over the alleged assaults of two women and faces life in prison if he is convicted at the trial, which could last five weeks.
In addition to the alleged victims and creditors, the settlement covers the proceedings started by former New York state attorney general Eric Schneiderman, who has been succeeded by Letitia James.
The proceedings aim specifically to guarantee the alleged victims will be compensated.
James’s spokesperson also declined to comment.
The settlement amount will be paid out by insurance agencies, the Journal reported, several of which count The Weinstein Company, the production company Weinstein co-founded, among their clients.
Since October 2017, Weinstein — one of the most powerful men in Hollywood before a cascade of sexual misconduct allegations precipitated his downfall — has been accused of sexual harassment and assault by more than 80 women.
Among his accusers are prominent actresses such as Ashley Judd, Angelina Jolie and Salma Hayek.