Saudi fast food favorite Al Baik ahead of Samsung, Google in brand ranking

Al Baik is one of the major vendors of fried chicken in Saudi Arabia, with over 40 outlets in Jeddah alone. (Photo: Al Baik)
Updated 18 January 2018
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Saudi fast food favorite Al Baik ahead of Samsung, Google in brand ranking

LONDON: A handful of homegrown Saudi companies have again trumped some international heavyweights in a ranking of popular brands released by YouGov.

Dairy company Almarai topped the list of most positively perceived brands in the Kingdom, appearing ahead of WhatsApp, Apple and iPhone.

Al Baik, the local fast-food outlet beloved of Saudi diners, came fifth in the ranking, ahead of Samsung, YouTube and Google.

Polling firm YouGov uses “buzz” scores to compile the listings, based on consumer feedback on the brands during a two-week period.

Al Baik — which is one of the major vendors of fried chicken in Saudi Arabia, with over 40 outlets in Jeddah alone — has maintained its position in the top 10 for the past six years.

A number of Saudi companies also featured in YouGov’s top 10 “most improved” listing, with Al Rajhi Bank in fourth place and construction giant Binladin Group coming eighth.

“Buzz scores show how brands are resonating with consumers on a daily basis, and ultimately indicate to marketers the level and direction of recent brand exposure. In a market increasingly edging toward a digital-based economy, digital devices and media platforms form an integral part consumers’ daily lives,” said Scott Booth, YouGov’s regional head of data products.

“This trend is highlighted by the seven digital brands heading into 2018 in a strong position among consumers. However, Almarai, Al Baik and Dettol are proving you don’t have to be a digital brand to produce and execute a winning strategy to positively connect with consumers in today’s tech-savvy market, and they too have a strong start to the year.”

Technology brands featured prominently in the listings, with Nokia topping the list in improved brand perceptions in Saudi Arabia, followed by Samsung Galaxy at No. 6 and Huawei in seventh.


Western Union and Facebook also showed signs of positive feedback, occupying second and fifth place respectively.


Karl Marx memorial vandalized in London for second time

The bronze bust on top of the monument at the tomb of German revolutionary philosopher Karl Marx, a Grade I-listed monument, is seen in Highgate Cemetery in north London on February 5, 2019. (AFP)
Updated 17 February 2019
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Karl Marx memorial vandalized in London for second time

  • German revolutionary philosopher Marx moved to London in 1849 and lived in the city for the rest of his life

LONDON: The memorial of German philosopher Karl Marx has been vandalized in London for the second time in two weeks, the cemetery that manages the site said on Saturday.
The words “architect of genocide,” “terror and oppression” and “mass murder” were written in red paint on the grave in the capital’s Highgate cemetery.
“Doctrine of hate” was also scrawled on the memorial, among other slogans.
The grave of Marx, who developed the theory of international communism, was also attacked on February 4 when it was seemingly struck several times with a blunt metal instrument.
A marble plaque with the names of Marx and his family — the monument’s oldest and most fragile part — was repeatedly hit.
“Vandals back at Marx Memorial, Highgate Cemetery. Red paint this time, plus the marble tablet smashed up,” tweeted Highgate Cemetery on Saturday alongside photos of the memorial covered in red paint.
“Senseless. Stupid. Ignorant. Whatever you think about Marx’s legacy, this is not the way to make the point,” it said.
German revolutionary philosopher Marx moved to London in 1849 and lived in the city for the rest of his life.
His theories became the basis for communism. He died on March 14, 1883, aged 64.
The granite slab monument in north London, 12 feet (3.7 meters) tall and topped with a bronze bust of Marx, was funded in 1956 by the Communist Party of Great Britain.