Edutainment shows how to teach Saudi women about driving safety

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A young women gets driving lessons during the Car Academy 2018, which was held at Jeddah’s College of Advertising, earlier this week. (AN photo)
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At the University of Business and Technology campus in Jeddah. (AN photo)
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Students attend a lecture at the Car Academy 2018, which was held at Jeddah’s College of Advertising, earlier this week. (AN photos)
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Young women attend a car driving lecture at the Car Academy 2018, which was held at Jeddah’s College of Advertising, earlier this week. (AN photo)
Updated 11 February 2018
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Edutainment shows how to teach Saudi women about driving safety

JEDDAH: An event — which featured a quiz game — held at a university campus illustrated how to introduce girls to safe driving before they take to the wheel for the first time.
The day-long event, called Car Academy 2018, was held at Jeddah’s College of Advertising, the third and most recent college to be established at the University of Business and Technology.
Khalid Al-Shohaib, a professor who lectures in advertising and communication at the college, told Arab News: “The event aims to make girls aware of all safety rules because, as you know, they will be driving soon.
“It is also for ladies to experience how to manage cars, not only as car, but as a whole engine from inside to outside.”
It proved popular with both sexes and it drew a large audience of males and females who want to know more about cars.
One of the sessions was a quiz game in which women students were tested on their technical knowledge of cars and highway safety.
A lecture on how to keep safe on the road was given by traffic department officers who covered car maintenance and spare parts.
Two female students, Ragdad Al-Rajhi and Bashaier Al-Maiman, presented their graduation project, a campaign to introduce driving essentials to women. Al-Rajhi told Arab News: “Our project aims to introduce cars to women from A to Z, including all the spare parts and safety rules.”
Saleh Al-Takrouri, JCA general subjects supervisor, told Arab News: “Students always work on advertising campaigns, including awareness projects about driving and safety while driving. Many projects were presented to well-known companies such as Uber to get them applied on the real world.”


Saudi Aramco recognized as a leader in the Fourth Industrial Revolution

Updated 22 January 2019
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Saudi Aramco recognized as a leader in the Fourth Industrial Revolution

JEDDAH: Saudi Aramco’s Uthmaniyah Gas Plant (UGP) has been recognized by the World Economic Forum (WEF) as a “Lighthouse” manufacturing facility and a leader in technology applications of the Fourth Industrial Revolution. 
Saudi Aramco is the first energy company globally to be included in this select group of manufacturing sites. The plant is also the only facility in the Middle East to be recognized by WEF. 
The announcement was made ahead of WEFs annual meeting in Davos, Switzerland.
The gas plant is one of the world’s largest gas processing plants and was commissioned in 1981 as part of Saudi Aramco’s Master Gas System to process associated gas from oil wells. 
The use of drones and wearable technologies to inspect pipelines and machinery has helped cut inspection time by 90% in this industrial facility.
“The recognition of the Uthmaniyah Gas Plant demonstrates Saudi Aramco’s shift to transform and adapt in the rapidly changing global energy landscape. Uthmaniyah is only one part of our large integrated energy value chain where IR 4.0 technologies are playing a critical role to enable significant capital and operational efficiencies,” said Amin H. Nasser, Chief Executive Officer of Saudi Aramco.
The seven new facilities join nine other “Manufacturing Lighthouses” which WEF unveiled in September 2018. The 16 factories were selected from an initial list of 1,000 manufacturers based on their successful implementation of cutting-edge technologies of the future that drive financial and operational impact.
The “Lighthouse” program was conducted by WEF in collaboration with McKinsey during a year-long study. A study team visited UGP in Saudi Arabia and performed a thorough audit.