New general manager for Daimler Trucks in Saudi Arabia

Heiko Schulze has over 30 years of experience in the automotive sector.
Updated 17 February 2018
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New general manager for Daimler Trucks in Saudi Arabia

National Automobile Industry Company Ltd. (N AI) has appointed Heiko Schulze as its new general manager.
Schulze has over 30 years of experience in the automotive sector, working with Daimler AG in Germany, Poland, and Russia, and is supported by a strong management team.
Schulze said that he is delighted with the appointment.
“Mercedes-Benz and Juffali are both very strong brands in their own right, with an excellent reputation in the Kingdom. Together they form a solid partnership and will continue building on the success of Mercedes-Benz vehicles in the region. Our No. 1 priority is to increase levels of customer satisfaction through providing commercial vehicles you can trust, and after-sales solutions that will lower customers’ total cost of operation.”
NAI is a joint venture operation between Daimler AG and E.A. Juffali & Brothers and has been assembling Mercedes-Benz trucks in the Kingdom for more than 40 years. Together with its distribution arm, Juffali Industrial Products Company, they provide high-quality products and services in Saudi Arabia, representing Mercedes-Benz Trucks and Buses, Freightliner, Western Star and MCV Buses.


Careem honors outstanding captains in Riyadh

Updated 12 December 2018
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Careem honors outstanding captains in Riyadh

Careem held the first edition of its Captain’s Excellence Award Ceremony in Riyadh on Saturday. The event, which will be held annually, was the first-of-its-kind in the region and welcomed over 300 top-performing “captains” (Careem drivers) across the Kingdom. 

The captains were awarded based on different criteria such as: Captains with the highest number of trips, highest (customer-given) ratings and longest serving captains. Rewards were also handed out to captain ambassadors, i.e. those with the highest number of referrals and captains that were given a special shoutout on social media by customers for their dedication to their service. Several rewards were handed out along with the grand prize, a brand new car. 

Abdulla Elyas, chief people officer and co-founder of Careem, opened the event with an ode to the captains in attendance, thanking them for their service and commitment in driving impact through meaningful initiatives across the Kingdom. Some of these initiatives included the vaccination campaign in collaboration with the Ministry of Health, which helped more than 100,000 men, women and children across 17 cities get vaccinated in their own homes. Careem also collaborated with Bupa Arabia during Ramadan this year to donate clothes from customers to people in need, where over 180,000 donations were collected. 

Elyas also announced Careem’s partnership with Alwaleed Philanthropies (AP) in delivering the first installment of cars for the empowerment of people with special needs. The foundation, chaired by Prince Alwaleed bin Talal, will provide a number of cars over the course of seven years to men and women of the Society for Physically Disabled Adults (Harakia) after being trained.

“Our captains are the lifeblood of our business and we wanted to celebrate these men and women for helping us achieve our mission of simplifying and improving the lives of people in the Kingdom,” Elyas said. 

“We are proud to have 395,000 ‘captainahs’ (female drivers) and captains registered with us to date in Saudi Arabia, providing over 122 million rides. This ceremony is our small way to thank them for their service and reward them for the hard work they put in every day so that people have a safe way to get around. Without them, we wouldn’t be where we are today” 

Muaaed Al-Saeed, a representative from the Public Transport Authority (PTA), said: “We are excited to have you all; you have overcome each obstacle you were faced with in a short span of time and for that we are extremely proud.” 

He added: “On this occasion, I convey the regards of PTA President Dr. Rumaih Al-Rumaih. The participation of myself and Majed Al-Zahrani, PTA general manager, is proof of our support to all the captains.”