Saudi Arabian Airlines’ loyalty program adds over 850,000 new members in 2017

Saudia recently underwent an expansion and modernization plan for its Al-Fursan lounges around the Kingdom.
Updated 17 February 2018
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Saudi Arabian Airlines’ loyalty program adds over 850,000 new members in 2017

Saudi Arabian Airlines (Saudia) reached record growth in 2017 in the number of new Al-Fursan memberships — the airline’s frequent flyer program — with more than 850,000 new members, 6.6 billion miles earned, and 132,000 air travel tickets redeemed by members.
The Al-Fursan loyalty program has grown significantly last year, expanding to new partnerships allowing members to gain points from vendors in the Kingdom and worldwide.
Additionally, as Saudia is a member of the SkyTeam alliance, Al-Fursan members also benefit in accruing miles on Saudia and 19 member airlines across the world.
The Al-Fursan program includes additional services for members that gives them redemption miles and with partner airlines in the SkyTeam alliance, members can benefit from Priority Lane, and receive discounts and special offers.
The airline’s mobile app also makes it easier for Al-Fursan members to make their bookings. Recent enhancements to the app were made last year, making it simpler for members to easily log into their membership profile to review miles status and make a booking, which automatically links to their membership profile to add their upcoming travel points. The Saudia mobile app is available on the Apple Store and on Google Play.
Saudia recently underwent an expansion and modernization plan for its Al-Fursan lounges around the Kingdom. Newly renovated lounges can be found in Jeddah, Riyadh, Dammam, and Madinah, providing guests with a world-class experience.
In February last year, Saudia opened its first Al-Fursan lounge outside the Kingdom, in Cairo, Egypt.
Customer service for Al-Fursan members is available on the website, by phone or by email. Members can redeem points and inquire about rewards miles, update their profile by logging onto the website (alfursan.saudiairlines.com) or by calling the call center at 920022222.
Members may also communicate with Saudia’s Al-Fursan program via email ([email protected]).
SkyTeam is the global airline alliance with 20 member airlines working together to offer seamless travel on an extensive global network. SkyTeam customers can unwind in 600+ lounges as they travel and earn and redeem Frequent Flyer Miles. SkyTeam welcomes 730 million customers each year on more than 16,609 daily flights to 1,074 destinations in 177 countries.


Marriott fetes first students trained under Tahseen

The first batch of Tahseen leadership graduates at a function in Riyadh on Wednesday. (Photo/Supplied)
Updated 25 September 2018
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Marriott fetes first students trained under Tahseen

Marriott International, the world’s largest hotel chain, celebrated the graduation of its first intake of students for Tahseen, a hospitality leadership training program to develop local Saudi talent within the industry. Created in partnership with Cornell University, Tahseen is focused on fast-tracking the next generation of hospitality leaders from the Kingdom of Saudi Arabia, by providing them with operational experience and a springboard to accelerate in leadership roles within the industry.

The company on Wednesday graduated its inaugural batch at a ceremony hosted by Alex Kyriakidis, president and managing director of Marriott International Middle East and Africa in the presence of Dr. Bruce Tracey, Professor at Cornell University, and the graduating class.

Speaking at the ceremony, Kyriakidis said: “Marriott International is a company that believes in putting people first and we are committed to giving our associates world-class training and the opportunity to grow and reach their potential personally and professionally. Our vision is to develop future Saudi leaders, empowered with the knowledge, skills and opportunities to be successful, and provide them with a fast track to management roles such as general managers.

"Building a sustainable and robust hospitality education program like Tahseen for our Saudi nationals, which nurtures and builds talent among the youth, is indeed key to our success.”

David Leman, the chief human resources officer, Middle East and Africa for Marriott International, said: “Over the past four decades we have worked hard to consciously develop local talent and prepare them to become future leaders in hospitality. Today we employ more than 5,000 associates across our hotels in the Kingdom, with almost 35 percent of them being Saudi nationals.

"We see an opportunity to strategically develop this further and are delighted to have partnered with Cornell, the university with the best track record globally for hospitality education.”

Tahseen was launched by Marriott International in Saudi Arabia in 2017 and the graduates have received encouraging results, paving the way for a wider rollout of the program in 2019. A total of 11 hotels participated in the inaugural program with tremendous support from all of the owners of the participating hotels, developing dedicated Saudi nationals into department heads.

Saudi Arabia is a strategic growth market for Marriott International and the company is committed to supporting and enhancing the tourism industry in the Kingdom with Tahseen. The highly individualized program created in partnership with Cornell University focuses on practical application across all departments as well as an in-depth understanding of leadership skills led by teams across Marriott’s participating hotels over a course of 12 to 18 months.

In addition, participants obtained first-hand experience through the Cornell e-learning platforms and a university-led development program tailored specifically for the Saudi nationals.

During the graduation ceremony, all participants received their Tahseen diplomas as well as a certificate in hospitality management from Cornell University, along with their new employment contracts from their respective hotels.

While there are many success stories, some remarkable results include candidates such as:

· Dareen Al-Zaabi, who will take on the role of assistant conference and catering sales manager at the Ritz-Carlton, Riyadh

· Omar Ibrahim Trmesani, who will continue his career as a director of loss prevention and human resources manager at the Sheraton, Jeddah

· Malak Abdulqadir Farhat, who will continue as a junior sous chef in the culinary team at the Ritz-Carlton, Jeddah

· Meshal Mahdali, who will continue his career as sales manager at the Marriott Riyadh

Tahseen is a program that falls under Marriott International’s new sustainability and social impact platform, Serve 360: Doing Good in Every Direction, which guides how the company makes a positive and sustainable impact wherever it does business. From empowerment opportunities to sustainable hotel development, the platform is designed to foster business growth while balancing the needs of associates, customers, owners, the environment and communities.

One of the priority areas, or “coordinates,” of Serve 360 is Empower Through Opportunity. Tahseen is a program that directly supports and brings this vision to life.

Marriott International is the largest international hotel operator in Saudi Arabia with a strong footprint of 25 operating hotels and more than 8,000 rooms across nine brands including the Ritz-Carlton, Le Meridien, Marriott Executive Apartments, Marriott Hotels, Sheraton Hotels & Resorts, Aloft, Courtyard by Marriott, Four Points by Sheraton and Residence Inn by Marriott. With another 28 hotels in the pipeline, the company will add nearly 5,000 rooms, debuting new brands including Autograph Collection, Delta Hotels, Element and Westin.

Marriott International is currently recruiting candidates internally and externally for the second intake of Tahseen, which begins in January 2019.