Saudia Cargo wins International Air Cargo Marketing Award at ACI 2018

Saudia Cargo was honored for its innovative campaigns and thematic booth designs across various global exhibitions.
Updated 03 March 2018
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Saudia Cargo wins International Air Cargo Marketing Award at ACI 2018

Saudia Cargo has received the International Air Cargo Marketing Award at this year’s Air Cargo India (ACI 2018).
At the gala awards night during the ACI 2018 held on Feb. 21 at the Grand Hyatt Hotel Mumbai, Saudia Cargo was honored for its innovative campaigns and thematic booth designs across various global exhibitions that have stirred business results.
These include Fly Fashion in Paris, which is specifically tailored for the global garment industry, Fly Perishables and Fly Flowers in Johannesburg for the African market, Fly Pharma in Munich and so on.
Saudia Cargo’s Global Marketing Manager Adel Sallam said: “It’s all about reading the trends of what the cargo customers will need in the future by building marketing infrastructure and engaging with their experience.”
He added: “Our tagline ‘Aspire to Cargo Anything, Anywhere, Anytime’ is taken quite literally by Saudia Cargo. It has made the customers understand the challenge we put ourselves through. When we are in sync with our customers, they realize that Saudia Cargo is coming closer to them like never before.”
R.K. Patra, group editor-in-chief of STAT Media Group, organizers of the event, said: “Our voters saw that Saudia Cargo’s marketing campaign went through and delivered the message and that we have started to approach the customers’ needs at an insightful level facilitating customers to find and understand more about the company’s services and facilities.”
Saudia Cargo is now the leading freight carrier serving the industry.
An independent company with more than 20 freighter destinations with its own fleet modern freighters, it also operates using the cargo bay of Saudi Arabian Airlines’ 127 mostly wide-body passenger aircraft plying across 52 destinations in four continents.
In 2017, Saudia Cargo won the International Cargo Airline of the year in Africa in February and the Air Cargo Industry Achievement Award in Munich in May.


Ma’aden acquisition supports Vision 2030

Updated 24 April 2019
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Ma’aden acquisition supports Vision 2030

The acquisition of an African fertilizer distribution company by Ma’aden, the largest Saudi mining company, will advance Ma’aden’s Strategy 2025, which includes plans to expand operations in the Kingdom and grow sales globally. The acquisition will also support Saudi Arabia’s Vision 2030, which seeks to diversify the economy, increase non-oil exports, boost the Kingdom’s non-oil GDP, and reinforce the mining sector as the third pillar of Saudi industry, after oil and gas and petrochemicals. 

Ma’aden will make its first international acquisition with the purchase of the Mauritius-based Meridian Group, which is due to be completed by September for an undisclosed fee.

The publicly-listed Saudi mining company will acquire an 85 percent stake in the company in an all-cash deal that will provide one of the Middle East’s largest phosphate producers with 3,000 staff and a network of operations across southern Africa, from Malawi to Mozambique, Zimbabwe and Zambia. Phosphate is used to produce fertilizer that is essential in replacing the phosphorous mineral that is removed from soil when agricultural crops are harvested. 

“This acquisition marks a very important step in Ma’aden’s strategy to build global distribution channels for our fertilizer products,” said Darren Davis, president and chief executive of Ma’aden. “As we continue to build one of the largest producers and exporters of phosphate fertilizers in the world, ensuring an efficient route to key growth markets is critical to our success.” 

Agriculture forms a significant portion of the economies of all African countries. As a sector, it can therefore contribute to major continental priorities, such as eradicating poverty and hunger. The agri industry can also boost intra-Africa trade and investments, rapid industrialization and economic diversification, sustainable resource and environmental management, and create jobs, human security and shared prosperity.

The Southeast African market, like most of the African continent of 1 billion people, is experiencing increased demand for phosphate fertilizers which industry analysts expect to continue growing by 5 percent annually over the next decade, fueled by population growth and increasing education in the use of fertilizers.

“Ma’aden is acquiring unparalleled access to complementary distribution, blending and product-development capabilities in this fast-growth region,” said Hassan Al-Ali, Ma’aden’s senior vice president for phosphate. “This transaction will provide us with logistics advantages in Southeast Africa, and greater knowledge of on-the-ground customer requirements, both of which will be instrumental in better serving our customers.”

The Saudi global mining giant will secure the remaining 15 percent of Meridian’s equity over four years on agreed terms linked to the performance of the African company, which distributes approximately half-a-million tons of fertilizer through its network of granulation and blending plants, warehousing complexes and port facilities. 

HSBC acted as Ma’aden’s financial adviser on the deal and Baker McKenzie was the Saudi company’s legal adviser for this acquisition.