Saudia Cargo wins International Air Cargo Marketing Award at ACI 2018

Saudia Cargo was honored for its innovative campaigns and thematic booth designs across various global exhibitions.
Updated 03 March 2018
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Saudia Cargo wins International Air Cargo Marketing Award at ACI 2018

Saudia Cargo has received the International Air Cargo Marketing Award at this year’s Air Cargo India (ACI 2018).
At the gala awards night during the ACI 2018 held on Feb. 21 at the Grand Hyatt Hotel Mumbai, Saudia Cargo was honored for its innovative campaigns and thematic booth designs across various global exhibitions that have stirred business results.
These include Fly Fashion in Paris, which is specifically tailored for the global garment industry, Fly Perishables and Fly Flowers in Johannesburg for the African market, Fly Pharma in Munich and so on.
Saudia Cargo’s Global Marketing Manager Adel Sallam said: “It’s all about reading the trends of what the cargo customers will need in the future by building marketing infrastructure and engaging with their experience.”
He added: “Our tagline ‘Aspire to Cargo Anything, Anywhere, Anytime’ is taken quite literally by Saudia Cargo. It has made the customers understand the challenge we put ourselves through. When we are in sync with our customers, they realize that Saudia Cargo is coming closer to them like never before.”
R.K. Patra, group editor-in-chief of STAT Media Group, organizers of the event, said: “Our voters saw that Saudia Cargo’s marketing campaign went through and delivered the message and that we have started to approach the customers’ needs at an insightful level facilitating customers to find and understand more about the company’s services and facilities.”
Saudia Cargo is now the leading freight carrier serving the industry.
An independent company with more than 20 freighter destinations with its own fleet modern freighters, it also operates using the cargo bay of Saudi Arabian Airlines’ 127 mostly wide-body passenger aircraft plying across 52 destinations in four continents.
In 2017, Saudia Cargo won the International Cargo Airline of the year in Africa in February and the Air Cargo Industry Achievement Award in Munich in May.


Shell KSA supports special needs children

The event organized by the Disabled Children’s Association was held on Nov. 12.
Updated 09 December 2018
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Shell KSA supports special needs children

Shell Saudi Arabia has announced the continuation of its sponsorship for the Disabled Children’s Association (DCA) art program for two years (2018-2019). The announcement, made at an event organized by the DCA on Nov. 12, is part of Shell Saudi Arabia’s ongoing support for children with special needs.

Since its establishment in 1981, the Disabled Children’s Association has become one of the largest institutions specialized in the care of children with special needs in the Arab world.

The program held last month promoted the skills and artworks of such children.

To mark the collaboration between the two organizations, Abdulrahman bin Abdul Aziz Al-Suwailim, vice chairman of the Disabled Children’s Association’s executive committee, presented a commemorative shield to Mohammed Al-Zomaia, Shell Saudi Arabia’s general manager for corporate development.

“At Shell, we believe in creating an inclusive culture where everyone can thrive. Today’s talent is more diverse than ever before. An inclusive environment is key to innovating, developing and retaining talent, and it begins with the youngest members of our communities,” said Al-Zomaia.

Shell has been active in the Kingdom for over seven decades and has a wide variety of social investment activities in the country, many of which are centered around youth empowerment, such as Shell Intilaaqah and FutbolNet.

Shell Intilaaqah aims to strengthen young people’s career options by enabling them to switch from being an employee to becoming an employer, or making the transition from seeking employment to creating employment. Shell’s trainees have set up 1,100 businesses, in addition to 500 existing small and medium businesses. Together, they created over 3,000 jobs. Shell Intilaaqah has been training Saudi entrepreneurs since 2010. Over the past years, Shell Intilaaqah trained, supported and mentored 10,000 Saudis — the majority of whom were women. 

Shell and Football Club (FC) Barcelona Foundation work together and use football to teach children the importance of values. The FutbolNet program is a 12-week football training course for children supported by dedicated coaches. Futbolnet aims to infuse values like respect, teamwork and commitment, which are key for the children to develop as happy, healthy and value-adding individuals.