Saudia Cargo wins International Air Cargo Marketing Award at ACI 2018
Saudia Cargo wins International Air Cargo Marketing Award at ACI 2018
At the gala awards night during the ACI 2018 held on Feb. 21 at the Grand Hyatt Hotel Mumbai, Saudia Cargo was honored for its innovative campaigns and thematic booth designs across various global exhibitions that have stirred business results.
These include Fly Fashion in Paris, which is specifically tailored for the global garment industry, Fly Perishables and Fly Flowers in Johannesburg for the African market, Fly Pharma in Munich and so on.
Saudia Cargo’s Global Marketing Manager Adel Sallam said: “It’s all about reading the trends of what the cargo customers will need in the future by building marketing infrastructure and engaging with their experience.”
He added: “Our tagline ‘Aspire to Cargo Anything, Anywhere, Anytime’ is taken quite literally by Saudia Cargo. It has made the customers understand the challenge we put ourselves through. When we are in sync with our customers, they realize that Saudia Cargo is coming closer to them like never before.”
R.K. Patra, group editor-in-chief of STAT Media Group, organizers of the event, said: “Our voters saw that Saudia Cargo’s marketing campaign went through and delivered the message and that we have started to approach the customers’ needs at an insightful level facilitating customers to find and understand more about the company’s services and facilities.”
Saudia Cargo is now the leading freight carrier serving the industry.
An independent company with more than 20 freighter destinations with its own fleet modern freighters, it also operates using the cargo bay of Saudi Arabian Airlines’ 127 mostly wide-body passenger aircraft plying across 52 destinations in four continents.
In 2017, Saudia Cargo won the International Cargo Airline of the year in Africa in February and the Air Cargo Industry Achievement Award in Munich in May.
Marriott fetes first students trained under Tahseen
Marriott International, the world’s largest hotel chain, celebrated the graduation of its first intake of students for Tahseen, a hospitality leadership training program to develop local Saudi talent within the industry. Created in partnership with Cornell University, Tahseen is focused on fast-tracking the next generation of hospitality leaders from the Kingdom of Saudi Arabia, by providing them with operational experience and a springboard to accelerate in leadership roles within the industry.
The company on Wednesday graduated its inaugural batch at a ceremony hosted by Alex Kyriakidis, president and managing director of Marriott International Middle East and Africa in the presence of Dr. Bruce Tracey, Professor at Cornell University, and the graduating class.
Speaking at the ceremony, Kyriakidis said: “Marriott International is a company that believes in putting people first and we are committed to giving our associates world-class training and the opportunity to grow and reach their potential personally and professionally. Our vision is to develop future Saudi leaders, empowered with the knowledge, skills and opportunities to be successful, and provide them with a fast track to management roles such as general managers.
"Building a sustainable and robust hospitality education program like Tahseen for our Saudi nationals, which nurtures and builds talent among the youth, is indeed key to our success.”
David Leman, the chief human resources officer, Middle East and Africa for Marriott International, said: “Over the past four decades we have worked hard to consciously develop local talent and prepare them to become future leaders in hospitality. Today we employ more than 5,000 associates across our hotels in the Kingdom, with almost 35 percent of them being Saudi nationals.
"We see an opportunity to strategically develop this further and are delighted to have partnered with Cornell, the university with the best track record globally for hospitality education.”
Tahseen was launched by Marriott International in Saudi Arabia in 2017 and the graduates have received encouraging results, paving the way for a wider rollout of the program in 2019. A total of 11 hotels participated in the inaugural program with tremendous support from all of the owners of the participating hotels, developing dedicated Saudi nationals into department heads.
Saudi Arabia is a strategic growth market for Marriott International and the company is committed to supporting and enhancing the tourism industry in the Kingdom with Tahseen. The highly individualized program created in partnership with Cornell University focuses on practical application across all departments as well as an in-depth understanding of leadership skills led by teams across Marriott’s participating hotels over a course of 12 to 18 months.
In addition, participants obtained first-hand experience through the Cornell e-learning platforms and a university-led development program tailored specifically for the Saudi nationals.
During the graduation ceremony, all participants received their Tahseen diplomas as well as a certificate in hospitality management from Cornell University, along with their new employment contracts from their respective hotels.
While there are many success stories, some remarkable results include candidates such as:
· Dareen Al-Zaabi, who will take on the role of assistant conference and catering sales manager at the Ritz-Carlton, Riyadh
· Omar Ibrahim Trmesani, who will continue his career as a director of loss prevention and human resources manager at the Sheraton, Jeddah
· Malak Abdulqadir Farhat, who will continue as a junior sous chef in the culinary team at the Ritz-Carlton, Jeddah
· Meshal Mahdali, who will continue his career as sales manager at the Marriott Riyadh
Tahseen is a program that falls under Marriott International’s new sustainability and social impact platform, Serve 360: Doing Good in Every Direction, which guides how the company makes a positive and sustainable impact wherever it does business. From empowerment opportunities to sustainable hotel development, the platform is designed to foster business growth while balancing the needs of associates, customers, owners, the environment and communities.
One of the priority areas, or “coordinates,” of Serve 360 is Empower Through Opportunity. Tahseen is a program that directly supports and brings this vision to life.
Marriott International is the largest international hotel operator in Saudi Arabia with a strong footprint of 25 operating hotels and more than 8,000 rooms across nine brands including the Ritz-Carlton, Le Meridien, Marriott Executive Apartments, Marriott Hotels, Sheraton Hotels & Resorts, Aloft, Courtyard by Marriott, Four Points by Sheraton and Residence Inn by Marriott. With another 28 hotels in the pipeline, the company will add nearly 5,000 rooms, debuting new brands including Autograph Collection, Delta Hotels, Element and Westin.
Marriott International is currently recruiting candidates internally and externally for the second intake of Tahseen, which begins in January 2019.