Saudi fashion designer puts local women in the driving seat

The video features Saudi entrepreneur Bayan Linjawi, co-founder of Blossom MENA, an online platform that promotes technology entrepreneurship in Saudi Arabia.
Updated 20 June 2018
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Saudi fashion designer puts local women in the driving seat

JEDDAH: A leading Saudi fashion designer has released a short film celebrating the changing role of women in the Kingdom.
The film, entitled “sa’aqood,” or Arabic for “I will drive,” was produced by Hatem Al-Akeel, founder and creative director of the Toby label. It highlights women’s ability to drive and lead, both physically and metaphorically.
Al-Akeel has been showing support for women’s empowerment through his innovative designs for some time.
“The driving concept is very symbolic,” he said.
“Seeing a woman drive shows how we’re heading toward a more progressive and moderate Saudi Arabia. Women now are more empowered and are moving forward with respect to the culture and traditions.
“My whole ethos has been to show the tremendous potential and capabilities of Saudi Arabia. The video’s message is to empower women and also show the levels of excellence, luxury and sophistication Saudi women can strive for,” he said.
The video features Saudi entrepreneur Bayan Linjawi, co-founder of Blossom MENA, an online platform that promotes technology entrepreneurship in the Kingdom.
“It’s not about driving a car, it’s about having the choice as a woman to participate in social, economic and political activities. It’s steering one’s life,” said Linjawi.
The video sends a message that women are ready to take on leadership roles and tackle any challenge.
“I am a firm believer in creating messages, and they have always been that Saudi Arabia can hold its own against any culture — we have so much to offer,” said Al-Akeel.
The fashion founder wants to show the positive side of tradition with designs that have transformed the common abaya into a style statement, for example.


Saudi Arabia retains world tourism body seat

Updated 5 min 41 sec ago
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Saudi Arabia retains world tourism body seat

  • Saudi Arabi’s place on the UNWTO executive council is in line with the tourism aims of the leadership’s Vision 2030 reform plan — to transform Saudi Arabia into a global tourist destination
CAIRO: Saudi Arabia has retained its seat on the executive council of the World Tourism Organization (UNWTO) for the Middle East region for the third time in a row, the Saudi Press Agency reported.
Saudi Arabia was participating in a UNWTO regional committee meeting held on Sunday in Cairo.
The country was represented by the Saudi Commission for Tourism and National Heritage (SCTH) and the delegation was headed by Ahmad bin Aqil Al-Khatib, who is chairman of the SCTH board of directors.
The Kingdom’s place on the UNWTO executive council is in line with the tourism aims of the leadership’s Vision 2030 reform plan — to transform Saudi Arabia into a global tourist destination.
Al-Khatib held bilateral meetings with a number of officials including the secretary-general of the UNWTO, Zurab Pololikashvili, and Egypt’s Minister of Tourism Dr. Rania Al-Mashat.
Recently, the Kingdom announced that tourists would be offered special “events” visas to visit Saudi Arabia. SPA Cairo