Saudi fashion designer puts local women in the driving seat

The video features Saudi entrepreneur Bayan Linjawi, co-founder of Blossom MENA, an online platform that promotes technology entrepreneurship in Saudi Arabia.
Updated 20 June 2018
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Saudi fashion designer puts local women in the driving seat

JEDDAH: A leading Saudi fashion designer has released a short film celebrating the changing role of women in the Kingdom.
The film, entitled “sa’aqood,” or Arabic for “I will drive,” was produced by Hatem Al-Akeel, founder and creative director of the Toby label. It highlights women’s ability to drive and lead, both physically and metaphorically.
Al-Akeel has been showing support for women’s empowerment through his innovative designs for some time.
“The driving concept is very symbolic,” he said.
“Seeing a woman drive shows how we’re heading toward a more progressive and moderate Saudi Arabia. Women now are more empowered and are moving forward with respect to the culture and traditions.
“My whole ethos has been to show the tremendous potential and capabilities of Saudi Arabia. The video’s message is to empower women and also show the levels of excellence, luxury and sophistication Saudi women can strive for,” he said.
The video features Saudi entrepreneur Bayan Linjawi, co-founder of Blossom MENA, an online platform that promotes technology entrepreneurship in the Kingdom.
“It’s not about driving a car, it’s about having the choice as a woman to participate in social, economic and political activities. It’s steering one’s life,” said Linjawi.
The video sends a message that women are ready to take on leadership roles and tackle any challenge.
“I am a firm believer in creating messages, and they have always been that Saudi Arabia can hold its own against any culture — we have so much to offer,” said Al-Akeel.
The fashion founder wants to show the positive side of tradition with designs that have transformed the common abaya into a style statement, for example.


Cirque du Soleil prepares ground-breaking show in King Fahd Stadium

Updated 27 min 44 sec ago
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Cirque du Soleil prepares ground-breaking show in King Fahd Stadium

Arab News JEDDAH: A joint press conference between the MBC Group, the General Entertainment Authority, and Cirque du Soleil was held at King Fahd Stadium on Thursday afternoon to answer media questions and give some details about Cirque du Soleil’s upcoming special performance, part of Saudi Arabia’s 88th National Day celebrations. The show is slated to be one of the biggest performed by the Cirque and their first in Saudi Arabia. It is a one-night-only, exclusive event, designed especially for this occasion.
Daniel Fortin, vice president of Creation at Cirque du Soleil, teased the audience with a few details of the upcoming show. “With a cast and crew of over 300, this is one of the biggest shows we’ve ever done,” he said.
“Without giving too much of the plot away, the story is centered around the sun, and takes place from sunset to sunrise. Everything from the costumes to the stage props was created as a homage to Saudi culture. You’ll see a lot of Bedouin influences in the staging and in the music. We drew inspiration from a variety of sources, such as traditional Bedouin tents, desert scenery, even the stadium itself.”
The show has been in development for six months, and the cast and crew have been preparing for the show at the King Fahd International Stadium since the beginning of August.
The show will contain new technology, and 16 unprecedented acrobatic acts. However, Fortin refused to share too many details. “You’ll just have to see what we have planned at the show.” He said. “But I think you will be impressed. We’re doing things we’ve never done before.”
Tickets to the show sold out in less than 48 hours after their release; an incredible feat as the show has allocated more than 27,000 seats for the performance. Abdulrahman Al Khalifa, spokesperson for the General Entertainment Authority, was pleased— but not entirely surprised— by the public’s reaction to news of the show. “We felt that variety in the types of events we brought to Saudi Arabia was important,” he said, “and we conducted a number of research workshops to determine what sort of events would be well-received by the public. Cirque du Soleil was mentioned frequently in our research, so we’re very happy to have had the opportunity to bring them here.”
MBC head of events Omar Al Radi also expects a big response to the televising of the show, which he estimates will break records. “We’re broadcasting the show live on both our local and international channels, such as those in Europe and in America.” he said.
“We’re expecting over 200 million views. Probably record-breaking numbers. MBC is proud to have been part of bringing this historic event to Saudi Arabia, and we can’t wait for you to see it.”