Saudi fashion designer puts local women in the driving seat

The video features Saudi entrepreneur Bayan Linjawi, co-founder of Blossom MENA, an online platform that promotes technology entrepreneurship in Saudi Arabia.
Updated 20 June 2018
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Saudi fashion designer puts local women in the driving seat

JEDDAH: A leading Saudi fashion designer has released a short film celebrating the changing role of women in the Kingdom.
The film, entitled “sa’aqood,” or Arabic for “I will drive,” was produced by Hatem Al-Akeel, founder and creative director of the Toby label. It highlights women’s ability to drive and lead, both physically and metaphorically.
Al-Akeel has been showing support for women’s empowerment through his innovative designs for some time.
“The driving concept is very symbolic,” he said.
“Seeing a woman drive shows how we’re heading toward a more progressive and moderate Saudi Arabia. Women now are more empowered and are moving forward with respect to the culture and traditions.
“My whole ethos has been to show the tremendous potential and capabilities of Saudi Arabia. The video’s message is to empower women and also show the levels of excellence, luxury and sophistication Saudi women can strive for,” he said.
The video features Saudi entrepreneur Bayan Linjawi, co-founder of Blossom MENA, an online platform that promotes technology entrepreneurship in the Kingdom.
“It’s not about driving a car, it’s about having the choice as a woman to participate in social, economic and political activities. It’s steering one’s life,” said Linjawi.
The video sends a message that women are ready to take on leadership roles and tackle any challenge.
“I am a firm believer in creating messages, and they have always been that Saudi Arabia can hold its own against any culture — we have so much to offer,” said Al-Akeel.
The fashion founder wants to show the positive side of tradition with designs that have transformed the common abaya into a style statement, for example.


Saudi businesswomen eye greater role in the economy with end to driving ban

The end of the driving ban is expected to help bring an economic windfall for Saudi women. (Shutterstock)
Updated 23 June 2018
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Saudi businesswomen eye greater role in the economy with end to driving ban

  • The historic move is a huge step forward for businesswomen in the Saudi Arabia, says businesswoman
  • A recent survey by the Jeddah Chamber of Commerce indicated that transportation was a major concern holding Saudi women back from joining the labor market

The end of the driving ban will boost women’s financial power and allow them to play a bigger role in economic and social diversification in line with Vision 2030, prominent businesswomen said on Friday.

Hind Khalid Al-Zahid was the first Saudi woman designated as an executive director — for Dammam Airport Company — and also heads the Businesswomen Center at the Eastern Province Chamber of Commerce and Industry. 

She sees the historic move as a huge step forward for businesswomen in the Kingdom.

“Women being allowed to drive is very important; of course this will help a lot in sustainable development as the lifting of the ban on women driving came as a wonderful opportunity to increase women’s participation in the workforce,” she told Arab News on Friday, ahead of the end of the ban on Sunday.

She added that women in the job market are under-represented; they make up to 22 percent of the national workforce of about six million according to official estimates. Lifting the ban will help to take women’s representation in the workforce to 30 percent by 2030, she said.

“This is not just the right thing to do for women’s emancipation, but also an essential step in economic and social development as part of the reforms,” she said.

She said that there were different obstacles in increasing women’s participation in the workforce and other productive activities, and the driving ban was one of them. It was a strategic issue that needed to be addressed on a priority basis. With the issue resolved, it would help immensely in giving Saudi women better representation as they would help to diversify the Saudi economy and society.

She said that women could contribute hugely to the workforce and labor market as half of Saudi human resources were female, and unless allowed to excel in different sectors it would not be possible to do better, mainly because of restricted mobility.

A recent survey by the Jeddah Chamber of Commerce indicated that transportation was a major concern holding Saudi women back from joining the labor market.

Nouf Ibrahim, a businesswoman in Riyadh, said: “It will surely boost female economic participation and help increase women’s representation in the workforce immensely. It will also help to reduce the overall national unemployment rate as most of the unemployed are women and many of them are eligible as university graduates.”

She echoed the opinion that the move would help to bring an economic windfall for Saudi women, making it easier for them to work and do business, and thus play a bigger and better role that would help economic and social diversification in line with Saudi Vision 2030.

“Being able to drive from Sunday onwards after the ban is lifted will be a wonderful experience. Earlier we were dependent on a male family member and house driver to take us to workplace, to the shopping center, school or other required places for some work, now we can drive and that will allow active participation in productive work,” Sulafa Hakami, a Saudi woman working as the digital communication manager with an American MNC in Riyadh, told Arab News.

“Saudi women can now share effectively the bigger and better responsibilities,” she said.