Saudi fashion designer puts local women in the driving seat

The video features Saudi entrepreneur Bayan Linjawi, co-founder of Blossom MENA, an online platform that promotes technology entrepreneurship in Saudi Arabia.
Updated 20 June 2018
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Saudi fashion designer puts local women in the driving seat

JEDDAH: A leading Saudi fashion designer has released a short film celebrating the changing role of women in the Kingdom.
The film, entitled “sa’aqood,” or Arabic for “I will drive,” was produced by Hatem Al-Akeel, founder and creative director of the Toby label. It highlights women’s ability to drive and lead, both physically and metaphorically.
Al-Akeel has been showing support for women’s empowerment through his innovative designs for some time.
“The driving concept is very symbolic,” he said.
“Seeing a woman drive shows how we’re heading toward a more progressive and moderate Saudi Arabia. Women now are more empowered and are moving forward with respect to the culture and traditions.
“My whole ethos has been to show the tremendous potential and capabilities of Saudi Arabia. The video’s message is to empower women and also show the levels of excellence, luxury and sophistication Saudi women can strive for,” he said.
The video features Saudi entrepreneur Bayan Linjawi, co-founder of Blossom MENA, an online platform that promotes technology entrepreneurship in the Kingdom.
“It’s not about driving a car, it’s about having the choice as a woman to participate in social, economic and political activities. It’s steering one’s life,” said Linjawi.
The video sends a message that women are ready to take on leadership roles and tackle any challenge.
“I am a firm believer in creating messages, and they have always been that Saudi Arabia can hold its own against any culture — we have so much to offer,” said Al-Akeel.
The fashion founder wants to show the positive side of tradition with designs that have transformed the common abaya into a style statement, for example.


Formula E’s Felipe Massa races ‘fastest animal on planet’ in Saudi Arabia

Updated 19 min 54 sec ago
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Formula E’s Felipe Massa races ‘fastest animal on planet’ in Saudi Arabia

  • ABB FIA Formula E Championship listens to fans by pitting Gen2 car and Felipe Massa in race against a peregrine falcon in Saudi Arabia
  • Spreading his wings for the first time in Formula E machinery, 90-kilometers south-west of the Ad Diriyah, Massa’s mirrors loomed large with the claws of the peregrine falcon

RIYADH: Formula E driver Felipe Massa behind the wheel of a Gen2 racing car has gone up against a peregrine falcon in a straight fight in Saudi Arabia to outrun the fastest animal on the planet.

It’s not the first time the fully-electric Formula E car has been pitted against a member of the animal kingdom, with reigning champion Jean-Eric Vergne racing a cheetah on the Western Cape of South Africa last year.

Narrowly edging out the fastest land mammal in 2017, Formula E fans asked for a re-match — but this time together with more stern competition. Listening to the feedback of fans on social media, it was the turn of the peregrine falcon, capable of reaching speeds in excess of 350 km/h (217 mph) when diving through the skies above Saudi Arabia.

Massa was in the Kingdom ahead of the 2018 ‘Saudia’ Ad Diriyah E-Prix, which will see the racing legend line-up on the Formula E starting grid for the first time on December 15 at the stunning UNESCO World Heritage site on the outskirts of Riyadh.

For the battle of man and machine vs the natural world, the winged predator was trained to set its sights on a different kind of prey roaming through the desert — with a lure attached to the roll hoop of the advanced new-look Gen2 car.

Spreading his wings for the first time in Formula E machinery, 90-kilometers south-west of the Ad Diriyah, Massa’s mirrors loomed large with the claws of the peregrine falcon. But did he manage to shake off his opponent?

To watch Felipe and the falcon in flying formation, visit — https://youtu.be/ERxeaV60_7g

Felipe Massa, VENTURI Formula E Team driver, said: “It was an incredible experience for me to race against the fastest member of the animal kingdom — it’s not something I will forget in a hurry. I like the fact that this idea came from the fans, and Formula E listened and accepted the challenge.

“The footage from the drive is very special and it was a privilege to take part. I’m looking forward to returning to Ad Diriyah and to start racing. It’ll be my first race in Formula E and I’m eager to get behind the wheel again. I’ve missed racing and this series has shown to be one of the most competitive out there.”

The 2018 ‘Saudia’ Ad Diriyah E-Prix is the opening round of the 2018/19 ABB FIA Formula E Championship and the competitive debut of the Gen2 car and VENTURI Formula E Team driver Felipe Massa.

As well as Formula E action, exciting fan zones, entertainment and cultural attractions, plus unique dining and retail experiences will be awaiting ticketholders at Ad Diriyah, across three days, starting December 13.

That evening, December 13, will see Enrique Iglesias and Jason Derulo kick off the first of three incredible nights of music concerts for fans. The following day, December 14, Arab music legend Amr Diab and globally-renowned pop band Black Eyed Peas will delight the audience. And, on December 15, race day, following the exhilarating 2018 ‘Saudia’ Ad Diriyah E Prix, US smash hit OneRepublic and superstar DJ/producer David Guetta will bring the event to an electrifying finale.

Only fans holding tickets will be able to access the entire Ad Diriyah site, including all the action, fun, and thrilling complimentary concerts.

Tickets are on sale at http://fiaformulae.com/Ad-Diriyah and are also available at Point of Sale units at Riyadh Park Mall, Oud Square and Doos Carting (only Grandstand tickets from Doos) and Seven Car Lounge.