Saudi film producer clinches distribution deal with Vox

Updated 08 March 2018
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Saudi film producer clinches distribution deal with Vox

LONDON: Saudi Arabian film animation producer Myrkott has signed an exclusive distribution agreement with Dubai-based Vox Cinemas, the largest movie operator in the Middle East.
Vox will distribute the company’s films to all theaters in the Gulf and North Africa.
Myrkott is behind the YouTube animated hit Masameer which has attracted more than 700 million views.
Mohamed Al-Hashemi, country manager in KSA for Majid Al Futtaim Ventures (the leisure and entertainment company that owns and operates Vox) said:
“Myrkott is proof that Saudi creative industries are going to be a powerful player regionally and internationally in the years to come.”
He added: “Vox Cinemas is delighted to provide Myrkott with the regional distribution pedigree that will help their already hugely successful content find new audiences.”
Part of the distribution agreement will include a feature film version of Masameer that has enthralled Middle Eastern audiences.
At the end of last month Vox provided its first screenings to the Kingdom with a program that aimed to raise awareness of Alzheimer’s disease within the Gulf Cooperation Council region.
Vox, with 29 cinema complexes and 294 screens across the Middle East and North Africa, is the region’s largest and most rapidly growing cinema chain.


Moody’s upgrades Egypt’s rating to B2, expects more economic growth

Updated 29 min 21 sec ago
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Moody’s upgrades Egypt’s rating to B2, expects more economic growth

  • Moody’s believes Egypt’s large domestic funding base would support its resilience to refinancing shocks
  • The ratings agency expects energy price hikes as part of Egypt’s fuel subsidy reform

CAIRO: Rating agency Moody’s has upgraded Egypt’s sovereign rating, saying ongoing economic reforms will help improve its fiscal position and boost economic growth.
Moody’s upgraded the long-term foreign and local currency issuer ratings of Egypt to B2 from B3. The outlook was changed to stable from positive.
The decision was based on “Moody’s expectation that ongoing fiscal and economic reforms will support a gradual but steady improvement in Egypt’s fiscal metrics and raise real GDP growth,” the agency said in a statement late on Wednesday.
Moody’s also said it believed Egypt’s large domestic funding base would support its resilience to refinancing shocks despite the government’s very high borrowing needs and interest costs.
Moody’s said it expected a steady improvement of Egypt’s fiscal position, “albeit from very weak levels.”
Maintained primary budget surpluses combined with strong nominal GDP growth would help reduce the general government debt/GDP ratio to below 80 percent by the 2021 fiscal year from 92.6 percent in the 2018 fiscal year, it said.
Egypt’s fiscal year runs from July to June.
Moody’s also said it expected energy price hikes as part of Egypt’s fuel subsidy reform, which it believed would be completed in the 2019 fiscal year. This, along with the fiscal reforms implemented in the last few years, would allow the government to maintain the primary budget balance in surplus in the next few years, Moody’s said.
The upgraded rating was expected, but still good news for Egypt, said Allen Sandeep, head of research at Naeem Brokerage.
“It should help its case for new international bond issuances as we move forward,” he said.
Egypt is pushing ahead with tough economic reforms as part of a three-year $12 billion IMF loan deal signed in 2016.
The reforms, aimed at attracting investors who fled during the 2011 uprising, have included new taxes, deep cuts to energy subsidies and a currency devaluation. The reforms have helped the economy recover, but have also put the budgets of tens of millions of Egyptians under strain.