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Saudi film producer clinches distribution deal with Vox

LONDON: Saudi Arabian film animation producer Myrkott has signed an exclusive distribution agreement with Dubai-based Vox Cinemas, the largest movie operator in the Middle East.
Vox will distribute the company’s films to all theaters in the Gulf and North Africa.
Myrkott is behind the YouTube animated hit Masameer which has attracted more than 700 million views.
Mohamed Al-Hashemi, country manager in KSA for Majid Al Futtaim Ventures (the leisure and entertainment company that owns and operates Vox) said:
“Myrkott is proof that Saudi creative industries are going to be a powerful player regionally and internationally in the years to come.”
He added: “Vox Cinemas is delighted to provide Myrkott with the regional distribution pedigree that will help their already hugely successful content find new audiences.”
Part of the distribution agreement will include a feature film version of Masameer that has enthralled Middle Eastern audiences.
At the end of last month Vox provided its first screenings to the Kingdom with a program that aimed to raise awareness of Alzheimer’s disease within the Gulf Cooperation Council region.
Vox, with 29 cinema complexes and 294 screens across the Middle East and North Africa, is the region’s largest and most rapidly growing cinema chain.

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