Careem pledges to recruit 20,000 female Captains by 2020

Updated 11 March 2018
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Careem pledges to recruit 20,000 female Captains by 2020

Careem, a leading ride-hailing app in the region, has announced its commitment to recruit more women as “Captains” (Careem drivers) on its platform. Founded in 2012 in Dubai, Careem now has a footprint of close to 100 cities across the wider Middle East and some 500,000 Captains signed up to its platform.
Careem currently has female Captains in the UAE, Egypt, Pakistan, Jordan, Morocco, Lebanon, and Palestine. Despite societal norms of driving being a job associated only with men, Pakistan leads the female fleet in numbers and sees female Captains signed up to drive bikes and rickshaws as well as cars.
Following the historical announcement in Saudi Arabia in September 2017 that women would now be allowed to drive, Careem was quick to register more than 2,000 women across Riyadh, Jeddah and Dammam. With a female-only call center already operational in Jeddah, Careem will look to launch a female-only training center in the Kingdom later this year with specialized training materials and female coaches.
The Women Captains Committee at Careem will work on a range of projects such as improving experience for female Captains in all markets as well as preparing female Captains to drive in Saudi Arabia. The committee includes Captain Experience, Safety and Security, Social Impact, Sustainability and Supply teams, who together, will create tailored programs for female Captains to both attract and retain them. In light of the ongoing instability in certain areas of the region, heightened safety and security measures will be put in place to keep female Captains safe.
Careem said it will also address the needs of mothers wishing to register on their platform, looking into incentive structures and comfortable, flexible environments for them to work in.
Mudassir Sheikha, CEO and co-founder of Careem, said: “We realize that up until today we have focused our efforts predominantly on attracting and catering to male Captains.
It’s time for us and the entire industry to wake up. Not only is there a moral obligation to do so, but there’s also a huge opportunity to grow our business around women and give them the economic opportunity to excel. Women are often the primary breadwinners and are looking for alternative, flexible ways to support their families.”


Careem honors outstanding captains in Riyadh

Updated 12 December 2018
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Careem honors outstanding captains in Riyadh

Careem held the first edition of its Captain’s Excellence Award Ceremony in Riyadh on Saturday. The event, which will be held annually, was the first-of-its-kind in the region and welcomed over 300 top-performing “captains” (Careem drivers) across the Kingdom. 

The captains were awarded based on different criteria such as: Captains with the highest number of trips, highest (customer-given) ratings and longest serving captains. Rewards were also handed out to captain ambassadors, i.e. those with the highest number of referrals and captains that were given a special shoutout on social media by customers for their dedication to their service. Several rewards were handed out along with the grand prize, a brand new car. 

Abdulla Elyas, chief people officer and co-founder of Careem, opened the event with an ode to the captains in attendance, thanking them for their service and commitment in driving impact through meaningful initiatives across the Kingdom. Some of these initiatives included the vaccination campaign in collaboration with the Ministry of Health, which helped more than 100,000 men, women and children across 17 cities get vaccinated in their own homes. Careem also collaborated with Bupa Arabia during Ramadan this year to donate clothes from customers to people in need, where over 180,000 donations were collected. 

Elyas also announced Careem’s partnership with Alwaleed Philanthropies (AP) in delivering the first installment of cars for the empowerment of people with special needs. The foundation, chaired by Prince Alwaleed bin Talal, will provide a number of cars over the course of seven years to men and women of the Society for Physically Disabled Adults (Harakia) after being trained.

“Our captains are the lifeblood of our business and we wanted to celebrate these men and women for helping us achieve our mission of simplifying and improving the lives of people in the Kingdom,” Elyas said. 

“We are proud to have 395,000 ‘captainahs’ (female drivers) and captains registered with us to date in Saudi Arabia, providing over 122 million rides. This ceremony is our small way to thank them for their service and reward them for the hard work they put in every day so that people have a safe way to get around. Without them, we wouldn’t be where we are today” 

Muaaed Al-Saeed, a representative from the Public Transport Authority (PTA), said: “We are excited to have you all; you have overcome each obstacle you were faced with in a short span of time and for that we are extremely proud.” 

He added: “On this occasion, I convey the regards of PTA President Dr. Rumaih Al-Rumaih. The participation of myself and Majed Al-Zahrani, PTA general manager, is proof of our support to all the captains.”