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Saudi food entrepreneurs are thinking outside the cake box

Instagram was always famous for the pictures people took of their meals and uploaded to their accounts. This paved the way for the many talented bakers who had the potential to sell their goods. These foods are unique, have a better variety and a reasonable pricing scheme. Also, these are perfect for people looking for “the taste of home.” As time passes there are more and more accounts appearing, each one introducing a newer, more innovative idea. Dareen Shakir, a 29-year-old Saudi with an American mother, who runs the account @dees_cakesnbakes, started five years ago in 2013. She fuses Middle Eastern-style sweets with Western ones and has 23,000 followers.
(Photo courtesy: Omaima Al-Shareef @omi_photography)