Facebook extends ad map after Israeli complaint

File Photo showing Israeli soldiers taking position close to Ramallah in the occupied West Bank, Facebook has amended its policy to include Jewish neighborhoods located outside the 1967 borders in ads targeting residents of Jerusalem
Updated 17 March 2018
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Facebook extends ad map after Israeli complaint

JERUSALEM: Facebook has reportedly expanded its ad map to reach Israeli residents living beyond the 1967 borders, following a complaint by an Israeli official, a local report said on Friday.

The social networking site has amended its policy to include Jewish neighborhoods located outside the 1967 borders in ads targeting residents of Jerusalem, according to Israel Hayom newspaper.

The newspaper said that Israeli Deputy Foreign Minister Tzipi Hotovely filed a complaint after learning that Facebook ads are limited only to Jerusalem neighborhoods within the 1967 borders.

The 1967 borders refer to the boundaries of the Palestinian state that existed before the war in which Israel occupied East Jerusalem, the West Bank and the Gaza Strip.

Companies that advertised products or services to Israelis on Facebook were able to target only Israelis living inside the Green Line.

But after Hotovely contacted Facebook, the networking site conceded that its “commercial business should not define the borders of any country.”

Israel Hayom reported that Hotovely “welcomed the move and thanked Facebook for its swift response and professional handling of the issue.”


Facebook accused of discrimination with job ad targeting

Updated 19 September 2018
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Facebook accused of discrimination with job ad targeting

  • It charges that job ads on Facebook targeted male users only
  • Facebook lets advertisers target ads on the basis of gender and age, which is against the law in America

WASHINGTON: A complaint has been filed with the US government accusing Facebook and 10 other companies of using the platform’s job ad targeting system to discriminate on the basis of gender.
The complaint was announced Tuesday by the American Civil Liberties Union, a union called the Communications Workers of America and a labor law firm, on behalf of three female job seekers and a group of “thousands” of members represented by the union.
It charges that job ads on Facebook targeted male users only. It also alleges that most of the listings were for jobs in male-dominated fields, so women and non-binary users were excluded from seeing these ads.
Facebook lets advertisers target ads on the basis of gender and age, which is against the law in America, the complaint reads.
“I shouldn’t be shut out of the chance to hear about a job opportunity just because I am a woman,” said Bobbi Spees, one of the three women named in the complaint.
Facebook spokesman Joe Osborne said in a statement to CNNMoney that there is no place for discrimination on Facebook.
“It’s strictly prohibited in our policies, and over the past year we’ve strengthened our systems to further protect against misuse,” Osborne said.
Facebook will defend itself once it has reviewed the complaint, he added.
The ACLU noted that online platforms such as Facebook are generally not liable for content published by others.
“But in this case, Facebook is doing much more than merely publishing content created by others,” the advocacy group argued.
“It has built the architecture for this discriminatory marketing framework, enabled and encouraged advertisers to use it, and delivered the gender-based ads according to employers’ sex-based preferences.”
Last month the US Department of Housing and Urban Development accused Facebook of breaking the law by letting landlords and home sellers use its ad-targeting system to discriminate against potential buyers or tenants.
Facebook responded by cutting more than 5,000 ad-targeting options to prevent advertisers from discriminating on the basis of traits such as religion or race.