Annabella Hilal boosts Beirut boutique’s profile

Annabella Hilal (Instagram)
Updated 18 March 2018
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Annabella Hilal boosts Beirut boutique’s profile

DUBAI: Lebanese model and TV presenter Annabella Hilal offered an unexpected boost to the online profile of Beirut-based “concept store” One Melrose on Saturday.
Hilal, a former Miss Lebanon and Miss World contestant, posted on Instagram an image of herself at MTV Lebanon’s HQ in Beirut dressed in stunning blue-grey Herve Legere bandage dress from One Melrose which garnered over 20,000 ‘Likes’ within 24 hours.
Hilal, 31, is the host of MTV Lebanon’s “Celebrity Duets,” which finished its second season last month, with Lebanese actress Maguy Bou Ghosn claiming first place.
Hilal got her big TV break at LBC, as the anchor and presenter on two shows: “Mission Fashion” and “Helwe w Murra,” before moving on to host the wildly popular talent show “Arab Idol” alongside Ahmed Fahmi on rival network MBC.
But Hilal’s talents go far beyond television. She holds a masters in law and has reportedly said that her ambition is to become a judge.
Hilal is also, according to MTV Lebanon’s website, an “emeritus lecturer in the field of Human Rights” and has given a number of talks both at home and internationally.
With over 1.8 million followers on Instagram, Hilal is one of the Arab world’s most popular TV presenters and leading social-media influencers, and her post in praise of shopping local will undoubtedly raise the profile of One Melrose — which currently has just over 5,500 Instagram followers.


Saudi fashion label puts women in limelight

Renad Hefni showcases her brand Royaled collection. Her bold spring/summer collection aims to make women feel powerful and confident.( Photo/Supplied)
Updated 19 July 2018
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Saudi fashion label puts women in limelight

  • In 2018, Saudi Arabia hosted its first Fashion Week in Riyadh and also made history by lifting its driving ban on women.
  • Renad Hefni won the Women Appreciation Month fashion award created by Femi9fashion brand in Jeddah

JEDDAH: Fashion and couture are on the rise in Saudi Arabia with the increase in young Saudi fashion icons and the growth of the creative community.

In 2018, the Kingdom hosted its first Fashion Week in Riyadh and also made history by lifting its driving ban on women.

With the growth of female empowerment in Kingdom, Renad Hefni, a fashion designer and graduate of Dar Al-Hekma University, began her brand Royaled to empower young women in the country. 

Hefni believes that “changing someone’s appearance can lead to changing people’s attitude toward one another.” Her brand celebrates female power.

“Royaled looks to celebrate every woman who treasures her character by crowning her with a virtual crown and a throne fit for the queen aura that radiates with inspiration. Jeweled with grace, charm and confidence,” she said.

Hefni told Arab News that to her the crown represents power, victory and glory. “It symbolizes leadership to closely align the women of the 21st century with their rights of passage to confidence and influence.”

She believes Royaled will stand out to young Saudi women as it represents their need to thrive and conquer.

“When everyone started to see the brand, they understood the message completely — from the logo to the slogan to all the crowns placed on every garment. Being recognized, understood and appreciated for why I became a designer is my proudest achievement,” Hefni said.

She promotes women’s rights through her fashion label. One of her collections, titled “Enthrone,” consists of half garments to let women feel that “they are the missing beautiful piece in every garment.”

Hefni won the Women Appreciation Month fashion award created by Femi9fashion brand in Jeddah.

Royaled has already made a name for itself with two fashion shows in Dubai and more to come. Royaled has a broad vision for the future.

“Our vision is to reach a wider audience in different countries and to dress some of the most powerful and well-known women. Royaled looks to expand its target market and reach international fashion weeks.” The brand has launched its spring/summer collection “The Ruler.” 

Inspired by the 1980s hiphop style mixed with Middle Eastern glam, the collection reminds women “of their power and confidence, creating a movement, an army of strong and capable women,” reads a post shared on the brand’s Instagram page.

UAE-Yemeni singer Balqees Fathi appeared in a video clip wearing Royaled’s tower collar vest.

Royaled was established in 2015 — it is a new name that has made big steps. See the brand’s page on Instagram: @RoyaledbyRH.