First YouTube Space in MENA region launched at Dubai Studio City

The Space is dedicated to YouTube content creators.
Updated 19 March 2018
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First YouTube Space in MENA region launched at Dubai Studio City

YouTube announced on Sunday the opening of the Middle East and North Africa’s first YouTube Space at Dubai Studio City, a facility dedicated to supporting the growing creator community in the region by giving them access to a state-of-the-art production space.
The Space, the 10th in the world, is dedicated to YouTube content creators who will have free access to high-end audio, visual and editing equipment in addition to training programs, workshops and courses. More than 440,000 creators have visited nine YouTube Spaces around the world since the program first launched in 2012.
“Creators are the heartbeat of YouTube and supporting them has long been one of our most important priorities. We’re proud of the meteoric rise of Arabic content on YouTube, which has been spearheaded by a diverse and growing community of creators from different parts of the Arab world. We want the YouTube Space in Dubai to be a hub where creators don’t just continue to make the videos millions of people have grown to love but to also experiment with new formats and ideas made possible by the Space’s production facilities.
As a platform, YouTube provides a blank canvas for creative expression and the Space will be one of the tools creators use to tell their own stories,” said David Ripert, head of YouTube Spaces in Europe, Middle East, and Africa.
“We are very pleased to be selected as a hub for the region’s first YouTube space. In today’s world, content creation is very valuable and depicts meaningful content to the public. With the launch of the YouTube space, Dubai Studio City aims to cultivate a collaborative environment where like-minded people can create innovative content, which can cross borders and impact a wide and diverse audience,” said Majed Al-Suwaidi, managing director of Dubai Studio City.
The Spaces program is designed to support creators of all levels. Channels with 1,000 subscribers or more will have access to the workshops and events held at the Space; creators with more than 10,000 subscribers will be able to access the production facilities which include two sound-proof studios, editing equipment, state-of-the-art cameras and microphones, as well as a control room.


Careem honors outstanding captains in Riyadh

Updated 12 December 2018
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Careem honors outstanding captains in Riyadh

Careem held the first edition of its Captain’s Excellence Award Ceremony in Riyadh on Saturday. The event, which will be held annually, was the first-of-its-kind in the region and welcomed over 300 top-performing “captains” (Careem drivers) across the Kingdom. 

The captains were awarded based on different criteria such as: Captains with the highest number of trips, highest (customer-given) ratings and longest serving captains. Rewards were also handed out to captain ambassadors, i.e. those with the highest number of referrals and captains that were given a special shoutout on social media by customers for their dedication to their service. Several rewards were handed out along with the grand prize, a brand new car. 

Abdulla Elyas, chief people officer and co-founder of Careem, opened the event with an ode to the captains in attendance, thanking them for their service and commitment in driving impact through meaningful initiatives across the Kingdom. Some of these initiatives included the vaccination campaign in collaboration with the Ministry of Health, which helped more than 100,000 men, women and children across 17 cities get vaccinated in their own homes. Careem also collaborated with Bupa Arabia during Ramadan this year to donate clothes from customers to people in need, where over 180,000 donations were collected. 

Elyas also announced Careem’s partnership with Alwaleed Philanthropies (AP) in delivering the first installment of cars for the empowerment of people with special needs. The foundation, chaired by Prince Alwaleed bin Talal, will provide a number of cars over the course of seven years to men and women of the Society for Physically Disabled Adults (Harakia) after being trained.

“Our captains are the lifeblood of our business and we wanted to celebrate these men and women for helping us achieve our mission of simplifying and improving the lives of people in the Kingdom,” Elyas said. 

“We are proud to have 395,000 ‘captainahs’ (female drivers) and captains registered with us to date in Saudi Arabia, providing over 122 million rides. This ceremony is our small way to thank them for their service and reward them for the hard work they put in every day so that people have a safe way to get around. Without them, we wouldn’t be where we are today” 

Muaaed Al-Saeed, a representative from the Public Transport Authority (PTA), said: “We are excited to have you all; you have overcome each obstacle you were faced with in a short span of time and for that we are extremely proud.” 

He added: “On this occasion, I convey the regards of PTA President Dr. Rumaih Al-Rumaih. The participation of myself and Majed Al-Zahrani, PTA general manager, is proof of our support to all the captains.”