China smartphone makers join hands on apps, pose threat to WeChat

WeChat, which has more than 1 billion users, last year launched “mini-programs” within the app that look and operate much like apps on Apple Inc’s iOS and Google’s Android operating systems but are far less data-intensive. (Reuters)
Updated 21 March 2018
0

China smartphone makers join hands on apps, pose threat to WeChat

HONG KONG: China’s biggest smartphone makers are collaborating to promote download-free “fast apps,” in a move backed by the government and likely to threaten Tencent Holdings’ grip on mobile traffic with its wildly popular WeChat app.
The messenger-to-payment app WeChat, which has more than 1 billion users, last year launched “mini-programs” within the app that look and operate much like apps on Apple Inc’s iOS and Google’s Android operating systems but are far less data-intensive.
Tencent has said WeChat is not a challenge to the dominant mobile platforms, but some analysts and developers say the new business could eat into that of iOS and Android app ecosystem, as they take a cut from app purchases.
Since its launch, WeChat’s mini-programs have lured some consumers away from those app stores.
The “fast apps” are similar, HTML-based lite apps that can be instantly launched without downloading and introduced by a group of 10 Chinese smartphone vendors and a government agency, they said in a joint statement on Tuesday.
The partners in the alliance are Xiaomi Technology, ZTE Corp., Huawei Technologies, Gionee, Lenovo Group, Meizu, Nubia, OPPO, Vivo, OnePlus, and the China Academy of Information and Communications Technology under the Ministry of Industry and Information Technology.
They will standardize formats so that app developers need to just design one “fast app,” instead of 10 “fast apps” tweaked to each vendor’s hardware.
The open platform will form a new mobile traffic ecosystem which will be more efficient and convenient for users totaling nearly 1 billion among the 10 vendors, the statement said.
Xiaomi, which said there are already more than 100 “fast apps” in its app store, told Reuters the alliance is aimed at enhancing user experience and is not targeting any particular company.
“Fast app” versions of some of the most popular apps in China, such as news aggregator Toutiao and travel booking site Ctrip, can be found in the Mi app store with an “instant launch” mark next to them.
Smartphone makers plan to promote the “fast apps” through AI-enhanced recommendations, they said in the statement.
Tencent did not immediately respond to a request for comment.


EU gives Nestle a thumbs down in Kit Kat finger row

Updated 19 April 2018
0

EU gives Nestle a thumbs down in Kit Kat finger row

  • Nestle has been locked in a decade-long battle with US rival Mondelez, maker of Cadbury chocolate, over the four-fingered wafer biscuit, which was first sold in 1935.
  • The EU’s intellectual property office allowed Nestle in 2006 to trademark what the court calls the “three-dimensional shape of the ‘Kit Kat 4 fingers’ product.”

Luxembourg: The European Union’s top court should cancel Swiss food giant Nestle’s trademark for the shape of the Kit Kat chocolate bar, the court’s top adviser said Thursday.
Nestle has been locked in a decade-long battle with US rival Mondelez, maker of Cadbury chocolate, over the four-fingered wafer biscuit, which was first sold in 1935.
The EU’s intellectual property office allowed Nestle in 2006 to trademark what the court calls the “three-dimensional shape of the ‘Kit Kat 4 fingers’ product.”
Advocate General Melchior Wathelet said the European Court of Justice (ECJ) should dismiss an appeal by Nestle against a lower court’s 2016 decision to annul the trademark.
“Nestle did not adduce sufficient evidence to show that its trademark had acquired distinctive character,” Wathelet said.
He said the intellectual property office should now “re-examine” its decision.
The Luxembourg-based ECJ often, but not always, follows the advice of the advocate general, its senior legal adviser, when making its final judgment.
The food giant specifically failed to show that the Kit Kat shape was well enough known in Belgium, Ireland, Greece, Luxembourg and Portugal, relying instead on market data from other countries, he said.
The official also said the EU court should reject an appeal by Mondelez against part of the judgment, saying it was “manifestly inadmissible.”
Nestle has already lost a legal bid in Britain — currently an EU member state but set to leave next year — to trademark the Kit Kat shape.