Find out what went down at Dubai’s modest fashion extravaganza

Atlanta-based brand Huda Nagassi also took part. (Photo supplied)
Updated 04 April 2018
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Find out what went down at Dubai’s modest fashion extravaganza

DUBAI: The Islamic Fashion Design Council (IFDC) just wrapped up a successful modest fashion event in Dubai after six days of meet and greets, fashion shows and pop-up shopping opportunities.
Dubbed Pret-A-Cover Buyers Lane, the inaugural showcase of cutting-edge modest fashion took place from March 28 to April 2 in Dubai’s chic City Walk shopping district.
Event organizers put on startling, tech-savvy shows using a high-definition projection system that showcased 90-second videos by each of the participating designers. The multi-platform projections included water curtains for holographic effect and LED screens, which gave designers a powerful platform to bring their brand to life.
“We’re trying to be revolutionary,” Alia Khan, chairwoman of the IFDC, told Arab News before the event.
“We felt that the fashion week model presented a lot of issues for the industry which weren’t being addressed. Designers weren’t getting proper exposure, orders weren’t getting placed, and people weren’t able to connect with their work in a meaningful way. We wanted to create a base for engagement.”
The self-declared “modest fashion and design week” took place between 10.00 a.m. to midnight every day and sought to turn the conventional fashion show format on its head through a program of video shows, interactive pop-ups and social media competitions.
A raft of international designers took part in the event, including Talabaya, a brand that describes itself as the result of a marriage between Middle Eastern elegance and minimalist European style, and Huda Nagassi, an Atlanta-based brand founded by business mogul Andre Amos, marketing guru Jabari Abdullah Huda Salaam and fashion designer Yasmin Hu.
Other notable design houses that took part in the event included The Modist, The Hijab Lee, Astel and Blue Meets Blue.
Pret-A-Cover Buyers Lane took place with the support of the Dubai government’s Islamic Economy Development Center and came at a time when modest fashion is gaining mainstream interest across the board, with several retailers and brands — such as Dolce & Gabbana, Uniqlo and Burberry — entering the field. The estimated $250 billion international industry is projected to grow exponentially to be worth almost $370 billion by 2020, according to a recent Global Islamic Economy report.
Headquartered in New York, the IFDC has offices in 10 countries and is seeking to encourage the success of the modest fashion and design industry by ensuring the major players have access to an international market of style-savvy consumers.


Rihanna opens New York pop-up shop for her Fenty label

Updated 19 June 2019
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Rihanna opens New York pop-up shop for her Fenty label

  • Fenty will unveil a new mini-collection at the pop-up store
  • Most of the items will be also available at their online shop

NEW YORK: Rolling out her concept of fashion that is not a slave to the seasons or the shackles of Fashion Week, Rihanna opened the second pop-up shop of her Fenty brand in New York Tuesday, a month after the launch of the new fashion house in Paris.
Fenty, which the Barbados-born diva launched with French luxury powerhouse LVMH, has set up shop in fashionable Soho store The Webster and officially opens to the public from Wednesday until June 30.
It provided an occasion for the young fashion house to unveil a new mini-collection, called “6-19” after its launch date, following on from the inaugural “5-19” collection in Paris last month.
Some pieces from the first collection are back, alongside some new items, including a series of dresses and skirts in bold colors like orange or yellow but also some very dense prints.
The cuts are figure-hugging with plunging necklines and the label has chosen soft materials such as satin or mesh.
Most of the pieces are available online from Wednesday, with the exception of a set of T-shirts, at $230 each, which are only available in the store before being marketed online in July.
The prices of the collection are similar to the Paris offerings, which ranged from $250 for a T-shirt to more than $1,000 for a denim jacket or pantsuit.
Rihanna, the world’s richest female musician, is the first black woman to head up a fashion house for Paris-based LVMH, which owns Dior, Louis Vuitton, Fendi and Givenchy among others.
Fenty, named for the 31-year-old singer, born Robyn Rihanna Fenty, is LVMH’s first new luxury brand from scratch since the launch of Christian Lacroix in 1987.