Find out what went down at Dubai’s modest fashion extravaganza

Atlanta-based brand Huda Nagassi also took part. (Photo supplied)
Updated 04 April 2018
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Find out what went down at Dubai’s modest fashion extravaganza

DUBAI: The Islamic Fashion Design Council (IFDC) just wrapped up a successful modest fashion event in Dubai after six days of meet and greets, fashion shows and pop-up shopping opportunities.
Dubbed Pret-A-Cover Buyers Lane, the inaugural showcase of cutting-edge modest fashion took place from March 28 to April 2 in Dubai’s chic City Walk shopping district.
Event organizers put on startling, tech-savvy shows using a high-definition projection system that showcased 90-second videos by each of the participating designers. The multi-platform projections included water curtains for holographic effect and LED screens, which gave designers a powerful platform to bring their brand to life.
“We’re trying to be revolutionary,” Alia Khan, chairwoman of the IFDC, told Arab News before the event.
“We felt that the fashion week model presented a lot of issues for the industry which weren’t being addressed. Designers weren’t getting proper exposure, orders weren’t getting placed, and people weren’t able to connect with their work in a meaningful way. We wanted to create a base for engagement.”
The self-declared “modest fashion and design week” took place between 10.00 a.m. to midnight every day and sought to turn the conventional fashion show format on its head through a program of video shows, interactive pop-ups and social media competitions.
A raft of international designers took part in the event, including Talabaya, a brand that describes itself as the result of a marriage between Middle Eastern elegance and minimalist European style, and Huda Nagassi, an Atlanta-based brand founded by business mogul Andre Amos, marketing guru Jabari Abdullah Huda Salaam and fashion designer Yasmin Hu.
Other notable design houses that took part in the event included The Modist, The Hijab Lee, Astel and Blue Meets Blue.
Pret-A-Cover Buyers Lane took place with the support of the Dubai government’s Islamic Economy Development Center and came at a time when modest fashion is gaining mainstream interest across the board, with several retailers and brands — such as Dolce & Gabbana, Uniqlo and Burberry — entering the field. The estimated $250 billion international industry is projected to grow exponentially to be worth almost $370 billion by 2020, according to a recent Global Islamic Economy report.
Headquartered in New York, the IFDC has offices in 10 countries and is seeking to encourage the success of the modest fashion and design industry by ensuring the major players have access to an international market of style-savvy consumers.


Georgia Fowler stuns in Zuhair Murad gown

Updated 21 April 2018
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Georgia Fowler stuns in Zuhair Murad gown

  • The designer’s official Instagram account posted the snap with a gushing caption that read: “The gorgeous @georgiafowler strikes again in Zuhair Murad.”
  • Fowler is the youngest daughter of Australian golfer Peter Fowler and appeared in the music video for Kygo and Selena Gomez's “It Ain't Me” in 2017.

DUBAI: New Zealand-born model Georgia Fowler just appeared on the cover of Harper's Bazaar Australia wearing a dress by none other than Lebanese powerhouse designer Zuhair Murad.
The model, magazine and the designer all shared an image of the gorgeous cover page, with Fowler saying, “Growing up, I wished to be in the pages of this glossy magazine, but to be on the cover — and for the third time — has me bouncing off the walls with glee. Thank you for your ongoing support, @bazaaraustralia.”
Meanwhile, the designer’s official Instagram account posted the snap with a gushing caption that read: “The gorgeous @georgiafowler strikes again in Zuhair Murad.”
In the shot, Fowler dons a gown that was unveiled as part of Murad’s Spring/Summer 2018 Haute Couture collection fashion show in Paris in January. The whimsical, floor-length dress features a daring plunging neckline and boasts a voluminous A-line skirt, all of which is belted with a thin black strap at the waist. The nude tulle is appliqued with black, white and red flowers and cacti over an ever-so-slightly sheer beige slip.
Fowler’s chestnut hair cascades down toward her shoulders in loose, beach-style waves and her make-up is kept to a sultry minimum. For jewelry, the young model wears nothing except a single thin bracelet.
The 25-year-old model, who was discovered when she was just 12-years-old, had her big break in 2012 when she walked in a Chanel show in Versailles. She went on to make international runway appearances for the likes of Victoria’s Secret, Armani, Phillip Plein and Elie Saab, among a raft of other major players in the global fashion industry.
Fowler has also appeared in the hallowed pages of Vogue Italia, Vogue France, Vogue Mexico, Elle magazine and various other fashion publications around the world.
In February, she told British Vogue that her favorite part about being a model is “the ability to morph into any character you’ve always wanted to be. I always find it quite fun. It’s being able to do so much more than just being an image.”
Her success as a model isn’t her only claim to fame, however. In fact, Fowler is the youngest daughter of Australian golfer Peter Fowler and appeared in the music video for Kygo and Selena Gomez's “It Ain't Me” in 2017.
Besides making it big in the world of high-end fashion, it seems that the model has also found time to fall in love — she is reportedly dating US singer Nick Jonas, who shot to fame as part of the Jonas Brothers boy band in the noughties.