Find out what went down at Dubai’s modest fashion extravaganza

Atlanta-based brand Huda Nagassi also took part. (Photo supplied)
Updated 04 April 2018
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Find out what went down at Dubai’s modest fashion extravaganza

DUBAI: The Islamic Fashion Design Council (IFDC) just wrapped up a successful modest fashion event in Dubai after six days of meet and greets, fashion shows and pop-up shopping opportunities.
Dubbed Pret-A-Cover Buyers Lane, the inaugural showcase of cutting-edge modest fashion took place from March 28 to April 2 in Dubai’s chic City Walk shopping district.
Event organizers put on startling, tech-savvy shows using a high-definition projection system that showcased 90-second videos by each of the participating designers. The multi-platform projections included water curtains for holographic effect and LED screens, which gave designers a powerful platform to bring their brand to life.
“We’re trying to be revolutionary,” Alia Khan, chairwoman of the IFDC, told Arab News before the event.
“We felt that the fashion week model presented a lot of issues for the industry which weren’t being addressed. Designers weren’t getting proper exposure, orders weren’t getting placed, and people weren’t able to connect with their work in a meaningful way. We wanted to create a base for engagement.”
The self-declared “modest fashion and design week” took place between 10.00 a.m. to midnight every day and sought to turn the conventional fashion show format on its head through a program of video shows, interactive pop-ups and social media competitions.
A raft of international designers took part in the event, including Talabaya, a brand that describes itself as the result of a marriage between Middle Eastern elegance and minimalist European style, and Huda Nagassi, an Atlanta-based brand founded by business mogul Andre Amos, marketing guru Jabari Abdullah Huda Salaam and fashion designer Yasmin Hu.
Other notable design houses that took part in the event included The Modist, The Hijab Lee, Astel and Blue Meets Blue.
Pret-A-Cover Buyers Lane took place with the support of the Dubai government’s Islamic Economy Development Center and came at a time when modest fashion is gaining mainstream interest across the board, with several retailers and brands — such as Dolce & Gabbana, Uniqlo and Burberry — entering the field. The estimated $250 billion international industry is projected to grow exponentially to be worth almost $370 billion by 2020, according to a recent Global Islamic Economy report.
Headquartered in New York, the IFDC has offices in 10 countries and is seeking to encourage the success of the modest fashion and design industry by ensuring the major players have access to an international market of style-savvy consumers.


The Six: Arab gowns on the Emmys red carpet

Updated 18 September 2018
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The Six: Arab gowns on the Emmys red carpet

  • Hollywood stars took to the red carpet in Arab Designers
  • Stars wearing a host of designs by the region’s fashion heavyweights

DUBAI: The Emmys red carpet turned into a veritable catwalk for Middle Eastern designers on Monday night, with stars wearing a host of designs by the region’s fashion heavyweights.


Tina Fey

Fey glowed in a floral, lace and velvet gown by Elie Saab, part of his autumn/winter 2018 pret-a-porter collection. The gown featured pleats and a fitted waist in colors perfect for the cold season.


Yvonne Orji

Orji stunned in this black, fitted, velvet gown from Georges Chakra’s fall 2017 collection. With simple detailing and a tailored cut, the dress is flattering and feminine.


Kristin Cavallari

Cavallari wore a couture Maison Yeya Fall 2018 black dress. Simple but sophisticated with its different layers and hemlines, this sculptural off-the-shoulder look is a piece of art.
 

 
 
 
 
 
 
 
 
 
 
 
 
 

That gold carpet at The Emmys

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Chrissy Tiegen

Tiegen sparkled in a Zuhair Murad fall 2018 couture gown. With geometric antique silver motifs and long sleeves, the gown sparkled in all directions.


Keri Russell

Russell wore a Zuhair Murad two-piece outfit, a pleated skirt and peplum jacket. It had structured shoulders, feathers, a high slit and fitted midsection to accentuate her figure.


Sydney Sweeney

Sweeney radiated glamor wearing this feminine and delicate pale pink Reem Acra pre-fall 2018 strapless gown. The dress featured a beaded waist and sweetheart neckline.

 

 
 
 
 
 
 
 
 
 
 
 
 
 

Actress @Sydney_Sweeney wears #ReemAcraPreFall18 to the 2018 #Emmys.⠀ .⠀ .⠀ .⠀ #ReemAcra #SydneySweeney

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