Meet Jacob Abrian, the high achieving head of the Arab Fashion Council

Updated 12 April 2018

Meet Jacob Abrian, the high achieving head of the Arab Fashion Council

RIYADH: Jacob Abrian, 26-year-old model, founder and CEO of the Arab Fashion Council (AFC), which organizes Arab Fashion Week (AFW), is optimistic about the future of the Arab fashion industry, particularly in Saudi Arabia.

“There are many Saudi talents,” Abrian told Arab News on the eve of the AFW 2018 in Riyadh. “But they were hidden or exclusive and now we will spread them to the world.”

Abrian has mixed Lebanese-Italian heritage. Both countries have had a major impact on the fashion industry, and Abrian knows that talent alone will not be enough to sustain a successful fashion scene in the GCC.

“I wanted to bring that infrastructure that Italy has in the fashion world to our region,” he explained. “I’m not focusing so much on Arab Fashion Week itself, rather we’re working on that to promote and focus on the infrastructure.

“With the right education and platform anything can happen,” he continued, adding that the AFC plans to set up a fashion university in the Kingdom. “In regard to local designers, our main role is to scout and support them, give them a platform to grow. Currently, local designers just have potential; everything starts from education and work experience. It should all be connecting together and this is the course we want to bring to Saudi.”

Abrian has seen enough to be sure that there is a bright future for young Arab designers. “Three years ago we launched a scholarship for the Arab world,” he said. “A Saudi student won that competition. He was so passionate and I felt that, with the right tools, that student could have a bright future. Two years later, he sent us his portfolio and we were amazed. He’s now a fashion editor at one of the most important magazines in the world.”

Success stories like that motivate Abrian to keep pushing Arab fashion forward, and Arab Fashion Week is the biggest milestone so far in that journey.

“It’s a sign that Saudi is changing,” he said of the event. “I’m proud to say that Saudi is going to surprise everyone around the world in a top-notch manner.

“This is a great start,” he continued. “It’s exciting. We’re building history.”



Jacob Abrian is the founder and CEO of the Arab Fashion Council (AFC), the world’s largest non-profit fashion council. It represents the 22 Arabic countries that are members of the Arab League. He founded the council aged 22, becoming the youngest person ever to found an international extraterritorial authority. Abrian is also a successful model.

Fashion giants in rights drive after Bangladesh factory tragedy

Updated 24 April 2018

Fashion giants in rights drive after Bangladesh factory tragedy

  • The collapse of the Rana Plaza building housing several garment factories on April 24, 2013 sparked global outrage
  • The Rana Plaza disaster focused global attention on grim working conditions in factories in Bangladesh

PARis: Five years on from the industrial disaster that killed over 1,130 clothing factory workers in Bangladesh, high street fashion giants have invested millions in developing more socially responsible practices.
But experts say the people who produce the T-shirts, dresses and rompers that sell like hotcakes online and on high streets around the world still often face dangerous working conditions and dismally low pay.
The collapse of the Rana Plaza building housing several garment factories in the Dhaka suburb of Savar on April 24, 2013 sparked global outrage and forced a rethink of how fast fashion collections should be produced.
It also triggered a huge drive among activists to encourage shoppers to buy from small, local stores, rather than from large multinationals — while calling the fashion giants to account.
The tragedy, one of the worst industrial accidents in modern history, exposed a key problem of globalization. While workers in Bangladesh earned a pittance for their labor, companies kept prices low and their profits high.
“This global model ... based on keeping production costs low, pitting workers around the world in competition against each other, and ... the short-term search for profit” endures, according to Ethique Pour l’Etiquette, a French group that is part of the global Clean Clothes Campaign.
After years of outrage over images of so-called sweatshops around the world, the Rana Plaza disaster focused global attention on grim working conditions in factories in Bangladesh, the second-biggest garments exporter after China.
According to British charity War on Want, garments exports account for 80 percent of Bangladesh’s total export revenue.
But even today, garments workers’ rights remain far from guaranteed, with many working 14-to 16-hour days at some of Bangladesh’s 4,500 factories, the organization says.
As Western consumers grow more socially and environmentally conscious, the fashion houses that have long relied on factories like those in the Rana Plaza have battled to redeem themselves.
Primark, for one, says it “continues to support those who were affected and ... has contributed a total of over $14 million in aid and compensation.”
It also says it launched a program of building inspections “to assess its suppliers’ factories against international standards” six weeks after the building collapse, and that it “remains committed” to improving the Bangladeshi garment industry as a whole.
Swedish retail giant H&M, which says it never used the Rana Plaza factories to produce garments, is nonetheless committed to ensuring greater “social and environmental progress” in Bangladesh.
On April 19, H&M said in a statement that 450,000 textile workers at 227 factories in Bangladesh that produce garments for its stores worldwide “are now represented by democratically elected representatives.”
The role of these representatives is to “speak on behalf of the workers when discussions are held about for example working hours, working conditions, health and security issues,” the statement said.
More broadly, the International Labour Organization launched a program following the disaster, to “enhance safety in factories so that the country should never again experience a tragedy like the Rana Plaza collapse.”
The ILO program includes training for local producers in chemical safety, inspection of over 1,500 factories for building and fire safety, labor inspection, and an improved culture of safety in the workplace.
Celine Choain, a garment industry specialist at the Paris-based Kea Partners consultancy, said that while there has definitely been progress, much remains to be done.
“The incident definitely acted as a catalyst for brands” to put in place changes in the way they produce their garments, Choain said.
She noted that two thirds of the 1,700 Bangladeshi factories inspected following an ILO-sponsored safety agreement successfully corrected 75 percent of the breaches that were identified.
However, wages remain dismally low, according to War on Want, which last week described working conditions for the vast majority of Bangladesh’s garment factory workers as “appalling.”
Many garment workers earn little more than the minimum wage of 5,300 taka ($65) per month.