Riyadh: The Swiss Fashion Days Riyadh, a collaboration between Saudi and Swiss fashion designers, was launched on Wednesday.
“The beauty of art and fashion is what unites us today,” said Princess Joharah bint Talal bin Abdul Aziz Al-Saud at the event at the Swiss ambassador’s home, which showcased the collections of six designers.
Saudi designers Aram Designs by Arwa Al-Ammari, La’ Beso by Balqees Alqadeeb, Nuun Jewels by Nourah Al Faisal and Madawi Alissa were joined by two Swiss designers Gaia Schenk and Raphael Blechschmidt Haute Couture.
Saudi artist Khalid Al-Sudairy presented a collection of his latest photographs and the beauty of the Swiss locations of Lake Geneva, Lucerne, Ascona Locarno, Basel and Bern were displayed throughout the venue.
The Swiss ambassador Heinrich Schellenberg said: “The fashion show is a fantastic opportunity to inspire our guests by the beauty of Switzerland and at the same time to celebrate the close cooperation between Saudi and Swiss fashion designers.”
The Swiss ambassador’s wife Grisel Sandoval greeted guests. She told Arab News: “Our idea was to incorporate the Saudi designers with the Swiss designers, to make a team and give a new vision of Saudi society. We also wanted to highlight a very talented photographer. We are so pleased and honored to have all these guests here tonight with us.”
Most of the designs were high-end and for evening wear. Dresses were detailed; some had sequins while others featured patterned cloth.