‘Feminism and power’ — Rana Yousry on her latest collection

Rana Yousry at AFW, with a model for her ‘Black Rose’ collection @ryousry
Updated 21 April 2018
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‘Feminism and power’ — Rana Yousry on her latest collection

RIYADH: Debuting her fall/winter 2018 “Black Rose” collection at the first Arab Fashion Week in Riyadh, Rana Yousry, the Egyptian fashion designer behind ASORY House, told Arab News that the collection, containing 25 couture pieces, is designed for the “ASORY woman, who epitomizes feminism, boldness, strength, and power.”
Yousry founded ASORY in late 2016, with the aim of using fashion as a medium to tell the story of different women, who, when they come together, create something unique.
Yousry emphasized that ASORY is dedicated to “the art of creation — it’s not just about wearing a dress, but the story behind it.”
Strength, fragility, and imagery make the haute-couture outfits wearable “oeuvres d’art,” she explained. The design house is heavily inspired by Assyrian history and the Assyrian star — taking its sharp, edgy lines to create classical but bold designs.
“The Black Rose collection took around 2,340 hours for the fabric to be created, designed, and refined to finally envision the soul of the woman underneath it,” Yousry said. “Mermaid, tiered, asymmetric, bubble, and Maillot-inspired silhouettes have been used, because they speak to the ASORY woman.”
The collection uses a color palette of iridescent reds, yellow, and black with lamé gold and ruffles for texture. Evening dresses with frilled, textured sleeves and long cape sleeves and ruched corset with fray skirts were a highlight of the collection.
Yousry said that feedback on the collection has so far been very positive.
“I’ve been told that my first collection is very fresh, bold, and very different in terms of the cuts. It makes me very proud when people come up to me and say that I’ve inspired them to think about starting their own collection,” she told Arab News.
Which just goes to show that ASORY House has fulfilled its ambition of creating something of meaning to every woman.


Sara Sampaio flaunts Rami Kadi dress in New York

Updated 14 October 2018
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Sara Sampaio flaunts Rami Kadi dress in New York

DUBAI: Portuguese model Sara Sampaio attended a gala event in New York last week wearing a sparkling outfit by Lebanese designer Rami Kadi.
The Victoria’s Secret Angel and Giorgio Armani beauty ambassador walked the pink carpet in a form-fitting miniskirt and cropped halter neck top with a peekaboo cutout and finished off the look with sleek hair and toned-down makeup.
Sampaio was attending the 25th annual FFANY Shoes on Sale gala in New York, advertised as the largest fundraising event in the US shoe industry. The event sees donated footwear sold on live television, through shopping channel QVC, and at an annual charity gala event in a special designer shoe salon.
Proceeds are donated to nine breast cancer-focused research organizations in the US.
This year, the event took place at New York’s Ziegfeld Ballroom on Thursday.

Sampaio has had a busy few months and, as well as preparing for December’s hotly anticipated Victoria’s Secret show in New York, was recently unveiled as the cover star for Vogue India’s October issue.
The magazine’s 11th anniversary issue sees Sampaio pose in a number of vibrant outfits alongside Bollywood star Ranveer Singh.
“Thank(s), Vogue India for having me as part of this issue! So much love for you guys!” the model captioned an Instagram post showing one of the magazine covers that was photographed by Greg Swales and styled by Anaita Shroff Adajania.

Before the colorful snaps were unveiled, the model walked the runway for high-end Italian label Dolce & Gabbana at Milan Fashion Week in September.

“Thank you, @dolcegabbana for having me in your show with so many iconic women! Always such a fun and wonderful show to walk in!” she posted on Instagram shortly after the star-studded show.

Sampaio was joined on the runway by none other than Sheikha Dana Al-Khalifa of Bahrain — the only royal to walk in the show.

The royal, entrepreneur and fashion blogger took to the runway in an ankle-length dress with an oversized red flower pinned her dark hair.

Al-Khalifa and Sampaio were joined on the catwalk by plus-sized US model Ashley Graham and an array of 1990s-era supermodels and celebrities as the Italian fashion house presented its opulent “DNA” spring-summer collection.