Saudi Arabian Airlines displays new products

Saudi Arabian Airlines stand at the Arabian Travel Market in Dubai.
Updated 24 April 2018
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Saudi Arabian Airlines displays new products

Saudi Arabian Airlines (Saudia), the Kingdom’s national carrier, is participating in the Arabian Travel Market (ATM), taking place in Dubai this week. This year marks the 25th edition of the show. Saudia has participated consistently throughout the years.
The airline has rolled out many new products and onboard amenities this year, including a new Business Class Porsche Design Men’s kit and Furla Ladies kit, as well as new children’s characters and kits.
Saudia is debuting a new exhibition stand design (9 x 30.5 meters) along with many interactive features and products on display. These include all the latest seats on static display — First Suite (first class), Business Class, and the Guest Class (economy) seats.
Also on display is a “smart model” experience, which provides a 3D interactive tour through the new Jeddah King Abdul Aziz International Airport.
Saudia is currently in the midst of a rapid transformation, fleet and network expansion program.
The airline has achieved double-digit growth in international passenger traffic, flying to 89 destinations across four continents. Saudia is receiving on average, one new aircraft every 12 days. Currently at 147, by the end of 2020 the fleet is set to reach 200 aircraft.
“Saudia looks forward to welcoming its travel retail partners, media and hospitality guests at ATM. The airline’s stand is located at ME 4310,” the airline said in a press release.
Currently in its 73rd year of operations, the airline is a member of the International Air Transport Association (IATA) and the Arab Air Carriers Organization (AACO).
Saudia carried 30 million passengers in 2016, and was named the 2017 World’s Most Improved Airline by Skytrax, an independent global aviation industry monitor.
The airline has 11 codeshare partners including: Garuda Indonesia, China Southern Airlines, Air France, Royal Air Maroc, Alitalia, Korean Airlines, KLM, Middle East Airlines, Aeroflot, Air Europa and Oman Air.


Events company sees KSA as market leader

Updated 20 May 2018
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Events company sees KSA as market leader

  • My Events International is based in Malaysia and operates on three continents worldwide.
  • ‘Saudi Arabia is being renewed,’ says My Events International founder.

JEDDAH: A global events company has begun operations in Saudi Arabia with a plan to make the Kingdom and Vision 2030 the focus of a growing world market in event management. 

My Events International provides event management, marketing, and sponsor and sales management in sectors including banking, technology, health care and construction.

The Malaysia-based firm operates in India, Kuwait, the UK, Singapore, Nigeria — and now Saudi Arabia. 

The company’s Jeddah opening was attended by Khaled Almaeena, Al-Abeer director; My Events International Saudi Arabia manager Shahul Dawood; founder and president of My Events International, Mohammed Abudawood; and Malaysia’s consul general in Jeddah, Dato Mohamad Ali bin Selamat.

The opening also included the launch of Expo Malaysia, which will showcase the country overseas.

“Our partnership with My Events International will help create a new trademark in Saudi Arabia that compatible with Vision 2030 and the new changes that is bringing,” Almaeena said.

“We are proud to announce that we are organizing the Malaysia Expo, which promotes trade and investment between the two countries and will provide job opportunities for Saudi youth,” he said.

Dawood said: “Saudi Arabia is our fifth country to have a partnership. We have entered Saudi Arabia at the best time — most of the doors are opened for us, and people are encouraging and supportive. 

“We are also aiming to do a special program for women. We are not only an event managing company, but also a specialist in content creation and public private partnership.”

Abudawood said: “We are witnessing a country that is being renewed. Youth represents 70 percent of the Saudi community, and they are full of energy and new ideas, so talking about events and entertainment will help make this change happen.”

Selamat said: “Malaysia and Saudi Arabia are two countries with great potential in sectors such as tourism, as well as developing small and medium enterprises.

“My Events International has great significance in events development, and this partnership will help strengthen ties between Saudi Arabia and Malaysia, and promote economic relations as well.”