Where We Are Going Today: Workout studio aims to empower Saudi women

Updated 27 April 2018
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Where We Are Going Today: Workout studio aims to empower Saudi women

  • Studio55 is about empowering women to be more in all aspects of life. It’s more than just an exercise
  • It combines spinning with yoga, pilates, TRX, zumba, core fitness and strength training all in one session

Studio55 is a boutique chain for women in Saudi Arabia with a workout studio that features a complete cross-training approach to fitness and well-being. 

It has two branches, one in Alkhobar, established in June 2015, and one in Jeddah, set up in October 2017. 

Al-Batool Baroom, Studio55’s commercial director, said that the studio’s particular approach combined spinning with yoga, pilates, TRX, zumba, core fitness and strength training all in one session.

“It is offered to all our members under one roof through our four workout zones: Ride55, Fitness55, Focus55 and Fusion55.” 

The studio also keeps track of members’ workouts through a software program called Performance IQ. 

It sends the member their workout performance statistics by email at the end of the class and stores the data on their studio profile. 

The information includes their average heart-rate, calories burnt, average RPM (in spinning classes), time and distance.

“Studio55 is about empowering women to be more in all aspects of life. It’s more than just an exercise. We work on awareness, education and community events alongside our workouts and fitness engagement,” Baroom said.

“Every now and then we invite inspiring role-models to come and give an open talk at the studio, as well as prominent instructors to give classes. Some of our guests have included Princess Reema, Raha Moharrak, Dina Al-Tayeb, Manal Rostom, Nelly Attar and Hala Alhamrani.” 

Fatima Batook, founder of Studio55, encouraged women to visit the studio to help to change their lives for the better.

“Women should come to us to be more, to get inspired by our trainers and live their lives to their full potential, achieving not only health and fitness goals but personal life goals,” she said.


Two Holy Mosques program receives international award

The Two Holy Mosques program has received the Sharjah International Cultural Heritage award for its achievements. (SPA)
Updated 22 May 2018
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Two Holy Mosques program receives international award

  • The state adopted the program presented by the SCTH four years ago
  • King Salman’s initiative to care for cultural heritage is one of the outputs presented by the SCTH

RIYADH: The Two Holy Mosques program to care for the Kingdom’s cultural heritage has received the Sharjah International Cultural Heritage award for its achievements.
It was described as an unprecedented national program sponsoring projects and efforts related to all aspects of national heritage.
King Salman’s initiative to care for cultural heritage is one of the outputs presented by the SCTH, sponsored and financed by the country, and it is being carried out as part of the important initiatives of Saudi Vision 2030 with more than SR5 billion ($1.3 billion) allocated in the current phase. The initiative includes 10 courses, each under implementation consisting of a number of main projects that amount to more than 330 in total.
The state adopted the program presented by the SCTH four years ago and financed within the National Transformation Program with more than SR4 billion ($1 billion).
The program includes the establishment of 18 museums in the Kingdom, 80 heritage sites and opening them to visitors, the restoration of 18 villages and traditional towns to visitors.