Studio55 is a boutique chain for women in Saudi Arabia with a workout studio that features a complete cross-training approach to fitness and well-being.
It has two branches, one in Alkhobar, established in June 2015, and one in Jeddah, set up in October 2017.
Al-Batool Baroom, Studio55’s commercial director, said that the studio’s particular approach combined spinning with yoga, pilates, TRX, zumba, core fitness and strength training all in one session.
“It is offered to all our members under one roof through our four workout zones: Ride55, Fitness55, Focus55 and Fusion55.”
The studio also keeps track of members’ workouts through a software program called Performance IQ.
It sends the member their workout performance statistics by email at the end of the class and stores the data on their studio profile.
The information includes their average heart-rate, calories burnt, average RPM (in spinning classes), time and distance.
“Studio55 is about empowering women to be more in all aspects of life. It’s more than just an exercise. We work on awareness, education and community events alongside our workouts and fitness engagement,” Baroom said.
“Every now and then we invite inspiring role-models to come and give an open talk at the studio, as well as prominent instructors to give classes. Some of our guests have included Princess Reema, Raha Moharrak, Dina Al-Tayeb, Manal Rostom, Nelly Attar and Hala Alhamrani.”
Fatima Batook, founder of Studio55, encouraged women to visit the studio to help to change their lives for the better.
“Women should come to us to be more, to get inspired by our trainers and live their lives to their full potential, achieving not only health and fitness goals but personal life goals,” she said.