Dubai font designer Nadine Chahine looks back at her creation’s first year

Arab News spoke to award-winning London-based Lebanese designer Nadine Chahine. (Supplied)
Updated 04 May 2018
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Dubai font designer Nadine Chahine looks back at her creation’s first year

  • To mark the first anniversary of the launch of Dubai font, Arab News spoke to award-winning London-based Lebanese designer Nadine Chahine
  • Her Koufiya typeface was the first to include simultaneously designed matching Arabic and Latin parts

LONDON: To mark the first anniversary of the launch of Dubai font, Arab News spoke to award-winning London-based Lebanese designer Nadine Chahine, who led the team responsible for crafting the Dubai typeface — the first to be created for a city and freely distributed.

While studying for her MA in typeface design at the University of Reading in the UK, Chahine focused on the possibilities of creating a harmonious relationship between Arabic and Latin scripts. Her Koufiya typeface was the first to include simultaneously designed matching Arabic and Latin parts.

She recalled the excitement of the launch of Dubai font on April 30 last year and how companies and organisations vied with each other to be the first to use it.

“It was a race to see which agency, company or brand would use it first,” she said. “Kit Kat even made an ad telling other fonts to ‘take a break’ because the Dubai font had arrived!

“It created a national conversation about design on such a broad scale. The response to the initiative locally was phenomenal and we also saw a lot of discussion globally about what it means for a government to initiate a typeface,” she continued.

According to Chahine, the design manages to reflect the essence of Dubai.

“It’s about the balance between managing to be very modern and cutting-edge in terms of technology and innovation, but at the same time very rooted in Arab history, legacy and heritage. It’s that duality that they wanted to capture. It’s also about the openness and harmony of the city reflected in the typeface. So many different nationalities live in Dubai. There is a cosmopolitan feel to the city.”

Chahine said feedback on the font has been overwhelmingly positive.

“People love its simplicity. As a typeface it is not bombastic or too ornamental or overstated. It reflects the brief that the Executive Council of Dubai gave us: They wanted a typeface which was very legible and which would work well in an office environment, as this would be its main channel of distribution.

“People were happy to see something simple and easy to read. The challenge was striking a balance between usability, legibility and a sense of aesthetic that people can get behind,” she said.

She added that Dubai is a true trailblazer in the way it has made its font freely available.

“There are other cities around the world which have their own fonts but their use is normally associated with tourism,” Chahine explained. “You see ministries of tourism using specialised fonts for advertising — for example in Seattle, Abu Dhabi and Amman — but these are not centralized for all government usage and not available to the public.”  

Chahine is currently studying for a fourth degree, this time in international relations, at the University of Cambridge, and said she wants “to find links between politics and design to explore the role that design can have in political discourse and cultural discourse.”

She is also in the midst of setting up her own company — www.arabictype.com — after 13 years with digital-design firm Monotype, where she also worked on major projects for Sony, Google, and Sky News Arabia.

Reflecting on her years with Monotype, she didn’t hesitate to name the Dubai font project as her “number one.”

“It was scary for me, because I knew it would get a lot of attention. It took a lot of effort but it worked. I have done a lot of other inspiring things which meant a lot to me but this one is very particular,” she explained. “It will be difficult to top it.”


Priyanka Chopra, Nick Jonas enjoy mini honeymoon in Oman

Updated 12 December 2018
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Priyanka Chopra, Nick Jonas enjoy mini honeymoon in Oman

DUBAI: Actress Priyanka Chopra and her new husband Nick Jonas reportedly escaped to Oman for a quick break this week after their headline-making nuptials in India.
The Bollywood star and US singer tied the knot in an extravagant wedding ceremony in the Umaid Bhavan Palace in the Indian city of Jodhpur in early December — a multiple-day celebration that took the international media by storm, with newspapers around the world reporting on the happy occasion.
The newly-married couple then took a short secret trip to Oman, according to media reports.
The newlyweds seem to have enjoyed the short honeymoon before their Dec. 20 wedding reception for Bollywood guests in Mumbai.
They shared snaps from their Oman holiday on Instagram, including one photo the bride captioned, “Marital bliss they say.”

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Marital bliss they say..

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The photo featured a makeup-free Chopra cozied up to her new husband, with the open sea and a mountain range visible in the distance.
The couple married in both Christian and Hindu wedding ceremonies, with the bride, groom and other members of the wedding party wearing outfits designed by Ralph Lauren for the former.
The Christian ceremony was officiated by the groom’s father, Paul Kevin Jonas, People magazine reported.
The 36-year-old star and fashion icon chose a stunning red outfit by Indian designer to the stars Sabyasachi Mukherji for the Hindu ceremony.
In an interview published in People magazine, the couple expressed their happiness about tying the knot.
“It was all tears. All tears. I could not hold it in. I think I was nervous and scared … But as soon as the curtains opened and I saw his face it was just like everything settled and I knew I was making the best decision of my life,” Chopra said.
Chopra, who headlined three seasons of the ABC crime drama “Quantico,” is one of Bollywood’s biggest female leads with acting credits in several big-ticket films.
Jonas, 26, and his brothers Kevin and Joe formed a band, The Jonas Brothers, in 2005 and soared to fame as members of Disney’s stable of teenage stars. The band split up in 2013.