Mideast TV viewership rises by 3 hours a day during Ramadan: Netflix poll

Updated 11 May 2018
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Mideast TV viewership rises by 3 hours a day during Ramadan: Netflix poll

  • The poll asked residents in Saudi Arabia, the UAE and Egypt about their changing behaviors and looked at how people spent their time during the Islamic holy month
  • Findings showed that peak viewership time in region shifts to 2 a.m.-5 a.m., with viewers spending on average an extra three hours a day watching TV shows or movies

DUBAI: Television viewership during Ramadan goes up by 78 percent in the Middle East, a recent YouGov survey commissioned by Netflix found.

The poll asked residents in Saudi Arabia, the UAE and Egypt about their changing behaviors and looked at how people spent their time during the Islamic holy month.

Findings showed that peak viewership time in region shifts to 2 a.m.-5 a.m., with viewers spending on average an extra three hours a day watching TV shows or movies. That adds up to 90 extra hours of TV time over 30 days — equivalent to about 60 movies or 180 30-minute shows.

The rise is due to later bedtimes, the study suggests, as many will stay awake to the earlier hours of the morning for suhoor — when Muslims eat their last meal of the day before fasting.

In Saudi Arabia, 50 percent of those who took part in the survey said they went to sleep at 5 a.m.

Over half of survey respondents from the Kingdom (52 percent) spent two to three hours of TV time with family and friends, with the top genre among those being comedy, followed by family drama and history.


Information Minister Fawad Chaudhry inaugurates Arab News Pakistan bureau

Updated 16 February 2019
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Information Minister Fawad Chaudhry inaugurates Arab News Pakistan bureau

  • New office will be hub for Asian operation of paper and builds on relationship with community and its digital generation
  • Arab News launched its online Pakistan edition www.arabnews.pk in February last year as part of its global digital expansion plans

ISLAMABAD: Pakistan Minister of Information and Broadcasting Fawad Chaudhry has officially inaugurated Arab News Pakistan bureau in the country’s capital.

Chaudhry was the chief guest at the occasion and several prominent Pakistani media personalities and Arab News staff also attended the launch ceremony.

Standing side by side with Arab News Editor-in-Chief Faisal J. Abbas, who is in Pakistan as part of the media delegation accompanying the royal visit by Saudi Crown Prince Mohammed bin Salman, and Arab News Asia Bureau Chief Baker Atyani, Chaudhry cut a ceremonial ribbon to open the office.

“I am very happy for two reasons: The perception was building that the newspapers were not coming (to Pakistan), so once an international publication like Arab News (has come here) it certainly gives us a huge boost.”

Chaudhry described how the relationship between the nations was becoming stronger, particularly with the growth of Pakistan’s voice in the Middle East.

‘Secondly, I think this is an era where Pakistan is playing a very important role in the Middle East and to have such a major Middle Eastern publication coming to Pakistan itself shows the kind of importance Pakistan has of the Middle East and vice versa, we are very happy to have you here.’

Editor-in-Chief Faisal J. Abbas thanked the Pakistani information minister for his presence at the inauguration and for the efforts of the Information and Broadcasting Ministry to help facilitate the newspaper’s operations in Islamabad. 

“The inauguration of our Islamabad bureau a year after the launch of our local digital edition is an indicator of our commitment to Pakistan and our determination to help create a better understanding of Saudi Arabia and the region,” said Abbas. 

“Ever since its establishment in 1975, Arab News has had a special relationship with the massive and incredibly loyal Pakistani community in Saudi Arabia. Today we inaugurate this bureau in Islamabad to ensure a continued connection with the community and establish a relationship with a new more digital and highly connected generation,” he added. 

Asia Bureau Chief Baker Atyani said that the new office would be a hub not only for the Arab News Pakistan edition but also for the entire Asian operation of the paper. “We currently have reporters across Pakistan as well as nine other Asian countries and with the help, hard work and dedication of our team at the Islamabad bureau we hope not only to better manage our operation but to grow further in Asia as well.” 

Arab News launched its online Pakistan edition www.arabnews.pk in February last year as part of its global digital expansion plans. The project is the first of many new international editions planned by the Riyadh-based newspaper. 

Arab News is part of the regional publishing giant Saudi Research and Marketing Group (SRMG).