Why animation and storytelling are growing in Saudi Arabia

Members of Verve Studios say the platform provides them an ideal place to pursue their passion. (AN)
Updated 14 May 2018

Why animation and storytelling are growing in Saudi Arabia

  • There is a large audience for animated films in the Kingdom
  • Verve Studios was established in 2015, and now has more than 30 partners

JEDDAH: There is a large audience for animated films in the Kingdom, according to Verve Studios’ animator 23-year-old Saudi Ola Sfeeran. 

“It gives us a great opportunity to actually work and present new kinds of animation related to Saudi culture and closer to the Saudi audience,” she told Arab News. 

Sfeeran said that the field of animation and storytelling had existed for quite a long time, but on a small scale. “But now it is more efficient as we see some of the local companies offering scholarships to Japan, sponsored by famous animation studios and gaming companies such as Toei Animations and Square Enix.”  Sfeeran said that animation had a promising future in the Kingdom, highlighting that “entertainment makes a good business.” 

Verve Studios was established in 2015, and now has more than 30 partners. “We call them partners instead of customers, and the numbers are rising every year.” 

Sfeeran said that Verve Studios was the ideal platform for artists to pursue their passion. “We welcome all artists and share with each other the same language of art and collaborate to empower such passion,” she said. 

Another animator is Samaher Bantan, from Effat University’s Visual and Digital Production (VDP) department. 

Bantan was interested in animation and storytelling from a young age, drawing comics and sharing them with friends and family. She followed her passion for animation by studying it in her free time, and registered at Effat University as soon as she was told about the animation stream at the VDP department.  “VDP is the first filmmaking major in Saudi Arabia; it made a raucous movement in the Kingdom at first, especially as it was the first major that was under an all-female university. That motivated students to work harder to show what they are capable of, and to share Saudi Arabia’s culture and life,” Bantan said. 

Bantan explained the importance of animators in advertisements. 

“Now that Saudis are animating and storytelling more; you notice it especially in advertisements. Companies start asking for more animators to animate whether it is an ad or a video for their websites. Storytelling has started before with novels, and now it is going into films and will go more into animation,” she said.  “It made it easier for customers to get interested in the ad and understand the company purpose in an entertaining way,” she said. 

Bantan also believes in the potential of animation and storytelling in Saudi Arabia. “This field will have a bright future in the Kingdom. Many things are changing with Saudi Vision 2030; cinemas are opening up and a number of Saudis have received awards for their films, soon it will be global and the world will understand Saudi better.” 

Bantan hopes to create her own animated stories one day. “I dream of making my own stories, and animation that carries our good ethics and beliefs for the next generations.” 

“Harb Attaj” comic book series creator Wasim Shaer, a 34-year-old Swede, says that storymaking and animation is a long and challenging process. “It needs time to create good quality — building something out of almost nothing and turning it into a stunning story,” he told Arab News.

“Beautiful animation can take years in production, but when you have the passion and commitment to making it right, you can really come up with a true masterpiece that creates a memorable animated show for many people, and it will last for decades and inspire many generations,” he said.

Shaer creates original content, ideas, plots and art for comic books and storyboards. 

He explained that “these comics’ content become the very first stage and source for animation and animated shows later on.” 

Shaer encourages pre-animators and storytellers to stay committed to ensure a successful bright future in the Kingdom. 

“Not only a bright one but a golden one if the current and future creators stay committed to doing what they are doing,” he said. “Only this will help build up rich local content and make it ready and attractive to be animated.”

Shaer said that there are now Saudi publishing houses fostering pre-animations. “(One is) Ironixcomix, the Saudi company and publishing house that is building up artists and authors communities to help them build and publish high-quality content that is good enough for future animations.” 

Saudi crown prince signs raft of cooperation agreements with China

Crown Prince Mohammed bin Salman signs an agreement between the Kingdom and China in Beijing on Friday. (SPA)
Updated 23 February 2019

Saudi crown prince signs raft of cooperation agreements with China

  • the crown prince headed the Saudi delegation at the third session of the China-Saudi Arabia High-Level Joint Committee

BEIJING: Crown Prince Mohammed bin Salman on Friday met with Chinese Vice Premier Han Zheng to discuss ways of further developing relations between the Kingdom and China.

The meeting took place in the grand surroundings of the Great Hall of the People in the Chinese capital Beijing. After their talks, the crown prince headed the Saudi delegation at the third session of the China-Saudi Arabia High-Level Joint Committee which he co-chaired with Zheng.

Delegates at the meeting discussed moves to strengthen cooperation between the two countries on trade, investment, energy, culture and technology, as well as the coordination of political and security matters. The committee also reviewed plans for greater integration between China’s Belt and Road development strategy and the Saudi Vision 2030 reform program.

After agreeing on the minutes of the meeting, the Saudi royal and Zheng took part in the signing of a range of agreements, memorandums of understanding (MoU), investment projects and bilateral cooperation accords between the Kingdom and China:

The cooperation agreement in maritime transport between the Chinese and Saudi governments, signed by Saudi Minister of Commerce and Investment Majid Al-Qassabi and Chinese Minister of Transport Li Xiaopeng.

MoU between the Kingdom’s Ministry of Energy, Industry and Mineral Resources and the National Development and Reform Commission in China, signed by Saudi Energy Minister Khalid Al-Falih and Ning Jizhe, vice chairman of the National Development and Reform Commission.

MoU between the Chinese Ministry of Commerce and Saudi Ministry of Commerce and Investment to form a working group to facilitate trade, signed by Abdul Rahman Al-Harbi, the Kingdom’s deputy minister of commerce and investment, and Qian Keming, Chinese vice minister of commerce.

Loan agreement between the Saudi Fund for Development (SFD) and the Chinese Ministry of Finance to build and equip three hospitals in Yanbian city in Jilin Province, signed by Saudi Minister of State for Foreign Affairs Adel Al-Jubeir and the Chinese deputy finance minister.


Loan agreement between the SFD and Chinese Ministry of Finance to reconstruct and rehabilitate areas affected by earthquakes in Sichuan Province, signed by Al-Jubeir and the Chinese deputy finance minister.

Agreement between the Saudi Ministry of Interior and the Chinese Ministry of Public Security to cooperate in fighting cybercrime, signed Nasser Al-Dawood, undersecretary of the Saudi Ministry of Interior, and China’s deputy minister for public security.

MoU between the Public Investment Fund (PIF) of Saudi Arabia and China’s National Committee for energy to invest in renewable energy, signed by PIF head Yasir Al-Rumayyan, and the committee’s vice chairman.

Minutes of the meeting about cooperating in combating terrorism between the Saudi Presidency of State Security and Chinese Ministry of Public Security, signed by Lt. Gen. Abdullah Al-Qarni, deputy director-general of General Investigation for the Kingdom, and the Chinese minister.

MoU between the Saudi Authority for Intellectual Property and the Chinese National Committee for Intellectual Property Rights, signed by Dr. Abdul Aziz Al-Swailem, the authority’s executive chairman, and committee chairman Xin Xiangyu.

MoU to participate in investing in renewable energy projects, signed by the chairman of ACWA Power, Mohammed Abunayyan, and president of the Silk Road Fund, Wang Yanzhi.

Cooperation agreement for Saudi Aramco to acquire 9 percent of Chinese project Zhejiang Petrochemical, signed by Saudi Aramco CEO Amin Nasser and Xung Wi, mayor of Zhushan.

Agreement between Saudi Aramco with NORINCO Group and Panjin Sincen to develop a fully integrated refining and petrochemical complex, located in the city of Panjin in China’s Liaoning province, signed by Nasser and Tang Yijun, governor of Liaoning province and chairman of NORINCO.