MiSK launches new initiative to promote good social practices in Ramadan

File Photo Showing a street market in Riyadh (AFP)
Updated 17 May 2018
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MiSK launches new initiative to promote good social practices in Ramadan

  • The project is the first in a series of initiatives to promote noble values known to Saudis. 
  • The project will produce video clips that highlight and explain a holy verse and how it applies to a person's daily routine. 

LONDON: The MiSK Foundation has launched a new initiative calling on Saudi Arabian citizens and residents to uphold good behaviour and practice in society during the holy month of Ramadan.

The not-for-profit organization, founded by Crown Prince Mohammed bin Salman in 2011, launched "Misk Al-Qiyam" in order to promote 'good practices' during Ramadan and beyond.

The "Aya Wa Qeemah" — or "A Verse and its Value" — project is the first in a series of initiatives to promote noble values known to Saudis. 

The project will work to produce video clips that highlight and explain a holy verse and how it applies to a person's daily routine. 

The clips will be broadcast throughout Ramadan on a number of media outlets and social media platforms. 

The launch of this initiative reflects the belief to try and underpin society with good practices and values as part of promoting a better society in keeping with Vision 2030. 

Many of the clips will seek to remind people of basic tenets of religion which call for better human interaction, as well as raising awareness about patriotism, national questions as well as means to protect the environment, empower youth and promote productivity and positivity in society. 

MiSK has promised to launch more initiatives with "Misk al-Qiyam", stating the importance of values in influencing good behaviour among people in the community.


Egyptian pilgrim who lost loved ones in Al-Rawda attack praises King Salman’s invitation

Updated 37 min 12 sec ago
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Egyptian pilgrim who lost loved ones in Al-Rawda attack praises King Salman’s invitation

MAKKAH: An Egyptian Hajj pilgrim has spoken about how being a guest of King Salman on pilgrimage has helped him cope with the pain of losing three of his sons and his brother in a terrorist attack last year.
Mustafa Hamdan Salama, 64, lost his loved ones during an attack on Al-Rawda mosque on 24 November in Egypt’s North Sinai province, an incident in which 305 people were killed — including 27 children — and 128 were injured.
The attack on worshipers at Al-Rawda mosque is the bloodiest in Egypt’s history.
Salama was invited as part of King Salman’s initiative for families of wounded personnel in the Egyptian army and police to perform the Hajj pilgrimage and Umrah each year.
When asked what the initiative meant to him, Salama said the invitation gave him “feelings of joy and pleasure” about King Salman’s offer to all Muslims and Egyptians in particular.
“It is not surprising from the leader of the Islamic nation, who stands with us at all times,” he added.