Fashion Forward Dubai pop-up store returns to Saudi Arabia

Fashion Forward Dubai will present a carefully curated selection of the best apparel and accessory designers from the region. (Photo/Supplied)
Updated 23 May 2018
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Fashion Forward Dubai pop-up store returns to Saudi Arabia

  • FFWD will present a carefully curated selection of the best apparel and accessory designers from the region
  • The pop-up is driven by Fashion Forward’s mission to promote, celebrate and develop the region’s leading fashion talents

DUBAI: Fashion Forward Dubai (FFWD), the Middle East fashion platform, returns for a second edition of their pop-up store in Saudi Arabia’s Rubaiyat department store in Jeddah from May 25 to June 15.

FFWD will present a carefully curated selection of the best apparel and accessory designers from the region including Anaya, Atelier Zuhra, Arwa Al Banawi, Baruni, Beige, Bint Thani, Hessa Falasi, Lama Jouni, Nasiba Hapiz, Sara Altwaim, Shahad Rehami and Sarah’s Bag. 

The pop-up is driven by Fashion Forward’s mission to promote, celebrate and develop the region’s leading fashion talents. Endorsed by the Dubai Design and Fashion Council (DDFC) and supported by Dubai Design District (d3), the initiative is dedicated to supporting the evolving regional fashion ecosystem in its pursuit of attaining commercial success and widening reach into new markets.

“Fashion Forward has decided to partner with the prestigious Rubaiyat for its second edition as we firmly believe in the synergy that this partnership brings to all parties involved. We were thrilled with the success of the designers in last year’s pop-up and are enthusiastic about the opportunity to continue nurturing our designers in growing retail markets, such as KSA,” said Bong Guerrero, CEO and co-founder of FFWD.

ANAYA: Named after the designer’s daughter and inspired by her creativity and drive to follow her dream of building a fashion empire for the power women of the new era. In 2010, Chathuri won the International Young Fashion Entrepreneur award from the British Fashion Council at London Fashion Week for her startup company ANAYA. 

ATELIER ZUHRA: Atelier Zuhra was established in 2015 under business entrepreneur Mousa Al-Awfi, who supported her dream to build a couture atelier in Dubai and dress up women with glamor and perfection. Zuhra passed her dream to her daughter Rayan Al-Sulaimani, who raised the bar by scaling up the designs to a more sophisticated and outstanding quality. 

ARWA AL BANAWI: Like her eponymous label, Saudi-born designer Arwa Al-Banawi is an eclectic mix of contrasts. Designed for the subtle woman, her aesthetic is both classically cool and feminine — earning her recognition from Vogue.com and a finalist position at Jeddah Vogue Fashion Experience.

BARUNI: Created by Fadwa Baruni, the Baruni brand is strongly led by regional and local cultural influences as well as the colors and textures of nature, developing a signature style for the Baruni collection. 

BEIGE: Launched in 2017 by Muna Al-Othaiman, contemporary womenswear brand Beige fuses clean silhouettes with impeccable tailoring, evoking timeless modernity. 

BINT THANI: Inspired by art and architecture since its inception in 2012, BINT THANI offers curated collections that amplify the brand’s DNA of feminine and wearable styles for an international, design-orientated customer. 

HESSA FALASI: An Emirati brand established in 2011 in Dubai and inspired by Arabic culture, where traditional abayas are given a modern twist with a variety of high-quality fabrics, a kaleidoscope of colors in on-trend fashion. 

LAMA JOUNI: Lama Jouni is a high-end ready-to-wear label created in November 2013 in Paris. The name of the brand represents the designer and founder of the company. 

NASIBA HAFIZ: The woman who wears Nasiba Hafiz is not afraid to try new things and is not restricted by background, place or time. She has traveled the world and knows how to inject her heritage into a style that is particularly hers. 

SARA ALTWAIM: Born to a family of art lovers, Sara Altwaim has a passion for everything artistic. She took up writing poetry as a hobby and fashion design as her life’s passion. 

SHAHAD REHAIMI: Shahad Rehaimi’s Abaya collection is extravagantly unique and caters to trendy women. She aims to demonstrate every woman’s perfection through different fashionable styles.  

SARAH’S BAG: Dynamic, passionate and determined, with an epicurean’s delight in beauty and art, founder and creative director Sarah Beydoun designs handbags and accessories that are known for their intricate craftsmanship, attention to detail and vibrant, high-spirited appeal. 


No hard feelings: Paris fashion star Abloh reaches out to Kanye West

The relationship between West and Abloh has been tested after the later was named head of menswear at Louis Vuitton in March. (AFP)
Updated 19 June 2018
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No hard feelings: Paris fashion star Abloh reaches out to Kanye West

  • Abloh will show his own Off-White label in Paris Wednesday before making his debut bow with the world’s biggest luxury brand on Thursday
  • Abloh grew up in Illinois where his seamstress mother taught him her trade as he studied engineering and later architecture. He has made it clear his clothes will be much more street

PARIS: Virgil Abloh paid tribute to his friend and longtime collaborator Kanye West as the US designer took star billing as Paris men’s fashion week began Tuesday.
Relations between the pair have been tested since Abloh was named head of menswear at Louis Vuitton in March, with the rapper saying it was “hurtful” to lose his muse and erstwhile artistic director.
West has made no secret of his own ambitions to lead a major luxury brand as a designer, and revealed last month that he had also once been in talks with Louis Vuitton’s owner, French fashion magnate Bernard Arnault.
Abloh — the son of Ghanaian immigrants — will show his own Off-White label in Paris Wednesday before making his debut bow with the world’s biggest luxury brand on Thursday.
As he put the finishing touches to his collections he posted a photo of Kanye West to his 2.3 million Instagram followers with legend, “The architect of it all.”
West’s wife Kim Kardashian responded with emojis of a heart and two fires to signal her approval. The rapper — who has his own Yeezy line for Adidas — remained silent.
But he told US radio star Charlamagne tha God in a wide-ranging interview last month that there were no hard feelings.
“These things are hurtful when you are working with a talent like... Virgil and somebody comes through and says ‘Bam! I am going to take Virgil.’
“There is some validation in that someone that I came up with is now the head (of menswear) of Louis Vuitton,” West added.
Abloh, 38, is only the second black man to rise to the top of a big Paris fashion house, with French designer Olivier Rousteing responsible for both Balmain’s men and women’s lines.
As well as his nod to his former employer, Abloh dropped hints on social media that he was about to give the aristocratic Vuitton label a strong dose of black empowerment and streetwear style.
Vuitton’s previous designer, Briton Kim Jones — who makes his own debut for Dior Homme on Saturday — often referenced British colonial and safari chic in his clothes.
Abloh grew up in Illinois where his seamstress mother taught him her trade as he studied engineering and later architecture. He has made it clear his clothes will be much more street.
He posted films on Instagram of cotton plants and ceramic neck chains, in what could be seen as references to slavery, as well as a Louis Vuitton record box inspired by hip-hop pioneer Grandmaster Flash, “where you can put your coat in while DJing, shielding it from smoky clubs and spilled drinks.”
Abloh had worked hand in glove with West for more than 15 years. They designed clothes together on Photoshop and were $500-a-month interns under Karl Lagerfeld at Fendi in Rome in 2009 even though the rapper already had a string of Grammy awards under his belt.
West said that he only found out about Abloh taking over at Vuitton as the appointment was announced in March. “He (Abloh) made the call two minutes before it hit the Internet... He had told me he was looking at Versace too... but he knew he was going to Louis Vuitton,” he added.
West admitted days later in an interview with the Hollywood Reporter that the news had weighed on him. “It’s not bad or good,” he said.
Abloh has built up a celebrity following at Off-White with high-profile collaborations with Nike, Jimmy Choo and Moncler. Such has been the buzz that fashionistas jostled each other to get into his show in Paris last March.
Not everyone, however, is sold on streetwear’s inexorable rise. New York Times critic Guy Trebay said a “lot of what turns up on the runways lately looks less designed than crowdsourced.”
The young German and Swedish brands CMMN SWDN and Gmbh kicked fashion week off on Tuesday evening after a dance show by choreographer Mathilde Monnier inspired by shoemaker J.M. Weston.
French label Pigalle also tried to rethink the catwalk by presenting its new collection during an hour-long music and dance show at one of the French capital’s most prestigious concert halls.