Fashion Forward Dubai pop-up store returns to Saudi Arabia

Fashion Forward Dubai will present a carefully curated selection of the best apparel and accessory designers from the region. (Photo/Supplied)
Updated 23 May 2018
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Fashion Forward Dubai pop-up store returns to Saudi Arabia

  • FFWD will present a carefully curated selection of the best apparel and accessory designers from the region
  • The pop-up is driven by Fashion Forward’s mission to promote, celebrate and develop the region’s leading fashion talents

DUBAI: Fashion Forward Dubai (FFWD), the Middle East fashion platform, returns for a second edition of their pop-up store in Saudi Arabia’s Rubaiyat department store in Jeddah from May 25 to June 15.

FFWD will present a carefully curated selection of the best apparel and accessory designers from the region including Anaya, Atelier Zuhra, Arwa Al Banawi, Baruni, Beige, Bint Thani, Hessa Falasi, Lama Jouni, Nasiba Hapiz, Sara Altwaim, Shahad Rehami and Sarah’s Bag. 

The pop-up is driven by Fashion Forward’s mission to promote, celebrate and develop the region’s leading fashion talents. Endorsed by the Dubai Design and Fashion Council (DDFC) and supported by Dubai Design District (d3), the initiative is dedicated to supporting the evolving regional fashion ecosystem in its pursuit of attaining commercial success and widening reach into new markets.

“Fashion Forward has decided to partner with the prestigious Rubaiyat for its second edition as we firmly believe in the synergy that this partnership brings to all parties involved. We were thrilled with the success of the designers in last year’s pop-up and are enthusiastic about the opportunity to continue nurturing our designers in growing retail markets, such as KSA,” said Bong Guerrero, CEO and co-founder of FFWD.

ANAYA: Named after the designer’s daughter and inspired by her creativity and drive to follow her dream of building a fashion empire for the power women of the new era. In 2010, Chathuri won the International Young Fashion Entrepreneur award from the British Fashion Council at London Fashion Week for her startup company ANAYA. 

ATELIER ZUHRA: Atelier Zuhra was established in 2015 under business entrepreneur Mousa Al-Awfi, who supported her dream to build a couture atelier in Dubai and dress up women with glamor and perfection. Zuhra passed her dream to her daughter Rayan Al-Sulaimani, who raised the bar by scaling up the designs to a more sophisticated and outstanding quality. 

ARWA AL BANAWI: Like her eponymous label, Saudi-born designer Arwa Al-Banawi is an eclectic mix of contrasts. Designed for the subtle woman, her aesthetic is both classically cool and feminine — earning her recognition from Vogue.com and a finalist position at Jeddah Vogue Fashion Experience.

BARUNI: Created by Fadwa Baruni, the Baruni brand is strongly led by regional and local cultural influences as well as the colors and textures of nature, developing a signature style for the Baruni collection. 

BEIGE: Launched in 2017 by Muna Al-Othaiman, contemporary womenswear brand Beige fuses clean silhouettes with impeccable tailoring, evoking timeless modernity. 

BINT THANI: Inspired by art and architecture since its inception in 2012, BINT THANI offers curated collections that amplify the brand’s DNA of feminine and wearable styles for an international, design-orientated customer. 

HESSA FALASI: An Emirati brand established in 2011 in Dubai and inspired by Arabic culture, where traditional abayas are given a modern twist with a variety of high-quality fabrics, a kaleidoscope of colors in on-trend fashion. 

LAMA JOUNI: Lama Jouni is a high-end ready-to-wear label created in November 2013 in Paris. The name of the brand represents the designer and founder of the company. 

NASIBA HAFIZ: The woman who wears Nasiba Hafiz is not afraid to try new things and is not restricted by background, place or time. She has traveled the world and knows how to inject her heritage into a style that is particularly hers. 

SARA ALTWAIM: Born to a family of art lovers, Sara Altwaim has a passion for everything artistic. She took up writing poetry as a hobby and fashion design as her life’s passion. 

SHAHAD REHAIMI: Shahad Rehaimi’s Abaya collection is extravagantly unique and caters to trendy women. She aims to demonstrate every woman’s perfection through different fashionable styles.  

SARAH’S BAG: Dynamic, passionate and determined, with an epicurean’s delight in beauty and art, founder and creative director Sarah Beydoun designs handbags and accessories that are known for their intricate craftsmanship, attention to detail and vibrant, high-spirited appeal. 


Bambah’s Ramadan 2019 edit is pastel perfection

Updated 26 May 2019
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Bambah’s Ramadan 2019 edit is pastel perfection

  • The new collection sports a lot of pastel colors and gold embellishments
  • The prices range between $430 to $790

DUBAI: Egyptian designer Maha Abdul Rasheed, founder of the fashion label Bambah, is showing off a summery new line this Ramadan.

The Ramadan 2019 collection is making waves this season with its laid back, pretty pastel take on the traditional kaftan.

Mint green color blocked stripes on cream and gold-flecked embellishments on lilac, the collection’s colors are light and refreshing.

(Supplied) 

Luxurious jacquard with gold-flecked floral detailing add sheen to largely pastel bases, while the ruffled sleeves on the Isabella Kaftan are a welcome structural update on the traditional flowing silhouette of the robe.

While florals and gilded materials litter the Ramadan 2019 collection, there are a few options that are fresher and more urban. Rasheed makes good use of thick stripes in a few of the available kaftans, offering up combinations in a sorbet-like color palette of peach, green and cream.

Modest, full coverage fabric, high necklines and long, wonderfully detailed sleeves mark the collection — making it ideal for the Holy Month, as well as for your sartorial needs this Eid Al-Fitr.

(Supplied) 

Prices range from $430 to $790, with many of the designs hovering around the $500 mark.

Rasheed initially opened Bambah as a stand-alone boutique in Dubai, selling a carefully curated selection of vintage pieces. While the concept of one-of-a-kind, pre-owned fashion was almost entirely new to the region at that time, Rasheed persevered, educating fashionable Emiratis about the kind of couture one can’t find in malls.

Vintage Valentino blazers and Dior dresses flew off the shelves and before long, the boutique became a hub for Dubai-based fashion influencers looking to add unique character to their wardrobes.

(Supplied)

After noticing that her clients were drawn to the hyper-feminine princess skirts and sweet-heart necklines popular in the 1950s and 1960s, Rasheed began designing herself. In a few short years, the company has expanded widely, with a loyal, cross-continental client base.

Today, global A-listers known for their refined, high glam-style like Amal Clooney and Priyanka Chopra have donned Rasheed’s designs.