Fashion Forward Dubai pop-up store returns to Saudi Arabia

Fashion Forward Dubai will present a carefully curated selection of the best apparel and accessory designers from the region. (Photo/Supplied)
Updated 23 May 2018
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Fashion Forward Dubai pop-up store returns to Saudi Arabia

  • FFWD will present a carefully curated selection of the best apparel and accessory designers from the region
  • The pop-up is driven by Fashion Forward’s mission to promote, celebrate and develop the region’s leading fashion talents

DUBAI: Fashion Forward Dubai (FFWD), the Middle East fashion platform, returns for a second edition of their pop-up store in Saudi Arabia’s Rubaiyat department store in Jeddah from May 25 to June 15.

FFWD will present a carefully curated selection of the best apparel and accessory designers from the region including Anaya, Atelier Zuhra, Arwa Al Banawi, Baruni, Beige, Bint Thani, Hessa Falasi, Lama Jouni, Nasiba Hapiz, Sara Altwaim, Shahad Rehami and Sarah’s Bag. 

The pop-up is driven by Fashion Forward’s mission to promote, celebrate and develop the region’s leading fashion talents. Endorsed by the Dubai Design and Fashion Council (DDFC) and supported by Dubai Design District (d3), the initiative is dedicated to supporting the evolving regional fashion ecosystem in its pursuit of attaining commercial success and widening reach into new markets.

“Fashion Forward has decided to partner with the prestigious Rubaiyat for its second edition as we firmly believe in the synergy that this partnership brings to all parties involved. We were thrilled with the success of the designers in last year’s pop-up and are enthusiastic about the opportunity to continue nurturing our designers in growing retail markets, such as KSA,” said Bong Guerrero, CEO and co-founder of FFWD.

ANAYA: Named after the designer’s daughter and inspired by her creativity and drive to follow her dream of building a fashion empire for the power women of the new era. In 2010, Chathuri won the International Young Fashion Entrepreneur award from the British Fashion Council at London Fashion Week for her startup company ANAYA. 

ATELIER ZUHRA: Atelier Zuhra was established in 2015 under business entrepreneur Mousa Al-Awfi, who supported her dream to build a couture atelier in Dubai and dress up women with glamor and perfection. Zuhra passed her dream to her daughter Rayan Al-Sulaimani, who raised the bar by scaling up the designs to a more sophisticated and outstanding quality. 

ARWA AL BANAWI: Like her eponymous label, Saudi-born designer Arwa Al-Banawi is an eclectic mix of contrasts. Designed for the subtle woman, her aesthetic is both classically cool and feminine — earning her recognition from Vogue.com and a finalist position at Jeddah Vogue Fashion Experience.

BARUNI: Created by Fadwa Baruni, the Baruni brand is strongly led by regional and local cultural influences as well as the colors and textures of nature, developing a signature style for the Baruni collection. 

BEIGE: Launched in 2017 by Muna Al-Othaiman, contemporary womenswear brand Beige fuses clean silhouettes with impeccable tailoring, evoking timeless modernity. 

BINT THANI: Inspired by art and architecture since its inception in 2012, BINT THANI offers curated collections that amplify the brand’s DNA of feminine and wearable styles for an international, design-orientated customer. 

HESSA FALASI: An Emirati brand established in 2011 in Dubai and inspired by Arabic culture, where traditional abayas are given a modern twist with a variety of high-quality fabrics, a kaleidoscope of colors in on-trend fashion. 

LAMA JOUNI: Lama Jouni is a high-end ready-to-wear label created in November 2013 in Paris. The name of the brand represents the designer and founder of the company. 

NASIBA HAFIZ: The woman who wears Nasiba Hafiz is not afraid to try new things and is not restricted by background, place or time. She has traveled the world and knows how to inject her heritage into a style that is particularly hers. 

SARA ALTWAIM: Born to a family of art lovers, Sara Altwaim has a passion for everything artistic. She took up writing poetry as a hobby and fashion design as her life’s passion. 

SHAHAD REHAIMI: Shahad Rehaimi’s Abaya collection is extravagantly unique and caters to trendy women. She aims to demonstrate every woman’s perfection through different fashionable styles.  

SARAH’S BAG: Dynamic, passionate and determined, with an epicurean’s delight in beauty and art, founder and creative director Sarah Beydoun designs handbags and accessories that are known for their intricate craftsmanship, attention to detail and vibrant, high-spirited appeal. 


Chrissy Teigen sports a look by Madiyah Al-Sharqi

Chrissy Teigen at an event. (AFP)
Updated 23 October 2018
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Chrissy Teigen sports a look by Madiyah Al-Sharqi

DUBAI: Model and social media superstar Chrissy Teigen was spotted wearing an item by UAE-based brand Madiyah Al-Sharqi last week — and it’s giving us major style envy.

The model — who is known for her witty, off-the-cuff commentary and political activism on Twitter and Instagram — hit the streets of New York with her husband John Legend in tow while wearing a pair of high-waisted velvet trousers.

(Getty)

The mustard-colored pants hail from the Fujairah-based brand’s Autumn/Winter 2018 collection and are available on madiyahalsharqi.com.

The label is also available online on e-tailers Ounass and By Symphony.

Since founding the fashion house in 2012, Al-Sharqi ‘s collections have received international acclaim and have been featured in the likes of Vogue Italia, Vogue Arabia, Harper’s Bazaar Arabia and Grazia.
Based in the Emirate of Fujairah, which is relatively unknown on the fashion scene compared to its internationally acclaimed sister state of Dubai, the label is making headway on the Hollywood circuit and was even worn by Paris Jackson in June and by US singer and actress Vanessa Hudgens on the set of the TV show “So You Think You Can Dance” in August.

For her part, Hudgens looked stunning in a lamé corset with lace-up detailing on the back and a sweetheart neckline. Matching, wide-legged trousers completed the 70s-style look that came in a pretty mix of pastel shades, including lilac, peach, sunny yellow and silver.

“Last night’s look on @danceonfox,” Hudgens, who shot to fame after starring in the hugely popular series of High School Musical films during the noughties, posted on her Instagram account at the time. Hudgens worked with celebrity stylist Natalie Saidi to achieve the shimmery look.

Teigen, who recently took to social media to educate fans on how to properly say her name, paired her Madiyah Al-Sharqi trousers with a white, fitted top, knee-length navy blazer and a demure Chanel bag.

In September, she teasingly chastised the media and fans for mispronouncing her last name saying it had been garbled for years, but she hasn’t corrected anyone.

The mother and model took to social media to say it’s not Teigen (TEE’-gihn), but Teigen (TY’-gihn). Off camera, her mother confirmed it with a “Yep!” according to The Associated Press.

The 32-year-old joked that she’s “tired of living this lie.”

She previously wrote on Twitter that her name has been mispronounced and she “doesn’t correct people, ever.”