Huawei hosts annual Middle East Partner Summit

Huawei’s annual Middle East Partner Summit was recently held in Dubai.
Updated 24 May 2018
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Huawei hosts annual Middle East Partner Summit

Global ICT solutions provider Huawei recently hosted its annual Middle East Partner Summit in Dubai. Taking place under the theme “Leading New ICT, the Road to a Win-win Ecosystem,” the summit hosted participants from 12 countries across the Middle East. Participants had gathered to form a collaborative platform in order to explore the current requirements for a successful digital transformation and ushering in the artificial intelligence era, exchange ideas, share success stories and best practices, targeted at empowering Huawei’s channel partners in order to increase their ability to cater to the region’s increasingly demanding technology innovation needs, and to establish an open and collaborative ecosystem.
The full-day summit highlighted Huawei’s latest partner programs and outlined the company’s strategic plans for digitalization in the Middle East. Huawei’s channel strategy for 2018 centers on the empowerment of its channel partners to deliver the latest ICT solutions to their customers by embracing a collaborative, win-win approach to partners, competitors, and the industry as a whole.
In partnership with GAPP, a diamond sponsor of the summit, Huawei launched their GTM (“Go To Market”) Strategy, which focuses on catering to Middle East market requirements by building an enhanced service portfolio with GAPP serving as systems integrators.
“We see our long-term enterprise strategy in the region centered around building an ecosystem through which Huawei can help our Middle East channel partners meet their customers’ needs with enhanced connectivity and improved user experience, across different domains,” said Alaa El-Shimy, vice president and managing director, Huawei Enterprise Middle East. “Huawei advocates openness, collaboration, and shared success. Through joint innovation with our customers, partners, and peers, we are increasing the value of ICT in support of a more robust and mutually beneficial industry ecosystem. Our goal is a win-win situation for everyone, and we are dedicated to working together to establish mainstream standards and lay the foundations for this shared success.”
Bander Alfreih, chairman and CEO of GAPP, said: “Integrated, collaborative partnerships like the one we have announced with Huawei are exactly what we need to move the region forward on the path to digital transformation. We are incredibly excited to get to work on building this infrastructure together, and to see how quickly it will produce tangible results for the ecosystem at large, as well as the individual end customer. This will be how we define our success.”


Al-Futtaim ACE hosts Eid celebration

Updated 18 June 2018
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Al-Futtaim ACE hosts Eid celebration

Al-Futtaim ACE in Dubai celebrated Eid with 25-75 percent off its 25,000 product lines available both in-store and online. Customers enjoyed exciting deals on a range of home, DIY, outdoor and garden products as well as on electronic goods.
A number of in-store activities, such as a henna artist, balloons, cotton candy, pop corn and face painting for kids, kept everyone entertained. The Al-Futtaim ACE Eid Extravaganza ran from June 14-17.
Customers also took advantage of the recently launched “Price Match Protection,” which matches prices of branded products available at Al-Futtaim ACE to prices for the exact same make, model and specifications of products in the market, including at online retailers.
Al-Futtaim ACE stores offer over 33,000 great products of world-class brands such as WILKO, Karcher, Black & Decker, Makita, Clark + Kensington, Weber, Gardena and Leisuregrow.