Huawei hosts annual Middle East Partner Summit

Huawei’s annual Middle East Partner Summit was recently held in Dubai.
Updated 24 May 2018
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Huawei hosts annual Middle East Partner Summit

Global ICT solutions provider Huawei recently hosted its annual Middle East Partner Summit in Dubai. Taking place under the theme “Leading New ICT, the Road to a Win-win Ecosystem,” the summit hosted participants from 12 countries across the Middle East. Participants had gathered to form a collaborative platform in order to explore the current requirements for a successful digital transformation and ushering in the artificial intelligence era, exchange ideas, share success stories and best practices, targeted at empowering Huawei’s channel partners in order to increase their ability to cater to the region’s increasingly demanding technology innovation needs, and to establish an open and collaborative ecosystem.
The full-day summit highlighted Huawei’s latest partner programs and outlined the company’s strategic plans for digitalization in the Middle East. Huawei’s channel strategy for 2018 centers on the empowerment of its channel partners to deliver the latest ICT solutions to their customers by embracing a collaborative, win-win approach to partners, competitors, and the industry as a whole.
In partnership with GAPP, a diamond sponsor of the summit, Huawei launched their GTM (“Go To Market”) Strategy, which focuses on catering to Middle East market requirements by building an enhanced service portfolio with GAPP serving as systems integrators.
“We see our long-term enterprise strategy in the region centered around building an ecosystem through which Huawei can help our Middle East channel partners meet their customers’ needs with enhanced connectivity and improved user experience, across different domains,” said Alaa El-Shimy, vice president and managing director, Huawei Enterprise Middle East. “Huawei advocates openness, collaboration, and shared success. Through joint innovation with our customers, partners, and peers, we are increasing the value of ICT in support of a more robust and mutually beneficial industry ecosystem. Our goal is a win-win situation for everyone, and we are dedicated to working together to establish mainstream standards and lay the foundations for this shared success.”
Bander Alfreih, chairman and CEO of GAPP, said: “Integrated, collaborative partnerships like the one we have announced with Huawei are exactly what we need to move the region forward on the path to digital transformation. We are incredibly excited to get to work on building this infrastructure together, and to see how quickly it will produce tangible results for the ecosystem at large, as well as the individual end customer. This will be how we define our success.”


Saudi teams shine in Schneider Electric’s competition

Updated 20 August 2018
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Saudi teams shine in Schneider Electric’s competition

Schneider Electric, a global leader in digital transformation of energy management and automation operating in more than 100 countries, has announced the qualification of four teams from Saudi Arabia out of 10 teams from the Middle East and Africa for the final round of the 2018 Go Green in the City competition, which brings together college students from all corners of the world.
Marketing Excellence Director of the Middle East and Africa at Schneider Electric, Nora Al-Shiha, said that the achievement of the qualified teams from Saudi Arabia and the Middle East represents an advancement in the perceptions of college graduates toward environmental sustainability. She said it confirms the interactive ability of female Saudi graduates to work in teams that care about environmental safety and implement creative projects that promote the value of green initiatives in developed communities.
Al-Shiha noted that the participation of the Saudi teams is consistent with Schneider Electric’s objectives, as the Go Green in the City competition supports the use of creative ideas and the utilization of human resources to find solutions for smart cities and the economics of a green, sustainable environment.
According to Al-Shiha, the qualified teams will acquire training, guidance and early career counseling, which will shed light on young national talents and give them the opportunity to prove their abilities. The competition will grant the winners a variety of sponsorship, networking, and travel prospects, as well as job opportunities at Schneider Electric.
She added that in its eighth year, the global competition has become a major event for many educational institutions and college students around the world. Go Green in the City comes within the framework of Schneider Electric’s efforts to raise the levels of innovation and creativity among young men and women around the world, revolutionize new methods for handling different challenges, and reach solutions that make our planet more vital and sustainable.
The competition also aims to activate Schneider Electric’s contribution to the development boom sought by the Kingdom’s leadership, in addition to fulfilling the objectives of the National Transformation Program in accordance with the ambitious Vision 2030.
Raghad Al-Sulami, who is a member of the “Touk” team, praised Schneider Electric for giving her the chance to become a part of this global event, and for encouraging the four teams to showcase their creative skills. She pointed out that the chance of her team winning the grand prize is promising as they currently hold second place in the Middle East and North Africa.
Schneider Electric’s approach is in line with the aspirations of the Kingdom’s leadership to support Saudi women and empower them in all fields. The Saudi woman has become an active component alongside the Saudi man, now contributing to all types of businesses and events in the Kingdom.