Saudi Venice Biennale debut follows Cannes

Updated 25 May 2018
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Saudi Venice Biennale debut follows Cannes

  • The Saudi pavilion illustrated the evolution underway as the country embraces a new era of change, powered by Crown Prince Mohammed bin Salman’s Vision 2030 blueprint for the future
  • Communication is the overriding aim for the creators behind the Saudi pavilion

VENICE: In its debut appearance at Italy’s leading architecture fair on Thursday, Saudi Arabia unveiled a sweeping exhibition exploring the country’s progress over the past five decades. 

Holding its own among the 65 national pavilions at the 16th Venice Biennale’s International Architecture Exhibition, the Saudi pavilion illustrated the evolution underway as the country embraces a new era of change, powered by Crown Prince Mohammed bin Salman’s Vision 2030 blueprint for the future.

It is the first time the Kingdom has had a presence at the Venice event, which is considered one of the leading forums for international architecture and draws hundreds of thousands of visitors from across the globe to the city.

At the heart of the display in the Venetian Arsenal — the historic shipyards that house some of the most prominent pavilions at the fair — a set of screens on opposite walls flash clips of Saudi cities showing people wandering along the Jeddah Corniche or drinking coffee at a Bujairy Park cafe in Riyadh.

The reels illustrate the way urban sprawl has unfolded across the Kingdom, where rapid urbanization resulting in settlement-driven growth has skipped over spaces in Saudi cities, leaving vast lots vacant between buildings.

With more than 40 percent of urban land unused, communities are dispersed, creating a sense of fragmentation between neighborhoods connected only by cars.

“The vacant lot is a highly prevalent typology in Saudi cities: anyone passing through them will notice the empty tracts of land everywhere,” said architect Turki Gazzaz, who co-created the pavilion space – which is named “Spaces in Between” — with his brother Abdulrahman Gazzaz.

The duo, who founded Jeddah-based architectural studio Bricklab, beat 70 other entries to secure the commission to create the Kingdom’s first biennale pavilion, which shows the role design can play in restoring the social and structural fabric of Saudi cities.

While outlets for creative expression have previously been limited in the Kingdom, attitudes toward design-led solutions are becoming increasingly favorable. 

“People are becoming more conscious about these critical issues that exist within our urban fabric … this is beginning to spill out into our society and affect it in a positive way,” Abdulrahman said.

Recent reforms rolled out under Vision 2030 have created a channel for creativity to fuel the country’s growth as it looks beyond the oil sector — a turning point highlighted by the pavilion’s use of resin, which is a byproduct of the petrochemical industry.

This has been mixed with sand — a material that both symbolizes Saudi Arabia and links it to the rest of the world — for the giant curved screens that frame the exhibition.

Inside, projections show digital maps of the Kingdom’s main cities, beginning with aerial perspectives that convey their fragmented growth before moving down to street-level snapshots of everyday life in the city.

These pictures have been drawn from social media and most are taken from cars, the dual axis of urban life for city-dwelling Saudis.

Below, old mobile phones, a walkie-talkie and broken motherboards are showcased beneath a glass panel of fragmented electronics to “create a conversation about consumer culture” and comment on the “virtual public space” that people increasingly congregate in at the expense of public places, said Abdulrahman.

Speaking to Arab News at the launch of the Saudi pavilion in Venice on Thursday, Dhay Al-Dhawyan, project manager at the Ministry of Municipality and Rural Affairs, described the need to “humanize” Saudi cities, something Vision 2030, and the more immediate targets for 2020, are moving toward.

“We want to bring back city centers, walkability, accessibility, connectivity and rework the visual aspects of our cities to make them more lively and functional,” he said.

The overall theme at this year’s biennale is “Freespace,” selected by the Irish curators Yvonne Farrell and Shelley McNamara to encourage architects to explore how “a generosity of spirit and a sense of humanity” can contribute to the urban environment.

Tapping into this ethos, the Saudi pavilion curators have compiled a display that blurs the boundaries between development and desert, city border and boundless expanse.

In demographic terms, Saudi cities have always been diverse, but in many cases they lack the infrastructure to encourage interaction, said Jawaher Al-Sudairy, one of the exhibition curators and director of Nahda Center for Research as well as senior program manager at Harvard Kennedy School.

“There are public spaces, but they are under-utilized, so that’s where the conversation should be.”

Communication is the overriding aim for the creators behind the Saudi pavilion, which invites visitors to explore the evolution taking place in Saudi Arabia’s skyline and engage with the social shift underway as the Kingdom steps on to the world stage.

“We’re tackling a global issue here; this is not unique to Saudi Arabia,” said Dr. Sumayah Al-Solaiman, the other half of the female curatorial team at the exhibition.

In keeping with the spirit of the biennale, literature distributed at the Saudi pavilion errs on the side of the aloof and arty, but the experience created by the exhibition is firmly grounded and accessible.

The teams want visitors to identify with the issues raised, which have a global resonance in an era defined by rapid urban growth. “We’re more similar with other nations than we are different … and this is a great way to have a conversation that is not necessarily bound by national boundaries,” said Al-Solaiman, dean of the College of Design at Imam Abdulrahman bin Faisal University.

“The Venice Biennale is an excellent platform to start a conversation around architecture and how were designing and building, and we want to have this discussion with other architects around the world.”

“Our participation in the International Architecture Exhibition of La Biennale di Venezia is an unprecedented moment for Saudi Arabia’s creative community. It’s an opportunity to bring pioneering Saudi thought to an international platform through our creative vernacular,” said Ahmed Mater, executive director of the Misk Art Institute, which organized the Saudi pavilion.

“Coupled with the allocation of an incredible pavilion space, we are very excited about our presentation this year at the Biennale Architettura, but are also looking forward to future years and presentations and what they will draw on from our own community.”

For Al-Sudairy, one of the most interesting projects on the horizon is the Riyadh Metro, which she believes will change a lot more than mobility in the capital. “I can’t wait to see how it changes the way people move around … it’s going to transform the city physically and socially.”

The Metro is one of many large-scale projects underway in the Kingdom that aims to bring a sense of cohesion to the country’s urban environments and unite diverse communities.

The Saudi pavilion opens to the public on Saturday, May 26.

 

The Saudi pavilion exhibition ‘Spaces in Between,’ above and top. (Valeria Mariani)


Start-up of the Week: The app that restores work-life balance

Updated 19 June 2018
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Start-up of the Week: The app that restores work-life balance

  • MRSOOL helps consumers to transport goods from any store to their door
  • Since 2017 MRSOOL has had more than 80,000 couriers across the Kingdom, potentially earning the couriers an average SR 10,000 ($2,700) within two months.

JEDDAH: Too many errands, too little time? This is how MRSOOL co-founder Naif Al-Simri used to feel, so he decided to do something about it — and not just for himself.

Realizing that he was not managing to successfully juggle the demands of his job and his family, he started to think about how he could manage things better.

His thought processes eventually led him to develop MRSOOL, an app that helps consumers to transport goods from any store to their door. All consumers need to do is post their orders, and an MRSOOL courier will go to the store to pick up and deliver the desired items to them. 

“I used to work a lot and I was not at home. My family always needed something, but I could not do it for them because of work commitments. So I would suffer because I could not do their errands and also could not find a solution. The fact that I could not find a solution would upset my family,” he said. 

Thinking about the problem — and how it affected so many people in the modern world — triggered a lightbulb moment for Al-Simri. He came up with the idea of creating a platform that would deliver anything, without him having to leave the office and pick up his family. 

“If I had to run errands I would have to leave the office and take them (to the shops). That is like five trips, so I thought to myself what if I have someone who lives close by pick up what is needed on his way and make money by doing it,” he said. 

He started to outline his idea to some of his close friends who work in app development. He talked through whether they thought there was market demand for such a service and analyzed the challenges. As he threw around ideas with friends, he was starting to formulate a business plan. It was at this stage that he started to see the potential.

He discussed the concept with Ayman Al-Sanad (a friend?), and although Al-Sanad had come up against Al-Simri’s ideas before, and was cautious about practicalities, his future partner was impressed by the proposal. Nevertheless, Al-Sanad made some suggestions for tweaking the original idea. 

“I took Ayman’s feedback and went back to the drawing board. We were both working at the time so we would touch base on weekends to discuss our development and progress,” Al-Simri added.

The two future partners started working together to develop the application, which was eventually launched in 2015. Today MRSOOL serves the whole country and there are plans to expand to the GCC and Arab countries.

Not only is MRSOOL now ranked in the top 10 applications in the Kingdom, with a star rating of 4.8 out of 5, but it is even listed in the top 200 active applications by the US Apple store. 

Since 2017 MRSOOL has had more than 80,000 couriers across the Kingdom, potentially earning the couriers an average SR 10,000 ($2,700) within two months.