Following its successful launch in the UAE and Kuwait earlier this year, South Korean cosmetics brand Etude House has made its Saudi debut with the opening of its first store at the Granada Center in Riyadh.
With 231 stores globally, one of Korea’s leading beauty and makeup brands, Etude House is known for its innovative, trend-setting approach.
The brand’s philosophy is that every woman was born a dignified and beautiful being that deserves to be valued. The stores aim to create a culture of “makeup play” with feminine and playful products.
Established in 1985, Etude House is present in 11 Asian markets as a free-standing store.
The word “Etude,” meaning “study or practice” in the French language, originally refers to a short musical composition designed to be used as a practice material for perfecting techniques for a musical instrument.
The brand’s star products are Dear My Blooming Lips-talk; Personal Color Palette; Curl Fix Super Volume Mascara; Play 101; and Real Powder Cushion.