Korean beauty brand Etude House debuts in KSA

The store opened at the Granada Center in Riyadh.
Updated 10 June 2018
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Korean beauty brand Etude House debuts in KSA

Following its successful launch in the UAE and Kuwait earlier this year, South Korean cosmetics brand Etude House has made its Saudi debut with the opening of its first store at the Granada Center in Riyadh.

With 231 stores globally, one of Korea’s leading beauty and makeup brands, Etude House is known for its innovative, trend-setting approach. 

The brand’s philosophy is that every woman was born a dignified and beautiful being that deserves to be valued. The stores aim to create a culture of “makeup play” with feminine and playful products.

Established in 1985, Etude House is present in 11 Asian markets as a free-standing store. 

The word “Etude,” meaning “study or practice” in the French language, originally refers to a short musical composition designed to be used as a practice material for perfecting techniques for a musical instrument. 

The brand’s star products are Dear My Blooming Lips-talk; Personal Color Palette; Curl Fix Super Volume Mascara; Play 101; and Real Powder Cushion.


ENOC Group to build 45 service stations in KSA

Updated 16 December 2018
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ENOC Group to build 45 service stations in KSA

ENOC (Emirates National Oil Company) Group, a wholly owned entity of the government of Dubai, has announced major expansion plans to build 45 new service stations in Saudi Arabia over the next five years. The group’s plans are aligned with the Ministry of Municipal and Rural Affairs’ plan, which aim for the construction of over 1,200 petrol stations across the Kingdom.
All 45 ENOC service stations will be strategically built on the Kingdom’s vast network of highways that interconnect the 13 provinces and serve as a major logistics and trade land-corridor, connecting the Kingdom to the rest of the GCC and the Middle East region. Over the next two years, ENOC’s plan will focus on building stations in the central region, mainly Riyadh and the Eastern Province.
Saif Humaid Al-Falasi, ENOC Group CEO, said: “With Saudi Arabia’s long-term vision to diversify its economy, boost tourism and infrastructure and enhance business and trade, our plan to expand our retail network by over 220 percent in the next five years is aligned with the Saudi Vision 2030, which aims to reduce oil dependency, increase privatization and implement the Saudi nationalization scheme.”
ENOC currently operates 14 stations across the Kingdom. The group’s future service stations will also include ZOOM convenience stores. Customers will also enjoy a variety of retail outlets such as Pronto.