JEDDAH: Chevrolet Middle East will help to put women in the driving seat by offering its 24/7 roadside assistance service to all female drivers in the Kingdom once the ban is lifted on June 24.
The service will be available to all women regardless of the brand of car that they drive.
Making this program available beyond the standard offer that comes with its new cars for four years, Chevrolet aims to deliver the same level of confidence to all women deciding to join the Kingdom’s driving community.
The roadside assistance program will start once the ban is lifted as part of the decree issued by King Salman.
Molly Peck, chief marketing officer at General Motors Middle East, said: “Safety is part of our very foundation at Chevrolet and we continuously work to find ways to deliver on this promise to our customers, their cars, and their security on the road, and KSA is no different. Engrained in the Saudi community for more than 90 years now, we have been a constant companion providing dependable means of transport to both men and women, which is why extending our 24/7 roadside assistance program to all women drivers in Saudi was a natural step for Chevrolet.”
“With our #UpToMe campaign earlier this year, we greeted His Majesty’s announcement with optimism to recognize Saudi women’s new-found possibility to decide, emphasizing that from this June onwards, it’s up to them,” she said. “I am extremely proud that with this move, women exercising their choice to drive in the Kingdom can now have complete peace of mind thanks to the response, security and convenience of our 24/7 roadside assistance program, regardless of what brand of car they decide to drive.”
The regional roadside assistance program already offers 24/7 emergency services to customers across the GCC, Jordan and Lebanon.
In September 2017, a royal decree announced the end of a decades-long ban on women driving.
Saudi women nationwide are counting down to June 24 to make history and take the wheel. Some have already enrolled in driving lessons offered by five Saudi universities, while others exchanged their existing international license with a Saudi one.