Saudi women drivers to receive 24/7 roadside assistance from Chevrolet

Chevrolet Middle East will help to put women in the driving seat by offering its 24/7 roadside assistance service to all female drivers in the Kingdom once the ban is lifted on June 24. (AFP)
Updated 15 June 2018
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Saudi women drivers to receive 24/7 roadside assistance from Chevrolet

  • Chevrolet's roadside assistance will be available to all women regardless of the brand of car that they drive.
  • The roadside assistance program will start once the ban is lifted as part of the decree issued by King Salman.

JEDDAH: Chevrolet Middle East will help to put women in the driving seat by offering its 24/7 roadside assistance service to all female drivers in the Kingdom once the ban is lifted on June 24.
The service will be available to all women regardless of the brand of car that they drive.
Making this program available beyond the standard offer that comes with its new cars for four years, Chevrolet aims to deliver the same level of confidence to all women deciding to join the Kingdom’s driving community.
The roadside assistance program will start once the ban is lifted as part of the decree issued by King Salman.

 

 

Molly Peck, chief marketing officer at General Motors Middle East, said: “Safety is part of our very foundation at Chevrolet and we continuously work to find ways to deliver on this promise to our customers, their cars, and their security on the road, and KSA is no different. Engrained in the Saudi community for more than 90 years now, we have been a constant companion providing dependable means of transport to both men and women, which is why extending our 24/7 roadside assistance program to all women drivers in Saudi was a natural step for Chevrolet.” 
“With our #UpToMe campaign earlier this year, we greeted His Majesty’s announcement with optimism to recognize Saudi women’s new-found possibility to decide, emphasizing that from this June onwards, it’s up to them,” she said. “I am extremely proud that with this move, women exercising their choice to drive in the Kingdom can now have complete peace of mind thanks to the response, security and convenience of our 24/7 roadside assistance program, regardless of what brand of car they decide to drive.”
The regional roadside assistance program already offers 24/7 emergency services to customers across the GCC, Jordan and Lebanon.
In September 2017, a royal decree announced the end of a decades-long ban on women driving.
Saudi women nationwide are counting down to June 24 to make history and take the wheel. Some have already enrolled in driving lessons offered by five Saudi universities, while others exchanged their existing international license with a Saudi one.

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Chevrolet’s extended 24/7 roadside assistance will be available for women drivers in KSA for eight weeks from June 24. The service will include recovery after an accident, flat tire changes, courtesy transportation to get drivers home, fuel deliveries of up to 20 liters, recovery after being stuck in sand, emergency towing, and battery-jump starts.


Formula E brings racing-themed roadshow to Jeddah

Updated 17 November 2018
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Formula E brings racing-themed roadshow to Jeddah

  • The Road to Ad Diriyah will give Jeddah a taste of the historical three-day festival of racing, live music, culture and entertainment that is set to take place in Ad Diriyah
  • More than 6,000 motorsport fans stormed to Khobar last week for the road show

DUBAI: After a successful run in Khobar last week, Road to Ad Diriyah, a racing-themed entertainment event, is set to visit Jeddah as the country gears up for all-electric street car-racing activities in December.
More than 6,000 motorsport fans stormed to Khobar last week for the road show, which featured racing-themed activities heralding the upcoming 2018 Saudia Ad Diriyah E-Prix on Dec. 13 to 15, a first-of-its-kind sporting event in the Middle East.
The Jeddah edition opens on Nov. 22, with most of the activities from the previous one, as well as an e-sports competition whose winner will take home SAR 1,000,000.


The ABB FIA Formula E Road to Ad Diriyah e-sports championship allows fans to command a SAR 250,000 professional racing simulator. The 16 best participants will then be invited to Ad Diriyah in December for the grand finals.
The Road to Ad Diriyah will give Jeddah a taste of what the historical three-day festival of racing, live music, culture and entertainment that is set to take place in Ad Diriyah will be like.
Bavaria Zaman, who visited the Khobar show with husband Rashid Khan and kids Nawal, Daiin and Nashin, said: “I think it’s fantastic. The kids are running around and having fun.”
The upcoming E-Prix is the first in a 10-year partnership between ABB FIA Formula E and the General Sports Authority of Saudi Arabia (GSA) and the Saudi Arabian Motor Federation (SAMF).